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Best Bet: Why You Should Go All-In With Content Marketing

by Director of Sales and Marketing at Talk Back Media on Mar 08, 2010

  • 571 views

When it comes to spending your marketing dollars, it may seem like you are making blind bets, hoping the cards are stacked in your favor. Traditional advertising can be a gamble, but content ...

When it comes to spending your marketing dollars, it may seem like you are making blind bets, hoping the cards are stacked in your favor. Traditional advertising can be a gamble, but content marketing--distributing engaging, valuable information to a clearly defined target audience--may be your ace in the hole. Get the tools and insight you need to create and develop compelling content and deliver it to your customers in a way that is not intrusive. Learn how to effectively use social media, custom magazines, digital video, podcasts and other customized content to give your customers what they really want. The rules of marketing have changed and instead of telling customers why you are the best, what they really want is valuable content that will make their lives better.

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Best Bet: Why You Should Go All-In With Content Marketing Best Bet: Why You Should Go All-In With Content Marketing Presentation Transcript