The e-commerce models

Slide 1: The e-commerce models Vanina Delobelle, PhD vaninadelobelle.com April 2008

Slide 2: BtoB

Slide 3: The brand e-portal Dell www.dell.com The company sells computers to other companies via the internet. The interaction can also be done via the phone.

Slide 4: The wholesale portal Alibaba www.alibaba.com Wholesale retailers get in touch with business buyers and bargain over the internet the products. They can also enter in contact via the phone.

Slide 5: BtoC

Slide 6: The retailer Amazon www.amazon.com The portal proposes different articles from different brands offering the consumer a large choice of products.

Slide 7: The online hypermarket Carrefour www.ooshop.com The hypermarket proposes its products on line.

Slide 8: The rewards retailer Cashstore www.cashstore.fr The portals gives rewards to the consumer each time he purchases on the site. The consumer will then be able to spend his rewards for further purchases on the website.

Slide 9: The hyper niches Saveur Bière and Popcornopolis www.saveur-biere.com and www.popcornopolis.com Hyper specialised retailer portals. Very specific segment and very particular products.

Slide 10: The Content Providers iTunes and Harvard Business Review www.apple.com/itunes/store and www.hbsp.harvard.edu User pays to get the entertainment content provided by the site.

Slide 11: The E-commerce of services Carol www.carol.com The user can buy online medical prescriptions and get advice.

Slide 12: The Blogommerce Lilli Bulle www.lillibulle.typepad.com/boutique The shop is using a blog platform.

Slide 13: The Virtual Commerce Stardoll www.stardoll.com The user credits money on his online bank account, can purchase virtual goods and can also bargain.

Slide 14: CtoC

Slide 15: The e-auctions site eBay www.ebay.com The user sells to the user by auctions.

Slide 16: The social shopping Highlights on a specific case of CtoC

Slide 17: Social Shopping Social Network + E-commerce ! • Use of the user social network to sale product online • Social shopping is the next generation of e-commerce • The viral effect is broader in this model

Slide 18: The production based upon votes LaFraise www.lafraise.com The user votes for the design he prefers. The most popular design will then be created and the user can purchase the final product.

Slide 19: The social search Shopwiki www.shopwiki.com The search is made based on customers recommendations on products. Once you found the product, you have a list of recommended e-shops where you can find this product.

Slide 20: The recommendation site ThisNext www.thisnext.com The user recommends products. For each recommended product, a list of e-shops where this product can be purchased.

Slide 21: The rewarding recommendation site Zlio www.zlio.com The users can select products partering with Zlio. They create their own shop with these products and get % of the sales each time somebody buys a product through the user’s customized e-shop.

Slide 22: The widget commerce Shopit and Cartfly www.shopit.com and www.cartfly.com The user creates his own e-shop with own products he has to sell. Then he can adverstise about his e-shop thanks to widgets.

Slide 23: For more conversations… www.vaninadelobelle.com