The Strategic Use of Social Media: My Funglode Social Media Seminar Slides:

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This seminar explores the implications, challenges and opportunities offered by the world of social media. Participants will learn how varying sets of social media tools work together as an integrated …

This seminar explores the implications, challenges and opportunities offered by the world of social media. Participants will learn how varying sets of social media tools work together as an integrated system and actively apply these concepts to the their own present and prospective professional circumstances. Upon successfully completing this seminar, they will be able to integrate their understanding of social media and its respective dimensions to business marketing challenges and will have mastered the basic fundamentals of, and challenges of, social media its impact business marketing, learning how to understand the benefits of each social media platform and the various customer acquisition strategies.

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  • Well, this is what you signed up for. I hope. If not, SOMEBODY’s in the wrong room, and, to be honest, I hope it’s you.
  • Not sure what that makes you…
  • It starts with SMART Objectiveshttp://overtonecomm.blogspot.com/2010/10/commonsense-social-media-measurement.htmlIn order to get results from your marketing and public relations programs, you have to have a clear vision of what you want to achieve. We call these SMART Objectives. They are:Specific: not vagueMeasurable: have numbers attached to themAttainable: Are not too easy, or too hard to achieveResults-Oriented: they are tied to business goalsTime Bound: They have a time frame by which they can be accomplishedAnother way to think of this, is by asking yourself:How many/much of X results to I hope to achieve by X date? How many, by when?Let’s look at an example of a SMART Objective…

Transcript

  • 1. http://www.flickr.com/photos/tworubies/5212375665/
  • 2. – – – – – – – – – – – –
  • 3. www.itsfreshground.com
  • 4. Fresh Ground, Inc. The old model, or one reason why PR is flawed Megaphone Flickr image uploaded by thivierr Shared under Creative Commons Attribution-Share Alike 2.0 Generic License The Earth Taken 7 December, 1972 Apollo 17 mission Courtesy: NASA
  • 5. Fresh Ground, Inc. The Reality
  • 6. Fresh Ground, Inc. The Reality Fresh Ground, Inc.
  • 7. Fresh Ground, Inc. The Reality Fresh Ground, Inc.
  • 8. Fresh Ground, Inc. The Reality Fresh Ground, Inc.
  • 9. Fresh Ground, Inc. The Reality Fresh Ground, Inc.
  • 10. Fresh Ground, Inc. The Reality
  • 11. Fresh Ground, Inc. The Reality Fresh Ground, Inc.
  • 12. Fresh Ground, Inc. The Reality Fresh Ground, Inc.
  • 13. Fresh Ground, Inc. The Reality Fresh Ground, Inc.
  • 14. • http://www.rackspace.com/blog/social-marketing-strategy/
  • 15.
  • 16. http://www.flickr.com/photos/npobre/2601582256/
  • 17. http://www.flickr.com/photos/tunruh/233316674/
  • 18. http://www.flickr.com/photos/chokola/1229450683/
  • 19. We’ll revisit these questions later…
  • 20. • • – – – – – – – – – – http://en.wikipedia.org/wiki/Conversion_rate
  • 21. • • •
  • 22. http://www.slideshare.net/hschulze/b2b-content-marketing-trends-2013
  • 23. http://www.slideshare.net/hschulze/b2b-content-marketing-trends-2013
  • 24. http://www.flickr.com/photos/22711505@N05/5766880112/ If you build it…
  • 25. http://www.flickr.com/photos/jewe/2905913332/ Will they come?
  • 26. “Inbound Marketing” focuses on using multimedia content to create awareness, drive traffic and close sales. It works. But… http://www.flickr.com/photos/jameskm03/5990507429/
  • 27. • • – – – – • • – – – http://www.entrepreneurship.org/en/resource-center/customer-profile.aspx http://www.businessesgrow.com/2013/01/26/forget-demographics-its-all-about-the-socialgraphics/
  • 28. • • • • http://www.marketing-intelligence.co.uk/resources/competitor-analysis.htm
  • 29. • • • •
  • 30. • • • • • • • • http://www.entrepreneur.com/article/222779#
  • 31. http://www.slideshare.net/princessmisia/how-to-be-an-awesome-community-manager http://www.slideshare.net/hschulze/b2b-content-marketing-trends-2013
  • 32. • •
  • 33. http://www.slideshare.net/randfish/the-content-marketing-manifesto
  • 34. … Only If You Can Be Found It’s a search game. And a social game. The two are blurring and merging. H
  • 35. http://www.slideshare.net/stevenvanbelleghem/a-six-step-content-marketing-model
  • 36. • • • •
  • 37. The Goal of SEO is to push your content to the top of Search Engine Results Pages H
  • 38. http://www.flickr.com/photos/globochem/2321238318/
  • 39. Paid Placement Unpaid (Organic) Placement
  • 40. Before After
  • 41. • • • http://en.wikipedia.org/wiki/Search_engine_marketing
  • 42. http://www.toprankblog.com/2007/01/google-cartoon/
  • 43. • • • •
  • 44. • • – – – – – http://www.directtrafficmedia.co.uk/blog/on-page-seo-vs.-off-page-optimisation
  • 45. <HTML> <HEAD> <META NAME=“KEYWORDS” CONTENT=“keyword 1,keyword 2,etc”> <META NAME=“DESCRIPTION” CONTENT=“Description of website for SEO”> <TITLE>The descriptive name of the page goes here</TITLE> </HEAD> <BODY> <H1>The largest header tag for really big type</H1> <P>Body copy appears inside the P element. Click on image below.</P> <A HREF=“http://hyperlink.com/”><IMG SRC=“pic.gif” ALT=“Desc”></A> <H2>Slightly smaller header type</H2> <P>Headers are really important for SEO.</P> </BODY> </HTML> •
  • 46. • • • • • • • • • • • • http://www.directtrafficmedia.co.uk/blog/on-page-seo-vs.-off-page-optimisation
  • 47. • – – – – – • – –
  • 48. • – – – – • – – – – –
  • 49. • – – – – –
  • 50. • • •
  • 51. http://www.mediabistro.com/alltwitter/social-media-key-statistics_b19061
  • 52. http://gigaom.com/2011/08/16/twitter-by-the-numbers-infographic/
  • 53. http://gigaom.com/2011/08/16/twitter-by-the-numbers-infographic/
  • 54. http://blog.hubspot.com/blog/tabid/6307/bid/19023/10-Terrific-New-Twitter-Infographics-in-2011.aspx
  • 55. http://www.mediabistro.com/alltwitter/social-media-key-statistics_b19061
  • 56. http://roymorejon.com/social-media-age-demographics-for-facebook-and-twitter/
  • 57. http://roymorejon.com/social-media-age-demographics-for-facebook-and-twitter/
  • 58. http://www.mediabistro.com/alltwitter/social-media-key-statistics_b19061
  • 59. http://mashable.com/2013/02/28/the-marketers-guide-to-pinterest-infographic/
  • 60. http://www.mediabistro.com/alltwitter/pinterest-twitter-facebook_b21888
  • 61. http://www.flowtown.com/blog/social-media-demographics-whos-using-which-sites
  • 62. http://www.chrisbrogan.com/gplusinfographic/
  • 63. Katie Paine, via “Secrets of Social Media Marketing” Chapter 15
  • 64. – – – – – – – – – “Secrets of Social Media Marketing” Chapter 15
  • 65. Slide courtesy of KamiHuyse of Zoetica (@kamichat) http://bit.ly/SMARTObjectives
  • 66. • • • • • • Jeremiah Owyang, via “Secrets of Social Media Marketing” Chapter 15
  • 67. • • • • • • • • • • “Secrets of Social Media Marketing” Chapter 15
  • 68. http://www.kaushik.net/avinash/best-social-media-metrics-conversation-amplification-applause-economic-value/
  • 69. • • • • • • •
  • 70. • • – – • • http://gillin.com/blog/2010/06/how-to-calculate-social-marketing-roi/
  • 71. http://www.netpromoter.com/np/calculate.jsp http://en.wikipedia.org/wiki/Net_Promoter
  • 72. http://socialfresh.com/facebook-edgerank-facts/