2. tell stories ask questions QuestionsMr. Steve Reads Flickr image uploaded by OberazziFlickr image uploaded by ManchesterLibrary Shared under Creative CommonsShared under Creative Commons Attribution-NonCommercial-Share Alike 2.0 GenericAttribution-Share Alike 2.0 Generic License License
3. Who is this guy?Why should I care what he says?
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5. “Ultimately social media is not about the tools,technology and whiz-bang things. It’s about culture and culture change.” - @ScottMonty
6. Community Content Conversation Conversion Successful social recruiting programs involve all four of theseThe Crowd Kiss Old Newspaper Conversation, NYC, 1970 Pele SorgFlickr image uploaded by hipposrunsuperfast.com Flickr image uploaded by ShironenoEuro[busy] Flickr image uploaded by eye2eye Flickr image uploaded by CJ SorgShared under Creative Commons Shared under Creative Commons Shared under Creative Commons Shared under Creative CommonsAttribution 2.0 Generic Attribution 2.0 Generic Attribution-NoDerivs2.0 Generic Attribution-ShareAlike2.0 GenericLicense License License License