SOCI AL MEDIA for DUMMIES Vanina Delobelle, PhD

What are Social Media ?

Forums and online communities

Blogs and livecasts

Social networks

Multimedia sharing

Social bookmarking and user ratings

Diggs

RSS readers

Microblogging

Virtual universes

What is it used for ?

Marketing and Communication Control and expand the Brand Relay the messages quickly Reach new segments Diversify the marketing messages Generate more traffic

Control and expand the Brand

Relay the messages quickly

Reach new segments

Diversify the marketing messages

Generate more traffic

Product and Innovation Get user feedabacks Create products that will correspond to user needs Test new products Conduct surveys Run competition analysis in an easier and faster way

Get user feedabacks

Create products that will correspond to user needs

Test new products

Conduct surveys

Run competition analysis in an easier and faster way

Internal Communication and HR Develop information sharing between employees Fasten the delivery process Empower people in innovation Develop transparency Develop employees’ connections Develop employees’ retention

Develop information sharing between employees

Fasten the delivery process

Empower people in innovation

Develop transparency

Develop employees’ connections

Develop employees’ retention

The benefits of social media ?

For the corporation New channels to share and get information New tools for achieving different results Get the people where they are Get to know the users and communicate with them Involve more users and employees in the Product and Marketing processes Expand segments and reach people that were not reachable with the traditional model

New channels to share and get information

New tools for achieving different results

Get the people where they are

Get to know the users and communicate with them

Involve more users and employees in the Product and Marketing processes

Expand segments and reach people that were not reachable with the

traditional model

For the users Have their say on products Be better tight to a brand Participate to a brand communication Be more involved in the company decisions Create the content that they like and that suits to them

Have their say on products

Be better tight to a brand

Participate to a brand communication

Be more involved in the company decisions

Create the content that they like and that suits to them

How to use it ?

Follow the Plan ! Step 1 Pick 2-3 tools and start using them Step 2 Talk to your users very openly and directly Step 3 Enjoy these new communication tools Step 4 Continue having fun using them Step 5 Find new tools and increase your presence if you want Step 6 Realize the power of social media Step 7 You winned !

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