Your SlideShare is downloading. ×
  • Like
Social Media And Product Innovation
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.


Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Social Media And Product Innovation


How to use the social media for product innovation?

How to use the social media for product innovation?

Published in Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads


Total Views
On SlideShare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. Social Media & Product Innovation Vanina Delobelle, PhD July 2008
  • 2. Social Media
  • 3. Social Media: the real viral strategy
  • 4. The power of reaching crowds The brand
  • 5. Which Social Media for Product Innovation ? Soc ial networks Forums Microblogging Multimedia sharing Diggs Blogs and Livecasts Virtual Universes
  • 6. The user connections Forums Diggs Multimedia sharring Social networks Microblogging Blogs
  • 7. The Innovation process
  • 8. The product innovation cycle Social Media are used to share and learn Research & Concept Definition Testing Launch
  • 9. Research & Concept Definition
    • Market trends analysis : read content related to industry and concept
    • Benchmarking : read user reviews and content published about competition
    • Competition analysis : read user reviews and content published about competition
    • Surveys : share surveys and/or find participants via blogs, social networks and microbogging
    • User ideas generation : read blogs where users share ideas about the possible evolutions of your product
  • 10. Testing
    • User testing : test some functionalities with one panel of users and recruite and/or share via the social media
    • Beta : launch a private version of the product and recruite/share via the social media
  • 11. Launch
    • Communication : use social media and the power of crowds to talk about the launch of your product
    • User engagement : use social networks to invite new users and engage a viral effect
    • Users feedbacks : use the social media to learn about how your users appreciate your product. Can be surveys or simply reading posts.
  • 12. Social Media and Innovation
  • 13. The golden rule
    • Users are happy to be engaged !
    • Use your users as they want to take part of your product
    • Lean on your users to share about the product
    • Because they participate they will be even more eager to communicate about it
    • Rely on them as they will be the ones using the product
  • 14. For more conversations…