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                    <span style="font-size:14px;">Social Media Strategy</span><br/>
                    From: <a href="http://www.slideshare.net/vaninadelobelle/">vaninadelobelle</a>, 5 months ago<br /><br />
                    <div style="width:425px;text-align:left" id="__ss_392440"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/vaninadelobelle/social-media-strategy-392440?type=powerpoint" title="Social Media Strategy">Social Media Strategy</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=social-media-strategy-1210170423322177-8&stripped_title=social-media-strategy-392440" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=social-media-strategy-1210170423322177-8&stripped_title=social-media-strategy-392440" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View SlideShare <a style="text-decoration:underline;" href="http://www.slideshare.net/vaninadelobelle/social-media-strategy-392440?type=powerpoint" title="View Social Media Strategy on SlideShare">presentation</a> or <a style="text-decoration:underline;" href="http://www.slideshare.net/upload?type=powerpoint">Upload</a> your own. (tags: <a style="text-decoration:underline;" href="http://slideshare.net/tag/social">social</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/media">media</a>)</div></div><br /><br />
                    What are social media? Why does a company need to set up a social media strategy? In what consists the strategy? How to measure the success?<br /><br />
                    <a href="http://www.slideshare.net/vaninadelobelle/social-media-strategy-392440">SlideShare Link</a>
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Social Media Strategy

From vaninadelobelle, 5 months ago

What are social media? Why does a company need to set up a social more

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Slide 1:Social Media Strategy Vanina Delobelle, PhD www.vaninadelobelle.com May 2008

Slide 2:What are Social Media ?

Slide 3:Forums and Online Communities

Slide 4:Blogs

Slide 5:Social Networks

Slide 6:Multimedia sharing

Slide 7:Social Bookmarking

Slide 8:Diggs

Slide 9:RSS readers

Slide 10:Microblogging

Slide 11:What are new Web usages ?

Slide 12:Consumers behave differently Follow them ! • They meet in different places Social networks, blogs, forums • They share content and spread the voice Viral videos, blogs, Twitter • They influence • They comment • They advertise themselves

Slide 13:Consumers communicate more Go

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