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Why are blogs not dead ? Vanina Delobelle, Ph.D. Nove mber  2008
Vanina Delobelle <ul><li>25%  of  </li></ul><ul><li>online consumers  read blogs </li></ul>
Vanina Delobelle <ul><li>14%  of  </li></ul><ul><li>online consumers  comment on blogs </li></ul>
Vanina Delobelle <ul><li>11%  of  </li></ul><ul><li>online consumers  </li></ul><ul><li>write a blog </li></ul>
Vanina Delobelle <ul><li>Blogs are  number 1  of  </li></ul><ul><li>SEO content </li></ul>
Vanina Delobelle <ul><li>People  value  more </li></ul><ul><li>Communities </li></ul><ul><li>than ever </li></ul>
Vanina Delobelle People  want  to Participate
Vanina Delobelle People  want  to express themselves
Vanina Delobelle People  want authenticity
Vanina Delobelle People  want real discussions
Vanina Delobelle People  want  to reach experts
Vanina Delobelle People need leaders  to  trigger  conversations
Vanina Delobelle People  want Content
For more conversations… www.vaninadelobelle.com twitter.com/vanina
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Why are blogs not dead ?

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Transcript of "Why are blogs not dead ?"

  1. 1. Why are blogs not dead ? Vanina Delobelle, Ph.D. Nove mber 2008
  2. 2. Vanina Delobelle <ul><li>25% of </li></ul><ul><li>online consumers read blogs </li></ul>
  3. 3. Vanina Delobelle <ul><li>14% of </li></ul><ul><li>online consumers comment on blogs </li></ul>
  4. 4. Vanina Delobelle <ul><li>11% of </li></ul><ul><li>online consumers </li></ul><ul><li>write a blog </li></ul>
  5. 5. Vanina Delobelle <ul><li>Blogs are number 1 of </li></ul><ul><li>SEO content </li></ul>
  6. 6. Vanina Delobelle <ul><li>People value more </li></ul><ul><li>Communities </li></ul><ul><li>than ever </li></ul>
  7. 7. Vanina Delobelle People want to Participate
  8. 8. Vanina Delobelle People want to express themselves
  9. 9. Vanina Delobelle People want authenticity
  10. 10. Vanina Delobelle People want real discussions
  11. 11. Vanina Delobelle People want to reach experts
  12. 12. Vanina Delobelle People need leaders to trigger conversations
  13. 13. Vanina Delobelle People want Content
  14. 14. For more conversations… www.vaninadelobelle.com twitter.com/vanina
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