Flash sales, private sales, offer for your community. The offers and promotions will not be individual, they will be by community. The grape you belong to will define the offers you might get. Watch out for your friends!
Retailers should come together. There is no longer the online retailers and the offline ones. Physical stores and online stores are completing each other for an optimal customer experience.
Your problems about state taxes are not mine! I want to have the choice! I want a store nearby when I am in the mood to do window shopping; I want to be able to buy online, the day I do not want to put my nose outside.
Local stores will relay the larger e-commerce revolution
Local stores will become distribution centers for larger e-commerce sites. For example, they will all be a franchisee of a larger online retailer. If I create a website on running, then I will partner with local stores selling running products. They will be a fulfillment center for me and when a customer comes to the site, with the identification of his zipcode, I will allocate the revenues generated in this zipcode to this particular franchisee. Win/Win!
Customer service, broad inventory, reputation, SEO, free shipping…all this is common sense…you must have it. Why does the customer buy from you? Because you have what he wants, at the moment he wants it, for the price he wants to pay.
Why does the customer return? Because you have what he wants, at the moment he wants it for the price he wants to pay!
I do not want to browse. I do not want to get 1,000 products with 1,000 different prices for the one product I was looking for. I want one product and one price, now! Stop making me go through thousand of pages to find what I want…anyhow I will not do it!
I do not care that you are selling fridges. I do come to you for one purpose, because I know that you have the book I want. If I am in the mood to buy a book, you might have thousand other things, this is not how you will interest me…serve me first what I am looking for, the way I want, for the price I want. You might get me with another book and another one but not sure you will get me with a Jeans at that particular moment.
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