Social Media For Dummies
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Social Media For Dummies



Social media for Dummies ! Easy, try it !

Social media for Dummies ! Easy, try it !



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Social Media For Dummies Social Media For Dummies Presentation Transcript

  • SOCI AL MEDIA for DUMMIES Vanina Delobelle, PhD
  • What are Social Media ?
  • Forums and online communities
  • Blogs and livecasts
  • Social networks
  • Multimedia sharing
  • Social bookmarking and user ratings
  • Diggs
  • RSS readers
  • Microblogging
  • Virtual universes
  • What is it used for ?
  • Marketing and Communication
    • Control and expand the Brand
    • Relay the messages quickly
    • Reach new segments
    • Diversify the marketing messages
    • Generate more traffic
  • Product and Innovation
    • Get user feedabacks
    • Create products that will correspond to user needs
    • Test new products
    • Conduct surveys
    • Run competition analysis in an easier and faster way
  • Internal Communication and HR
    • Develop information sharing between employees
    • Fasten the delivery process
    • Empower people in innovation
    • Develop transparency
    • Develop employees’ connections
    • Develop employees’ retention
  • The benefits of social media ?
  • For the corporation
    • New channels to share and get information
    • New tools for achieving different results
    • Get the people where they are
    • Get to know the users and communicate with them
    • Involve more users and employees in the Product and Marketing processes
    • Expand segments and reach people that were not reachable with the
    • traditional model
  • For the users
    • Have their say on products
    • Be better tight to a brand
    • Participate to a brand communication
    • Be more involved in the company decisions
    • Create the content that they like and that suits to them
  • How to use it ?
  • Follow the Plan ! Step 1 Pick 2-3 tools and start using them Step 2 Talk to your users very openly and directly Step 3 Enjoy these new communication tools Step 4 Continue having fun using them Step 5 Find new tools and increase your presence if you want Step 6 Realize the power of social media Step 7 You winned !
  • For more conversations…