We learn what she likes, what she is interested in and who she is. We learn what she likes but that she never buys on this site or simply has never bought. Actions: Coupons about deals and promotions, samples, participate to auctions Actions: Special groups giving access to special sales. Get the customer informed about the next coming collection for a brand she likes already and that she advocates.. Actions: Site recommendations across the browsing experience. We learn what she does and what she actually purchases for.