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BU New Media Fall 2013 Part 2
 

BU New Media Fall 2013 Part 2

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My BU New Media Slides for Part 2 of Fall 2013

My BU New Media Slides for Part 2 of Fall 2013

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  • Well, this is what you signed up for. I hope. If not, SOMEBODY’s in the wrong room, and, to be honest, I hope it’s you.

BU New Media Fall 2013 Part 2 BU New Media Fall 2013 Part 2 Presentation Transcript

  • http://www.forumone.com/blogs/post/table-facebook-pages-vs-facebook-groups-vs-linkedin-groups
  • • • • http://www.mediabistro.com/alltwitter/social-media-statistics_b17188
  • http://socialfresh.com/facebook-edgerank-facts/
  • Social media practitioners fall victim to three key ailmen This is the third of them… • FISHBOWL SYNDROME
  • Fishbowl Syndrome is dangerous for individuals and co • • http://www.niemanlab.org/2012/07/are-we-stuck-in-filter-bubbles-here-are-five-potential-paths-out/ http://www.thefilterbubble.com/
  • Source: Nielsen, State of the Media: The Social Media Report Q3 2011
  • • – – – –
  • • • • • • Shared by Natalie Levine
  • • • • • • • • I do some pretty egregious paraphrasing here – the book is better http://www.contentrulesbook.com/
  • Secrets Chapter 5
  • Secrets Chapter 5
  • • •
  • – – – – Content Rules Chapter 17
  • – – – – – Content Rules Chapter 17
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  • http://www.slideshare.net/hschulze/b2b-content-marketing-trends-2013
  • http://www.slideshare.net/hschulze/b2b-content-marketing-trends-2013
  • http://www.slideshare.net/ hschulze/b2b-content-marketing-trends-2013
  • http://www.slideshare.net/stevenvanbelleghem/a-six-step-content-marketing-model
  • http://www.slideshare.net/stevenvanbelleghem/a-six-step-content-marketing-model
  • http://www.slideshare.net/randfish/the-content-marketing-manifesto
  • • • – – – – • • – – – http://www.entrepreneurship.org/en/resource-center/customer-profile.aspx http://www.businessesgrow.com/2012/01/26/forget-demographics-its-all-about-the-socialgraphics/
  • • • • • http://www.marketing-intelligence.co.uk/resources/competitor-analysis.htm
  • • • • •
  • • • • • • • • • http://www.entrepreneur.com/article/222779#
  • http://www.slideshare.net/princessmisia/how-to-be-an-awesome-community-manager http://www.slideshare.net/hschulze/b2b-content-marketing-trends-2013
  • • •
  • • • • • Content Rules Chapter 9
  • http://www.slideshare.net/rhappe/community-management-fundamentals
  • http://www.slideshare.net/rhappe/community-management-fundamentals
  • http://www.slideshare.net/princessmisia/how-to-be-an-awesome-community-manager http://www.slideshare.net/rhappe/community-management-fundamentals
  • http://www.slideshare.net/rhappe/community-management-fundamentals
  • The four critical elements to finding and influencing your influencers
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  • • • http://mentionmapp.com/#user-vanhoosear
  • • • • • 56
  • • • • Content Rules Chapter 9
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  • http://thenextweb.com/media/2011/10/01/the-art-of-the-pitch-inspiring-media-relations/ http://gawker.com/5949099/pr-dummies-how-not-to-pitch http://www.vocus.com/invocus/media-blog/pitching-journalists-via-social-media-yay-or-nay/
  • • • •
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  • http://en.wikipedia.org/wiki/Inbound_marketing
  • • • • •
  • • • • http://en.wikipedia.org/wiki/Search_engine_marketing
  • http://www.toprankblog.com/2007/01/google-cartoon/
  • • • • •
  • • • – – – – – http://www.directtrafficmedia.co.uk/blog/on-page-seo-vs.-off-page-optimisation
  • • <HTML> <HEAD> <META NAME=“KEYWORDS” CONTENT=“keyword 1,keyword 2,etc”> <META NAME=“DESCRIPTION” CONTENT=“Description of website for SEO”> <TITLE>The descriptive name of the page goes here</TITLE> </HEAD> <BODY> <H1>The largest header tag for really big type</H1> <P>Body copy appears inside the P element. Click on image below.</P> <A HREF=“http://hyperlink.com/”><IMG SRC=“pic.gif” ALT=“Desc”></A> <H2>Slightly smaller header type</H2> <P>Headers are really important for SEO.</P> </BODY> </HTML>
  • • • • • • • • • • • • • http://www.directtrafficmedia.co.uk/blog/on-page-seo-vs.-off-page-optimisation
  • • • • http://www.infosecisland.com/blogview/21565-Nine-Tips-for-Social-Media-Crisis-Response.html
  • http://www.infosecisland.com/blogview/21565-Nine-Tips-for-Social-Media-Crisis-Response.html
  • • • http://www.infosecisland.com/blogview/21565-Nine-Tips-for-Social-Media-Crisis-Response.html
  • http://allfacebook.com/9-secrets-to-successful-facebook-viral-marketing_b50545
  • • • •
  • http://blog.creativegroup.com/w ho-should-own-social-media-atyour-company
  • http://www.slideshare.net/sncr/social-business-trends-28091051
  • Product Marketing Sales Services & Support How can I innovate my products faster? How can I stay abreast of market research for R&D? How can I streamline my product development process? How can I improve brand visibility? How can I drive enhanced demand generation? How can I increase website traffic & ad revenue? How can I develop long-term relationships with customers? How can I reduce my sales cycle? How can I accelerate new client acquisition &upsell opportunities? How can I reduce support costs? How can I reduce response times in addressing client issues? How can I improve customer satisfaction & loyalty?
  • Source: David Armano, Edelman 2011, edelmandigital.com
  • Source: McKinsey & Company, “The rise of the networked enterprise, Web 2.0 finds its payday.” Survey of 4,394 executives. December 2010.
  • • • http://www.flickr.co m/photos/huzicha/ 3292538266/
  • 1 2 3 4 (Where we are today) 5 (Social CRM)
  • http://www.slideshare.net/sncr/social-business-trends-28091051
  • • • • • • • New Rules Chapter 8
  • • • • • •