<META NAME=“KEYWORDS” CONTENT=“keyword 1,keyword 2,etc”>
<META NAME=“DESCRIPTION” CONTENT=“Description of website for SEO”>
<TITLE>The descriptive name of the page goes here</TITLE>
<H1>The largest header tag for really big type</H1>
<P>Body copy appears inside the P element. Click on image below.</P>
<A HREF=“http://hyperlink.com/”><IMG SRC=“pic.gif” ALT=“Desc”></A>
<H2>Slightly smaller header type</H2>
<P>Headers are really important for SEO.</P>
How can I innovate my products faster?
How can I stay abreast of market research for R&D?
How can I streamline my product development process?
How can I improve brand visibility?
How can I drive enhanced demand generation?
How can I increase website traffic & ad revenue?
How can I develop long-term relationships with customers?
How can I reduce my sales cycle?
How can I accelerate new client acquisition &upsell opportunities?
How can I reduce support costs?
How can I reduce response times in addressing client issues?
How can I improve customer satisfaction & loyalty?
Source: David Armano, Edelman 2011, edelmandigital.com
Source: McKinsey & Company, “The rise of the networked enterprise, Web 2.0 finds its payday.”
Survey of 4,394 executives. December 2010.