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Slideshow transcript
Slide 1:360-degree Marketing Vanina Delobelle, PhD April 2008
Slide 2: Definition The new integrated marketing strategy ! Integrated Marketing + Web 2.0 usages = 360-degree Marketing
Slide 3: Integrated Marketing A user centric approach !
Slide 4:Integrated Communication Online + Offline tools !
Slide 5: Web 2.0 usages Listen to conversations ! • User Generated Content Users create the content. • User Rating Users rate the web. • User Communication Users buzz.
Slide 6: Web 2.0 tools Social Media ! • Forums and online communities • Blogs • Viral Videos • Social Networks • Digg… The users talk and share about the brand outside the boundaries of the brand. It is all about conversations sharing and social media.
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