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Social Media  & Product Innovation Vanina Delobelle, PhD www.vaninadelobelle.com July 2008
Social Media
Social Media: the real viral strategy
The power of reaching crowds The brand
Which Social Media  for Product Innovation ? Soc ial networks Forums Microblogging Multimedia sharing Diggs Blogs  and Liv...
The user connections Forums Diggs Multimedia sharring Social networks Microblogging Blogs
The Innovation process
The product innovation cycle Social Media are used to  share and learn Research & Concept  Definition Testing Launch
Research & Concept Definition <ul><li>Market trends analysis :  read content related to industry and concept </li></ul><ul...
Testing <ul><li>User testing :  test some functionalities with one panel of users and recruite and/or share via the social...
Launch <ul><li>Communication :  use social media and the power of crowds to talk about the launch of your product </li></u...
Social Media and Innovation
The golden rule <ul><li>Users are happy to be engaged !   </li></ul><ul><li>Use your users as they want to take part of yo...
For more conversations… www.vaninadelobelle.com
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Social Media And Product Innovation

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How to use the social media for product innovation?

Published in: Business, Technology

Transcript of "Social Media And Product Innovation"

  1. 1. Social Media & Product Innovation Vanina Delobelle, PhD www.vaninadelobelle.com July 2008
  2. 2. Social Media
  3. 3. Social Media: the real viral strategy
  4. 4. The power of reaching crowds The brand
  5. 5. Which Social Media for Product Innovation ? Soc ial networks Forums Microblogging Multimedia sharing Diggs Blogs and Livecasts Virtual Universes
  6. 6. The user connections Forums Diggs Multimedia sharring Social networks Microblogging Blogs
  7. 7. The Innovation process
  8. 8. The product innovation cycle Social Media are used to share and learn Research & Concept Definition Testing Launch
  9. 9. Research & Concept Definition <ul><li>Market trends analysis : read content related to industry and concept </li></ul><ul><li>Benchmarking : read user reviews and content published about competition </li></ul><ul><li>Competition analysis : read user reviews and content published about competition </li></ul><ul><li>Surveys : share surveys and/or find participants via blogs, social networks and microbogging </li></ul><ul><li>User ideas generation : read blogs where users share ideas about the possible evolutions of your product </li></ul>
  10. 10. Testing <ul><li>User testing : test some functionalities with one panel of users and recruite and/or share via the social media </li></ul><ul><li>Beta : launch a private version of the product and recruite/share via the social media </li></ul>
  11. 11. Launch <ul><li>Communication : use social media and the power of crowds to talk about the launch of your product </li></ul><ul><li>User engagement : use social networks to invite new users and engage a viral effect </li></ul><ul><li>Users feedbacks : use the social media to learn about how your users appreciate your product. Can be surveys or simply reading posts. </li></ul>
  12. 12. Social Media and Innovation
  13. 13. The golden rule <ul><li>Users are happy to be engaged ! </li></ul><ul><li>Use your users as they want to take part of your product </li></ul><ul><li>Lean on your users to share about the product </li></ul><ul><li>Because they participate they will be even more eager to communicate about it </li></ul><ul><li>Rely on them as they will be the ones using the product </li></ul>
  14. 14. For more conversations… www.vaninadelobelle.com
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