http://www.flickr.com/photos/tworubies/5212375665/
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www.itsfreshground.com
Fresh Ground, Inc.
The old model, or one reason why PR is flawed
Megaphone
Flickr image uploaded by thivierr
Shared under ...
Fresh Ground, Inc.
The Reality
Fresh Ground, Inc.
The Reality
Fresh Ground, Inc.
Fresh Ground, Inc.
The Reality
Fresh Ground, Inc.
Fresh Ground, Inc.
The Reality
Fresh Ground, Inc.
Fresh Ground, Inc.
The Reality
Fresh Ground, Inc.
Fresh Ground, Inc.
The Reality
Fresh Ground, Inc.
The Reality
Fresh Ground, Inc.
Fresh Ground, Inc.
The Reality
Fresh Ground, Inc.
Fresh Ground, Inc.
The Reality
Fresh Ground, Inc.
•
http://www.rackspace.com/blog/social-marketing-strategy/
•
http://www.flickr.com/photos/npobre/2601582256/
http://www.flickr.com/photos/tunruh/233316674/
http://www.flickr.com/photos/chokola/1229450683/
We’ll revisit these questions later…
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http://en.wikipedia.org/wiki/Conversion_rate
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http://www.slideshare.net/hschulze/b2b-content-marketing-trends-2013
http://www.slideshare.net/hschulze/b2b-content-marketing-trends-2013
http://www.flickr.com/photos/22711505@N05/5766880112/
If you build it…
http://www.flickr.com/photos/jewe/2905913332/
Will they come?
“Inbound Marketing” focuses on using multimedia
content to create awareness, drive
traffic and close sales.
It works.
But…...
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http://www.entrepreneurship.org/en/resource-center/customer-profile.aspx
http://www.businessesgrow.c...
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http://www.marketing-intelligence.co.uk/resources/competitor-analysis.htm
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http://www.entrepreneur.com/article/222779#
http://www.slideshare.net/princessmisia/how-to-be-an-awesome-community-manager
http://www.slideshare.net/hschulze/b2b-cont...
•
•
http://www.slideshare.net/randfish/the-content-marketing-manifesto
… Only If You Can Be Found
It’s a search game.
And a social game. The two are blurring and merging.
H
http://www.slideshare.net/stevenvanbelleghem/a-six-step-content-marketing-model
•
•
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•
The Goal of
SEO is to push
your content to
the top of
Search
Engine
Results
Pages
H
http://www.flickr.com/photos/globochem/2321238318/
Paid Placement
Unpaid (Organic) Placement
Before After
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http://en.wikipedia.org/wiki/Search_engine_marketing
http://www.toprankblog.com/2007/01/google-cartoon/
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http://www.directtrafficmedia.co.uk/blog/on-page-seo-vs.-off-page-optimisation
<HTML>
<HEAD>
<META NAME=“KEYWORDS” CONTENT=“keyword 1,keyword 2,etc”>
<META NAME=“DESCRIPTION” CONTENT=“Description of ...
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http://www.directtrafficmedia.co.uk/blog/on-page-seo-vs.-off-page-optimisation
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http://www.mediabistro.com/alltwitter/social-media-key-statistics_b19061
http://gigaom.com/2011/08/16/twitter-by-the-numbers-infographic/
http://gigaom.com/2011/08/16/twitter-by-the-numbers-infographic/
http://blog.hubspot.com/blog/tabid/6307/bid/19023/10-Terrific-New-Twitter-Infographics-in-2011.aspx
http://www.mediabistro.com/alltwitter/social-media-key-statistics_b19061
http://roymorejon.com/social-media-age-demographics-for-facebook-and-twitter/
http://roymorejon.com/social-media-age-demographics-for-facebook-and-twitter/
http://www.mediabistro.com/alltwitter/social-media-key-statistics_b19061
http://mashable.com/2013/02/28/the-marketers-guide-to-pinterest-infographic/
http://www.mediabistro.com/alltwitter/pinterest-twitter-facebook_b21888
http://www.flowtown.com/blog/social-media-demographics-whos-using-which-sites
http://www.chrisbrogan.com/gplusinfographic/
Katie Paine, via
“Secrets of Social Media Marketing” Chapter 15
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“Secrets of Social Media Marketing” Chapter 15
Slide courtesy of KamiHuyse of Zoetica (@kamichat) http://bit.ly/SMARTObjectives
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Jeremiah Owyang, via
“Secrets of Social Media Marketing” Chapter 15
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“Secrets of Social Media Marketing” Chapter 15
http://www.kaushik.net/avinash/best-social-media-metrics-conversation-amplification-applause-economic-value/
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http://gillin.com/blog/2010/06/how-to-calculate-social-marketing-roi/
http://www.netpromoter.com/np/calculate.jsp
http://en.wikipedia.org/wiki/Net_Promoter
http://socialfresh.com/facebook-edgerank-facts/
The Strategic Use of Social Media: My Funglode Social Media Seminar Slides:
The Strategic Use of Social Media: My Funglode Social Media Seminar Slides:
The Strategic Use of Social Media: My Funglode Social Media Seminar Slides:
The Strategic Use of Social Media: My Funglode Social Media Seminar Slides:
The Strategic Use of Social Media: My Funglode Social Media Seminar Slides:
The Strategic Use of Social Media: My Funglode Social Media Seminar Slides:
The Strategic Use of Social Media: My Funglode Social Media Seminar Slides:
The Strategic Use of Social Media: My Funglode Social Media Seminar Slides:
The Strategic Use of Social Media: My Funglode Social Media Seminar Slides:
The Strategic Use of Social Media: My Funglode Social Media Seminar Slides:
The Strategic Use of Social Media: My Funglode Social Media Seminar Slides:
The Strategic Use of Social Media: My Funglode Social Media Seminar Slides:
The Strategic Use of Social Media: My Funglode Social Media Seminar Slides:
The Strategic Use of Social Media: My Funglode Social Media Seminar Slides:
The Strategic Use of Social Media: My Funglode Social Media Seminar Slides:
The Strategic Use of Social Media: My Funglode Social Media Seminar Slides:
The Strategic Use of Social Media: My Funglode Social Media Seminar Slides:
The Strategic Use of Social Media: My Funglode Social Media Seminar Slides:
The Strategic Use of Social Media: My Funglode Social Media Seminar Slides:
The Strategic Use of Social Media: My Funglode Social Media Seminar Slides:
The Strategic Use of Social Media: My Funglode Social Media Seminar Slides:
The Strategic Use of Social Media: My Funglode Social Media Seminar Slides:
The Strategic Use of Social Media: My Funglode Social Media Seminar Slides:
The Strategic Use of Social Media: My Funglode Social Media Seminar Slides:
The Strategic Use of Social Media: My Funglode Social Media Seminar Slides:
The Strategic Use of Social Media: My Funglode Social Media Seminar Slides:
The Strategic Use of Social Media: My Funglode Social Media Seminar Slides:
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The Strategic Use of Social Media: My Funglode Social Media Seminar Slides:

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This seminar explores the implications, challenges and opportunities offered by the world of social media. Participants will learn how varying sets of social media tools work together as an integrated system and actively apply these concepts to the their own present and prospective professional circumstances. Upon successfully completing this seminar, they will be able to integrate their understanding of social media and its respective dimensions to business marketing challenges and will have mastered the basic fundamentals of, and challenges of, social media its impact business marketing, learning how to understand the benefits of each social media platform and the various customer acquisition strategies.

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  • Well, this is what you signed up for. I hope. If not, SOMEBODY’s in the wrong room, and, to be honest, I hope it’s you.
  • Not sure what that makes you…
  • It starts with SMART Objectiveshttp://overtonecomm.blogspot.com/2010/10/commonsense-social-media-measurement.htmlIn order to get results from your marketing and public relations programs, you have to have a clear vision of what you want to achieve. We call these SMART Objectives. They are:Specific: not vagueMeasurable: have numbers attached to themAttainable: Are not too easy, or too hard to achieveResults-Oriented: they are tied to business goalsTime Bound: They have a time frame by which they can be accomplishedAnother way to think of this, is by asking yourself:How many/much of X results to I hope to achieve by X date? How many, by when?Let’s look at an example of a SMART Objective…
  • The Strategic Use of Social Media: My Funglode Social Media Seminar Slides:

    1. 1. http://www.flickr.com/photos/tworubies/5212375665/
    2. 2. – – – – – – – – – – – –
    3. 3. www.itsfreshground.com
    4. 4. Fresh Ground, Inc. The old model, or one reason why PR is flawed Megaphone Flickr image uploaded by thivierr Shared under Creative Commons Attribution-Share Alike 2.0 Generic License The Earth Taken 7 December, 1972 Apollo 17 mission Courtesy: NASA
    5. 5. Fresh Ground, Inc. The Reality
    6. 6. Fresh Ground, Inc. The Reality Fresh Ground, Inc.
    7. 7. Fresh Ground, Inc. The Reality Fresh Ground, Inc.
    8. 8. Fresh Ground, Inc. The Reality Fresh Ground, Inc.
    9. 9. Fresh Ground, Inc. The Reality Fresh Ground, Inc.
    10. 10. Fresh Ground, Inc. The Reality
    11. 11. Fresh Ground, Inc. The Reality Fresh Ground, Inc.
    12. 12. Fresh Ground, Inc. The Reality Fresh Ground, Inc.
    13. 13. Fresh Ground, Inc. The Reality Fresh Ground, Inc.
    14. 14. • http://www.rackspace.com/blog/social-marketing-strategy/
    15. 15.
    16. 16. http://www.flickr.com/photos/npobre/2601582256/
    17. 17. http://www.flickr.com/photos/tunruh/233316674/
    18. 18. http://www.flickr.com/photos/chokola/1229450683/
    19. 19. We’ll revisit these questions later…
    20. 20. • • – – – – – – – – – – http://en.wikipedia.org/wiki/Conversion_rate
    21. 21. • • •
    22. 22. http://www.slideshare.net/hschulze/b2b-content-marketing-trends-2013
    23. 23. http://www.slideshare.net/hschulze/b2b-content-marketing-trends-2013
    24. 24. http://www.flickr.com/photos/22711505@N05/5766880112/ If you build it…
    25. 25. http://www.flickr.com/photos/jewe/2905913332/ Will they come?
    26. 26. “Inbound Marketing” focuses on using multimedia content to create awareness, drive traffic and close sales. It works. But… http://www.flickr.com/photos/jameskm03/5990507429/
    27. 27. • • – – – – • • – – – http://www.entrepreneurship.org/en/resource-center/customer-profile.aspx http://www.businessesgrow.com/2013/01/26/forget-demographics-its-all-about-the-socialgraphics/
    28. 28. • • • • http://www.marketing-intelligence.co.uk/resources/competitor-analysis.htm
    29. 29. • • • •
    30. 30. • • • • • • • • http://www.entrepreneur.com/article/222779#
    31. 31. http://www.slideshare.net/princessmisia/how-to-be-an-awesome-community-manager http://www.slideshare.net/hschulze/b2b-content-marketing-trends-2013
    32. 32. • •
    33. 33. http://www.slideshare.net/randfish/the-content-marketing-manifesto
    34. 34. … Only If You Can Be Found It’s a search game. And a social game. The two are blurring and merging. H
    35. 35. http://www.slideshare.net/stevenvanbelleghem/a-six-step-content-marketing-model
    36. 36. • • • •
    37. 37. The Goal of SEO is to push your content to the top of Search Engine Results Pages H
    38. 38. http://www.flickr.com/photos/globochem/2321238318/
    39. 39. Paid Placement Unpaid (Organic) Placement
    40. 40. Before After
    41. 41. • • • http://en.wikipedia.org/wiki/Search_engine_marketing
    42. 42. http://www.toprankblog.com/2007/01/google-cartoon/
    43. 43. • • • •
    44. 44. • • – – – – – http://www.directtrafficmedia.co.uk/blog/on-page-seo-vs.-off-page-optimisation
    45. 45. <HTML> <HEAD> <META NAME=“KEYWORDS” CONTENT=“keyword 1,keyword 2,etc”> <META NAME=“DESCRIPTION” CONTENT=“Description of website for SEO”> <TITLE>The descriptive name of the page goes here</TITLE> </HEAD> <BODY> <H1>The largest header tag for really big type</H1> <P>Body copy appears inside the P element. Click on image below.</P> <A HREF=“http://hyperlink.com/”><IMG SRC=“pic.gif” ALT=“Desc”></A> <H2>Slightly smaller header type</H2> <P>Headers are really important for SEO.</P> </BODY> </HTML> •
    46. 46. • • • • • • • • • • • • http://www.directtrafficmedia.co.uk/blog/on-page-seo-vs.-off-page-optimisation
    47. 47. • – – – – – • – –
    48. 48. • – – – – • – – – – –
    49. 49. • – – – – –
    50. 50. • • •
    51. 51. http://www.mediabistro.com/alltwitter/social-media-key-statistics_b19061
    52. 52. http://gigaom.com/2011/08/16/twitter-by-the-numbers-infographic/
    53. 53. http://gigaom.com/2011/08/16/twitter-by-the-numbers-infographic/
    54. 54. http://blog.hubspot.com/blog/tabid/6307/bid/19023/10-Terrific-New-Twitter-Infographics-in-2011.aspx
    55. 55. http://www.mediabistro.com/alltwitter/social-media-key-statistics_b19061
    56. 56. http://roymorejon.com/social-media-age-demographics-for-facebook-and-twitter/
    57. 57. http://roymorejon.com/social-media-age-demographics-for-facebook-and-twitter/
    58. 58. http://www.mediabistro.com/alltwitter/social-media-key-statistics_b19061
    59. 59. http://mashable.com/2013/02/28/the-marketers-guide-to-pinterest-infographic/
    60. 60. http://www.mediabistro.com/alltwitter/pinterest-twitter-facebook_b21888
    61. 61. http://www.flowtown.com/blog/social-media-demographics-whos-using-which-sites
    62. 62. http://www.chrisbrogan.com/gplusinfographic/
    63. 63. Katie Paine, via “Secrets of Social Media Marketing” Chapter 15
    64. 64. – – – – – – – – – “Secrets of Social Media Marketing” Chapter 15
    65. 65. Slide courtesy of KamiHuyse of Zoetica (@kamichat) http://bit.ly/SMARTObjectives
    66. 66. • • • • • • Jeremiah Owyang, via “Secrets of Social Media Marketing” Chapter 15
    67. 67. • • • • • • • • • • “Secrets of Social Media Marketing” Chapter 15
    68. 68. http://www.kaushik.net/avinash/best-social-media-metrics-conversation-amplification-applause-economic-value/
    69. 69. • • • • • • •
    70. 70. • • – – • • http://gillin.com/blog/2010/06/how-to-calculate-social-marketing-roi/
    71. 71. http://www.netpromoter.com/np/calculate.jsp http://en.wikipedia.org/wiki/Net_Promoter
    72. 72. http://socialfresh.com/facebook-edgerank-facts/

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