http://www.forumone.com/blogs/post/table-facebook-pages-vs-facebook-groups-vs-linkedin-groups
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http://www.mediabistro.com/alltwitter/social-media-statistics_b17188
http://socialfresh.com/facebook-edgerank-facts/
Social media practitioners fall victim to three key ailmen
This is the third of them…

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FISHBOWL
SYNDROME
Fishbowl Syndrome is dangerous for individuals and co

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http://www.niemanlab.org/2012/07/are-we-stuck-in-filter-bubbl...
Source: Nielsen, State of the Media: The Social Media Report Q3 2011
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Shared by Natalie Levine
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I do some pretty
egregious
paraphrasing here
– the book is better

http://www.contentrulesbook.com/
Secrets Chapter 5
Secrets Chapter 5
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http://www.slideshare.net/hschulze/b2b-content-marketing-trends-2013
http://www.slideshare.net/hschulze/b2b-content-marketing-trends-2013
http://www.slideshare.net/
hschulze/b2b-content-marketing-trends-2013
http://www.slideshare.net/stevenvanbelleghem/a-six-step-content-marketing-model
http://www.slideshare.net/stevenvanbelleghem/a-six-step-content-marketing-model
http://www.slideshare.net/randfish/the-content-marketing-manifesto
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http://www.entrepreneurship.org/en/resource-center/customer-profile.aspx
http://www.businessesgrow....
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http://www.entrepreneur.com/article/222779#
http://www.slideshare.net/princessmisia/how-to-be-an-awesome-community-manager
http://www.slideshare.net/hschulze/b2b-cont...
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Content Rules Chapter 9
http://www.slideshare.net/rhappe/community-management-fundamentals
http://www.slideshare.net/rhappe/community-management-fundamentals
http://www.slideshare.net/princessmisia/how-to-be-an-awesome-community-manager
http://www.slideshare.net/rhappe/community-...
http://www.slideshare.net/rhappe/community-management-fundamentals
The four critical elements to finding and
influencing your influencers
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http://mentionmapp.com/#user-vanhoosear
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Content Rules Chapter 9
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http://thenextweb.com/media/2011/10/01/the-art-of-the-pitch-inspiring-media-relations/
http://gawker.com/5949099/pr-dummie...
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http://en.wikipedia.org/wiki/Inbound_marketing
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http://www.toprankblog.com/2007/01/google-cartoon/
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<HTML>
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<META NAME=“KEYWORDS” CONTENT=“keyword 1,keyword 2,etc”>
<META NAME=“DESCRIPTION” CONTENT=“Description o...
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http://www.infosecisland.com/blogview/21565-Nine-Tips-for-Social-Media-Crisis-Response.html
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http://www.infosecisland.com/blogview/21565-Nine-Tips-for-Social-Media-Crisis-Response.html
http://allfacebook.com/9-secrets-to-successful-facebook-viral-marketing_b50545
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http://blog.creativegroup.com/w
ho-should-own-social-media-atyour-company
http://www.slideshare.net/sncr/social-business-trends-28091051
Product

Marketing

Sales

Services &
Support

How can I innovate my products faster?
How can I stay abreast of market res...
Source: David Armano, Edelman 2011, edelmandigital.com
Source: McKinsey & Company, “The rise of the networked enterprise, Web 2.0 finds its payday.”
Survey of 4,394 executives. ...
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http://www.flickr.co
m/photos/huzicha/
3292538266/
1
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(Where we are today)

5
(Social CRM)
http://www.slideshare.net/sncr/social-business-trends-28091051
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New Rules Chapter 8
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BU New Media Fall 2013 Part 2
BU New Media Fall 2013 Part 2
BU New Media Fall 2013 Part 2
BU New Media Fall 2013 Part 2
BU New Media Fall 2013 Part 2
BU New Media Fall 2013 Part 2
BU New Media Fall 2013 Part 2
BU New Media Fall 2013 Part 2
BU New Media Fall 2013 Part 2
BU New Media Fall 2013 Part 2
BU New Media Fall 2013 Part 2
BU New Media Fall 2013 Part 2
BU New Media Fall 2013 Part 2
BU New Media Fall 2013 Part 2
BU New Media Fall 2013 Part 2
BU New Media Fall 2013 Part 2
BU New Media Fall 2013 Part 2
BU New Media Fall 2013 Part 2
BU New Media Fall 2013 Part 2
BU New Media Fall 2013 Part 2
BU New Media Fall 2013 Part 2
BU New Media Fall 2013 Part 2
BU New Media Fall 2013 Part 2
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  • Well, this is what you signed up for. I hope. If not, SOMEBODY’s in the wrong room, and, to be honest, I hope it’s you.
  • BU New Media Fall 2013 Part 2

    1. 1. http://www.forumone.com/blogs/post/table-facebook-pages-vs-facebook-groups-vs-linkedin-groups
    2. 2. • • • http://www.mediabistro.com/alltwitter/social-media-statistics_b17188
    3. 3. http://socialfresh.com/facebook-edgerank-facts/
    4. 4. Social media practitioners fall victim to three key ailmen This is the third of them… • FISHBOWL SYNDROME
    5. 5. Fishbowl Syndrome is dangerous for individuals and co • • http://www.niemanlab.org/2012/07/are-we-stuck-in-filter-bubbles-here-are-five-potential-paths-out/ http://www.thefilterbubble.com/
    6. 6. Source: Nielsen, State of the Media: The Social Media Report Q3 2011
    7. 7. • – – – –
    8. 8. • • • • • Shared by Natalie Levine
    9. 9. • • • • • • • I do some pretty egregious paraphrasing here – the book is better http://www.contentrulesbook.com/
    10. 10. Secrets Chapter 5
    11. 11. Secrets Chapter 5
    12. 12. • •
    13. 13. – – – – Content Rules Chapter 17
    14. 14. – – – – – Content Rules Chapter 17
    15. 15. – –
    16. 16. • • •
    17. 17. • – – – • • •
    18. 18. • • – – – – –
    19. 19. http://www.slideshare.net/hschulze/b2b-content-marketing-trends-2013
    20. 20. http://www.slideshare.net/hschulze/b2b-content-marketing-trends-2013
    21. 21. http://www.slideshare.net/ hschulze/b2b-content-marketing-trends-2013
    22. 22. http://www.slideshare.net/stevenvanbelleghem/a-six-step-content-marketing-model
    23. 23. http://www.slideshare.net/stevenvanbelleghem/a-six-step-content-marketing-model
    24. 24. http://www.slideshare.net/randfish/the-content-marketing-manifesto
    25. 25. • • – – – – • • – – – http://www.entrepreneurship.org/en/resource-center/customer-profile.aspx http://www.businessesgrow.com/2012/01/26/forget-demographics-its-all-about-the-socialgraphics/
    26. 26. • • • • http://www.marketing-intelligence.co.uk/resources/competitor-analysis.htm
    27. 27. • • • •
    28. 28. • • • • • • • • http://www.entrepreneur.com/article/222779#
    29. 29. http://www.slideshare.net/princessmisia/how-to-be-an-awesome-community-manager http://www.slideshare.net/hschulze/b2b-content-marketing-trends-2013
    30. 30. • •
    31. 31. • • • • Content Rules Chapter 9
    32. 32. http://www.slideshare.net/rhappe/community-management-fundamentals
    33. 33. http://www.slideshare.net/rhappe/community-management-fundamentals
    34. 34. http://www.slideshare.net/princessmisia/how-to-be-an-awesome-community-manager http://www.slideshare.net/rhappe/community-management-fundamentals
    35. 35. http://www.slideshare.net/rhappe/community-management-fundamentals
    36. 36. The four critical elements to finding and influencing your influencers
    37. 37. • • • • • • •
    38. 38. • • • • • • • • • • •
    39. 39. • • • • • • • • • • • • • •
    40. 40. • • • • • • • •
    41. 41. • • • • • •
    42. 42. • • • • •
    43. 43. • • http://mentionmapp.com/#user-vanhoosear
    44. 44. • • • • 56
    45. 45. • • • Content Rules Chapter 9
    46. 46. • • • • • • • • • • • • • • • • • • • • •
    47. 47. • • • – – – – •
    48. 48. • – –
    49. 49. • – • – • • •
    50. 50. • – – •
    51. 51. • – – – • – – – • – – • – •
    52. 52. • – •
    53. 53. • • • •
    54. 54. • • • • •
    55. 55.
    56. 56. • • • •
    57. 57. http://thenextweb.com/media/2011/10/01/the-art-of-the-pitch-inspiring-media-relations/ http://gawker.com/5949099/pr-dummies-how-not-to-pitch http://www.vocus.com/invocus/media-blog/pitching-journalists-via-social-media-yay-or-nay/
    58. 58. • • •
    59. 59. • • • • •
    60. 60. http://en.wikipedia.org/wiki/Inbound_marketing
    61. 61. • • • •
    62. 62. • • • http://en.wikipedia.org/wiki/Search_engine_marketing
    63. 63. http://www.toprankblog.com/2007/01/google-cartoon/
    64. 64. • • • •
    65. 65. • • – – – – – http://www.directtrafficmedia.co.uk/blog/on-page-seo-vs.-off-page-optimisation
    66. 66. • <HTML> <HEAD> <META NAME=“KEYWORDS” CONTENT=“keyword 1,keyword 2,etc”> <META NAME=“DESCRIPTION” CONTENT=“Description of website for SEO”> <TITLE>The descriptive name of the page goes here</TITLE> </HEAD> <BODY> <H1>The largest header tag for really big type</H1> <P>Body copy appears inside the P element. Click on image below.</P> <A HREF=“http://hyperlink.com/”><IMG SRC=“pic.gif” ALT=“Desc”></A> <H2>Slightly smaller header type</H2> <P>Headers are really important for SEO.</P> </BODY> </HTML>
    67. 67. • • • • • • • • • • • • http://www.directtrafficmedia.co.uk/blog/on-page-seo-vs.-off-page-optimisation
    68. 68. • • • http://www.infosecisland.com/blogview/21565-Nine-Tips-for-Social-Media-Crisis-Response.html
    69. 69. http://www.infosecisland.com/blogview/21565-Nine-Tips-for-Social-Media-Crisis-Response.html
    70. 70. • • http://www.infosecisland.com/blogview/21565-Nine-Tips-for-Social-Media-Crisis-Response.html
    71. 71. http://allfacebook.com/9-secrets-to-successful-facebook-viral-marketing_b50545
    72. 72. • • •
    73. 73. http://blog.creativegroup.com/w ho-should-own-social-media-atyour-company
    74. 74. http://www.slideshare.net/sncr/social-business-trends-28091051
    75. 75. Product Marketing Sales Services & Support How can I innovate my products faster? How can I stay abreast of market research for R&D? How can I streamline my product development process? How can I improve brand visibility? How can I drive enhanced demand generation? How can I increase website traffic & ad revenue? How can I develop long-term relationships with customers? How can I reduce my sales cycle? How can I accelerate new client acquisition &upsell opportunities? How can I reduce support costs? How can I reduce response times in addressing client issues? How can I improve customer satisfaction & loyalty?
    76. 76. Source: David Armano, Edelman 2011, edelmandigital.com
    77. 77. Source: McKinsey & Company, “The rise of the networked enterprise, Web 2.0 finds its payday.” Survey of 4,394 executives. December 2010.
    78. 78. • • http://www.flickr.co m/photos/huzicha/ 3292538266/
    79. 79. 1 2 3 4 (Where we are today) 5 (Social CRM)
    80. 80. http://www.slideshare.net/sncr/social-business-trends-28091051
    81. 81. • • • • • • New Rules Chapter 8
    82. 82. • • • • •
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