Social Media Marketing: What is it and what is it good for ? V anina Delobelle, PhD Global Product Director, Monster

What are Social Media ? Soc ial networks Forums Microblogging Multimedia sharing Diggs Blogs and Livecasts Virtual Universes

A user centric approach Blogs Forums Diggs Multimedia sharring Social networks Microblogging

The use of Social Media Connect with people Reach the people where they are in the way they are used to Keep brand positioning Keep brand awareness to relay offline marketing campaigns Generate more traffic Enlarge the targeted segment Increase the User Experience … and also… Leverage current marketing results, Get better brand awareness, Get better brand management, Get better user stickiness, Get better quality products, Get more sales.

Connect with people

Reach the people where they are in the way they are used to

Keep brand positioning

Keep brand awareness to relay offline marketing campaigns

Generate more traffic

Enlarge the targeted segment

Increase the User Experience

The requirements for Social Media Global means local Because we deal with communities we need to be close to them Resources Community Managers need to get more focus Consistency The effort should start and last Content Content should get more focus

Global means local

Because we deal with communities we need to be close to them

Resources

Community Managers need to get more focus

Consistency

The effort should start and last

Content

Content should get more focus

Towards a (global) user centric platform Blog (US) Twitter (US) 2007 2008 2009 … and many more Social Media to be integrated all accross the site Forums (EU, CAN) Twitter (CAN, UK) Others (UK) Forums (Turkey, Russia…) Others (EU)

Search engines’ golden triangles

Golden triangles are dominated by Social Media Social Media An easy and Efficient referencing Content more often updated, more links

Create user centric products People share, comment, communicate, rank…the product belongs to users. 1M page views after 4 months implementation

An example : Monster UK YouTube: 250 000 views Facebook: 990 fans Created one month ago Bebo, Blogger, Delicious, Digg, Flickr, Friendfeed, hi5, Identi.ca, Linkedin, LiveJournal, Mashable, MySpace, Plaxo, Plurk, Pownce, Slideshare, Tumblr, Twitter, Xanga. Increased page views by 24% in 9 months on http://content.monster.co.uk/

YouTube: 250 000 views

Facebook: 990 fans

Created one month ago

Bebo, Blogger, Delicious, Digg, Flickr, Friendfeed, hi5, Identi.ca, Linkedin, LiveJournal, Mashable, MySpace, Plaxo, Plurk, Pownce, Slideshare, Tumblr, Twitter, Xanga.

V anina Delobelle, PhD Global Product Director, Monster [email_address] T: 978 823 2806