(for non-profits)
••    So what???
You can measure everything…Flickr photo used with permission under Creative Commons license: http://www.flickr.com/photos/...
You can measure everything…Flickr photo used with permission under Creative Commons license: http://www.flickr.com/photos/...
By the way…              It’s not easy…
Worth                                                                                                    It?              ...
•                              The more you trust, the more you                              risk,                        ...
•                  –                  –                  –                  –                  –What’s more effective:10% ...
•    •    •    •    •                               *    •    •    •                                *     * These can be e...
•           –           –           –           –             People will talk, no matter what. Equip them, don’t silence ...
• Here are some different ways to  think about your alignment…Flickr photo used with permission under Creative Commons lic...
Non-profits need to understand and           respect           these four social media fundamental           philosophical...
Non-profits need to recognize that social           media is a process. Don’t get ahead of           yourself: crawl befor...
Pick one of these basic functions as           your focus at first, then add more to the           mix as you grow your pr...
Here’s another way to categorize all of    the tools that are available to you•                     ••                    ...
(Stare at that for too longand you’ll get dizzy…)
Let’s focus on discovery: who do you           follow, who do you reach out to given           your limited resources? How...
•     •     •     •     •List lifted from April 15, 2010 article by Ben Straley in Mashable: http://on.mash.to/AoKxj2Image...
•••••
•••••••
–––
•••••
But only so muchtime…
Despite all this talk aboutsocial media, the mosteffective tool for reaching,engaging and motivating yourcommunity is stil...
THANK YOU.!
Social Media Success for Non-Profits
Social Media Success for Non-Profits
Social Media Success for Non-Profits
Social Media Success for Non-Profits
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Social Media Success for Non-Profits

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My presentation to the Northeast Arc team.

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  • Well, this is what you signed up for. I hope. If not, SOMEBODY’s in the wrong room, and, to be honest, I hope it’s you.
  • HIRE AN INTERN?
  • Well, this is what you signed up for. I hope. If not, SOMEBODY’s in the wrong room, and, to be honest, I hope it’s you.
  • Social Media Success for Non-Profits

    1. 1. (for non-profits)
    2. 2. •• So what???
    3. 3. You can measure everything…Flickr photo used with permission under Creative Commons license: http://www.flickr.com/photos/sterlic/4299633060/
    4. 4. You can measure everything…Flickr photo used with permission under Creative Commons license: http://www.flickr.com/photos/sterlic/4299633060/
    5. 5. By the way… It’s not easy…
    6. 6. Worth It? • • • •Image lifted shamelessly, then modified, from: http://www.frogloop.com/social-network-calculator
    7. 7. • The more you trust, the more you risk, but the more you can achieve.Flickr photo used with permission under Creative Commons license: http://www.flickr.com/photos/jon_a_ross/3392389382/
    8. 8. • – – – – –What’s more effective:10% of of 10 people’s time, or 100% of 1person?Flickr photo used with permission under Creative Commons license: http://www.flickr.com/photos/lazzarello/4602738032/
    9. 9. • • • • • * • • • * * These can be extremely useful, but are also dangerous. Use with caution.Flickr photo used with permission under Creative Commons license: http://www.flickr.com/photos/jamarr/88716882/
    10. 10. • – – – – People will talk, no matter what. Equip them, don’t silence them.Flickr photo used with permission under Creative Commons license: http://www.flickr.com/photos/axis/1892931/
    11. 11. • Here are some different ways to think about your alignment…Flickr photo used with permission under Creative Commons license: http://www.flickr.com/photos/a_brenden/578259595/
    12. 12. Non-profits need to understand and respect these four social media fundamental philosophical tenets: • • • •Flickr photo used with permission under Creative Commons license: http://www.flickr.com/photos/ilmatte/1891092762/
    13. 13. Non-profits need to recognize that social media is a process. Don’t get ahead of yourself: crawl before you walk • • • • •Flickr photo used with permission under Creative Commons license: http://www.flickr.com/photos/badwsky/3221448663/
    14. 14. Pick one of these basic functions as your focus at first, then add more to the mix as you grow your program • • • •Flickr photo used with permission under Creative Commons license: http://www.flickr.com/photos/augustusoz/584678385/
    15. 15. Here’s another way to categorize all of the tools that are available to you• •• •• ••
    16. 16. (Stare at that for too longand you’ll get dizzy…)
    17. 17. Let’s focus on discovery: who do you follow, who do you reach out to given your limited resources? How do you measure influence? • • • •Flickr photo used with permission under Creative Commons license: http://www.flickr.com/photos/earlg/160807760/
    18. 18. • • • • •List lifted from April 15, 2010 article by Ben Straley in Mashable: http://on.mash.to/AoKxj2Image lifted from October 17, 2011 article by Rachelle Hruska in Guest of a Guest: http://bit.ly/A0DxH6
    19. 19. •••••
    20. 20. •••••••
    21. 21. –––
    22. 22. •••••
    23. 23. But only so muchtime…
    24. 24. Despite all this talk aboutsocial media, the mosteffective tool for reaching,engaging and motivating yourcommunity is still EMAIL.! @
    25. 25. THANK YOU.!
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