•••    3
http://www.flickr.com/photos/mkhmarketing/8585043300/
•••••••••
http://www.flickr.com/photos/squirmelia/5968201800/
•        –        –•        –        –•        –        –        –•        –        –        –        –http://www.mckinsey...
••    –    –    –    –    –    –
•     •     •     •13
•   ••   ••   ••   ••   ••   ••   ••   ••   ••   ••   •
•••    –    –    –    –•
http://thenextweb.com/media/2011/10/01/the-art-of-the-pitch-inspiring-media-relations/                http://gawker.com/59...
http://www.slideshare.net/randfish/the-content-marketing-manifesto
••
http://socialfresh.com/facebook-edgerank-facts/
http://www.slideshare.net/stevenvanbelleghem/a-six-step-content-marketing-model
•    –    –
•••
PRSA Boston IPN Social Media DIscussion
PRSA Boston IPN Social Media DIscussion
PRSA Boston IPN Social Media DIscussion
PRSA Boston IPN Social Media DIscussion
PRSA Boston IPN Social Media DIscussion
PRSA Boston IPN Social Media DIscussion
PRSA Boston IPN Social Media DIscussion
PRSA Boston IPN Social Media DIscussion
PRSA Boston IPN Social Media DIscussion
PRSA Boston IPN Social Media DIscussion
PRSA Boston IPN Social Media DIscussion
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PRSA Boston IPN Social Media DIscussion

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March 28, 2013

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  • Well, this is what you signed up for. I hope. If not, SOMEBODY’s in the wrong room, and, to be honest, I hope it’s you.
  • Not sure what that makes you…
  • Well, this is what you signed up for. I hope. If not, SOMEBODY’s in the wrong room, and, to be honest, I hope it’s you.
  • PRSA Boston IPN Social Media DIscussion

    1. 1. ••• 3
    2. 2. http://www.flickr.com/photos/mkhmarketing/8585043300/
    3. 3. •••••••••
    4. 4. http://www.flickr.com/photos/squirmelia/5968201800/
    5. 5. • – –• – –• – – –• – – – –http://www.mckinseyquarterly.com/Demystifying_social_media_2958
    6. 6. •• – – – – – –
    7. 7. • • • •13
    8. 8. • •• •• •• •• •• •• •• •• •• •• •
    9. 9. ••• – – – –•
    10. 10. http://thenextweb.com/media/2011/10/01/the-art-of-the-pitch-inspiring-media-relations/ http://gawker.com/5949099/pr-dummies-how-not-to-pitchhttp://www.vocus.com/invocus/media-blog/pitching-journalists-via-social-media-yay-or-nay/
    11. 11. http://www.slideshare.net/randfish/the-content-marketing-manifesto
    12. 12. ••
    13. 13. http://socialfresh.com/facebook-edgerank-facts/
    14. 14. http://www.slideshare.net/stevenvanbelleghem/a-six-step-content-marketing-model
    15. 15. • – –
    16. 16. •••
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