Why are blogs not dead ?

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Why are blogs not dead ?

  1. 1. Why are blogs not dead ? Vanina Delobelle, Ph.D. Nove mber 2008
  2. 2. Vanina Delobelle <ul><li>25% of </li></ul><ul><li>online consumers read blogs </li></ul>
  3. 3. Vanina Delobelle <ul><li>14% of </li></ul><ul><li>online consumers comment on blogs </li></ul>
  4. 4. Vanina Delobelle <ul><li>11% of </li></ul><ul><li>online consumers </li></ul><ul><li>write a blog </li></ul>
  5. 5. Vanina Delobelle <ul><li>Blogs are number 1 of </li></ul><ul><li>SEO content </li></ul>
  6. 6. Vanina Delobelle <ul><li>People value more </li></ul><ul><li>Communities </li></ul><ul><li>than ever </li></ul>
  7. 7. Vanina Delobelle People want to Participate
  8. 8. Vanina Delobelle People want to express themselves
  9. 9. Vanina Delobelle People want authenticity
  10. 10. Vanina Delobelle People want real discussions
  11. 11. Vanina Delobelle People want to reach experts
  12. 12. Vanina Delobelle People need leaders to trigger conversations
  13. 13. Vanina Delobelle People want Content
  14. 14. For more conversations… www.vaninadelobelle.com twitter.com/vanina

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