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Social Media For Dummies

Social Media For Dummies



Social media for Dummies ! Easy, try it !

Social media for Dummies ! Easy, try it !



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    Social Media For Dummies Social Media For Dummies Presentation Transcript

    • SOCI AL MEDIA for DUMMIES Vanina Delobelle, PhD
    • What are Social Media ?
    • Forums and online communities
    • Blogs and livecasts
    • Social networks
    • Multimedia sharing
    • Social bookmarking and user ratings
    • Diggs
    • RSS readers
    • Microblogging
    • Virtual universes
    • What is it used for ?
    • Marketing and Communication
      • Control and expand the Brand
      • Relay the messages quickly
      • Reach new segments
      • Diversify the marketing messages
      • Generate more traffic
    • Product and Innovation
      • Get user feedabacks
      • Create products that will correspond to user needs
      • Test new products
      • Conduct surveys
      • Run competition analysis in an easier and faster way
    • Internal Communication and HR
      • Develop information sharing between employees
      • Fasten the delivery process
      • Empower people in innovation
      • Develop transparency
      • Develop employees’ connections
      • Develop employees’ retention
    • The benefits of social media ?
    • For the corporation
      • New channels to share and get information
      • New tools for achieving different results
      • Get the people where they are
      • Get to know the users and communicate with them
      • Involve more users and employees in the Product and Marketing processes
      • Expand segments and reach people that were not reachable with the
      • traditional model
    • For the users
      • Have their say on products
      • Be better tight to a brand
      • Participate to a brand communication
      • Be more involved in the company decisions
      • Create the content that they like and that suits to them
    • How to use it ?
    • Follow the Plan ! Step 1 Pick 2-3 tools and start using them Step 2 Talk to your users very openly and directly Step 3 Enjoy these new communication tools Step 4 Continue having fun using them Step 5 Find new tools and increase your presence if you want Step 6 Realize the power of social media Step 7 You winned !
    • www.vaninadelobelle.com Twitter.com/vanina Slideshare.net/vaninadelobelle For more conversations…