SES Social Media Presentation Vanina Delobelle

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Presentation about Social Media made at SES San José on August the 20th.

Presentation about Social Media made at SES San José on August the 20th.

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  • 1. Social Media Marketing: What is it and what is it good for ? V anina Delobelle, PhD Global Product Director, Monster
  • 2. What are Social Media ? Soc ial networks Forums Microblogging Multimedia sharing Diggs Blogs and Livecasts Virtual Universes
  • 3. A user centric approach Blogs Forums Diggs Multimedia sharring Social networks Microblogging
  • 4. The use of Social Media
    • Connect with people
    • Reach the people where they are in the way they are used to
    • Keep brand positioning
    • Keep brand awareness to relay offline marketing campaigns
    • Generate more traffic
    • Enlarge the targeted segment
    • Increase the User Experience
    … and also… Leverage current marketing results, Get better brand awareness, Get better brand management, Get better user stickiness, Get better quality products, Get more sales.
  • 5. The requirements for Social Media
    • Global means local
    • Because we deal with communities we need to be close to them
    • Resources
    • Community Managers need to get more focus
    • Consistency
    • The effort should start and last
    • Content
    • Content should get more focus
  • 6. Towards a (global) user centric platform Blog (US) Twitter (US) 2007 2008 2009 … and many more Social Media to be integrated all accross the site Forums (EU, CAN) Twitter (CAN, UK) Others (UK) Forums (Turkey, Russia…) Others (EU)
  • 7. Search engines’ golden triangles
  • 8. Golden triangles are dominated by Social Media Social Media An easy and Efficient referencing Content more often updated, more links
  • 9. Create user centric products People share, comment, communicate, rank…the product belongs to users. 1M page views after 4 months implementation
  • 10. An example : Monster UK
    • YouTube: 250 000 views
    • Facebook: 990 fans
    • Created one month ago
    • Bebo, Blogger, Delicious, Digg, Flickr, Friendfeed, hi5, Identi.ca, Linkedin, LiveJournal, Mashable, MySpace, Plaxo, Plurk, Pownce, Slideshare, Tumblr, Twitter, Xanga.
    Increased page views by 24% in 9 months on http://content.monster.co.uk/
  • 11. V anina Delobelle, PhD Global Product Director, Monster [email_address] T: 978 823 2806