Christmas is the most exciting holiday for Filipinos. Many look forward to simbanggabi, puto-bumbong, bibingkaandrelatives coming home from abroadfor the holiday break. Most of all, there are the preparations for Noche Buena, gift-hunting and gift-giving. As heavy users of Facebook, expect more Filipinos to be active on social media especially with the holiday break. Here are some stats to inspire you.
With these holidaybehaviour in mind, let’s dive in straight to setting your holiday objectives.
In other words, what do you want to achieve? What are your objectives? For most brands it would be recall and awareness during the holidays. This is very important especially for consumer brands. Think Christmas ham or spaghetti- which brands spring to your mind? 2. Holiday conversations – where would you stay this Christmas, what gifts would you like to receive? Companies want their brand, products and services to be associated with the positive feelings of Christmas.3. People are more positive during Christmas and according to psychologists, justify spending with the idea that Christmas is once a year and it’s okay to shop for others. 4. Remember the 13th month bonus? Pinoys temporarily have greater buying power during Christmas and some are more generous to others especially to themselves.
How do you balance the Christmas cheer without being insensitive to recent calamities? Focus on brand values, the “intangibles” of the holiday season. Love. Peace. Joy. Celebrate hopefulness. Review your mission & vision to discover your brand values
Update your timeline cover to follow a holiday theme. Here’s a fantastic example from Macy’s. This annual campaign invites Believers to mail their letters to Santa to benefit Make-A-Wish. New this season, customers who share a photo or video of their moment mailing a letter to Santa at Macy’s Believe Station to Instagram, Twitter or Vine using #MacysBelieve will be considered for the opportunity to be in a Macy’s television commercial airing Christmas Eve and Christmas Day.2. Tie-in Christmas elements in your about section.
Add a bow or hang a mistletoe on your content or product images to stay relevant this Christmas. You don’t need to be an expert in Photoshop.
You can use emerging online editing apps that generate social friendly images like Canva and Visual.lyRemember to use the correct dimensions for Facebook!
And align it with your holiday campaign. Above example is from online retailer GetTheLabel.com. Aside from having a Christmas timeline cover & avatar, they are also giving community members the chance to win prizes by answering holiday-themed questions that are posted on a daily basis.A simple way to holiday-ify your avatar is to use small elements like Christmas ribbons, mistle toe or snow flakes. These add a holiday flair without too overbearing for your logo.
One thing you need to know about Christmas, males and females shop differently. Most females love to browse for products – what more during Christmas time? Give your community the chance to browse and enjoy holiday window shopping on your Facebook page. Create a Christmas catalog and the simplest way to do this is by creating a Facebook album.
Christmas 911s – Male. Emergency gift shoppingDecision fatigueChristmas shopping
Some of the most engaging posts have featured marketing teams dressed up as elves, reindeer and other Christmas attire. Get creative, and give your page a human face!
Contests and rewards to promote your products/services as giftsAccording to a survey by Nielsen, 76% of Filipino shoppers are more attracted to buy products that come with free gifts. For social media, this means users are more attracted to engage with your brand if rewards are offered Gift vouchers are one of the best ways to offer your business as a gift, even if it doesn’t fit into the ‘traditional’ gift category
Social media allows you to support an ongoing conversation, giving your audience a voice and enables you to continue engaging with them in the run-up to Christmas, which is a very busy time for most.
Customer questions on social media naturally increase through December as more orders are placed—however this is often a time when less of your team is available, particularly over Christmas week. Make it clear on your Page when you will and won’t be responding to queries.
Schedule posts - Most likely, you or your team will not be working during Christmas. Take advantage of Facebook's scheduler, get everything scheduled and don't miss out on greeting your community a Merry Christmas on Christmas Day
Offer media: Vanilla TalkConnect with Vanilla Talk on Facebook to get a copy of the presentationIf you are a social media manager want to join our team, send your CVs to
This is also where you’ll find a copy of today’s presentation slides. I’ll also be hanging around to meet you on Facebook. So post your own Christmas Facebook ideas, questions and let’s continue the conversation!
Hello, nice to meet you!
2004 – Started my first personal blog
- Involved in special interest online communities
– Graduated at De LaSalle University-Manila
BS Commerce, Marketing Management
– Held positions as Marketing Communications Officer,
Product Manager, and IT Operations Manager
- Started 3 more blogs on Fashion, Personal Finance, and
2011 – Focused on online community and social media
Hello, nice to meet you!
2013 - Co-founded Vanilla Digital, a start-up digital
marketing firm with big dreams for social media in
Holiday Facebook User Behavior
•Consumers are 71% more likely to make a purchase based on social media referrals
•74% of consumers rely on social networks to guide purchase decisions
•66.4% of shoppers update their Facebook status to tell friends about best offers and finds
•58% of Facebook users expect offers, events or promotions when they become fans
•79% of consumers like a Facebook company page because it offers discounts and incentives
• 42% of users Like a brand on Facebook to get a coupon or discount
*Sources: Hubspot, SproutSocial, Crowdtap, Forbes, Syncapse
What is on your Facebook Wishlist?
To establish brand recall and awareness during the holiday
To remain relevant in holiday conversations
Take advantage of holiday cheer and drive loyalty
To increase sales and market share during the holiday
But don’t forget #YolandaPH, #Bohol,
#Cebu, #Zamboanga and more
Subtle holiday marketing
Focus on the intangibles
Rediscover your brand values
4 Christmas ideas for your Facebook Timeline
Holiday-ify your Timeline cover and About page