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Social Media Success for Non-Profits
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Social Media Success for Non-Profits

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My presentation to the Northeast Arc team.

My presentation to the Northeast Arc team.

Published in Business , Technology
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  • Well, this is what you signed up for. I hope. If not, SOMEBODY’s in the wrong room, and, to be honest, I hope it’s you.
  • HIRE AN INTERN?
  • Well, this is what you signed up for. I hope. If not, SOMEBODY’s in the wrong room, and, to be honest, I hope it’s you.

Transcript

  • 1. (for non-profits)
  • 2. •• So what???
  • 3. You can measure everything…Flickr photo used with permission under Creative Commons license: http://www.flickr.com/photos/sterlic/4299633060/
  • 4. You can measure everything…Flickr photo used with permission under Creative Commons license: http://www.flickr.com/photos/sterlic/4299633060/
  • 5. By the way… It’s not easy…
  • 6. Worth It? • • • •Image lifted shamelessly, then modified, from: http://www.frogloop.com/social-network-calculator
  • 7. • The more you trust, the more you risk, but the more you can achieve.Flickr photo used with permission under Creative Commons license: http://www.flickr.com/photos/jon_a_ross/3392389382/
  • 8. • – – – – –What’s more effective:10% of of 10 people’s time, or 100% of 1person?Flickr photo used with permission under Creative Commons license: http://www.flickr.com/photos/lazzarello/4602738032/
  • 9. • • • • • * • • • * * These can be extremely useful, but are also dangerous. Use with caution.Flickr photo used with permission under Creative Commons license: http://www.flickr.com/photos/jamarr/88716882/
  • 10. • – – – – People will talk, no matter what. Equip them, don’t silence them.Flickr photo used with permission under Creative Commons license: http://www.flickr.com/photos/axis/1892931/
  • 11. • Here are some different ways to think about your alignment…Flickr photo used with permission under Creative Commons license: http://www.flickr.com/photos/a_brenden/578259595/
  • 12. Non-profits need to understand and respect these four social media fundamental philosophical tenets: • • • •Flickr photo used with permission under Creative Commons license: http://www.flickr.com/photos/ilmatte/1891092762/
  • 13. Non-profits need to recognize that social media is a process. Don’t get ahead of yourself: crawl before you walk • • • • •Flickr photo used with permission under Creative Commons license: http://www.flickr.com/photos/badwsky/3221448663/
  • 14. Pick one of these basic functions as your focus at first, then add more to the mix as you grow your program • • • •Flickr photo used with permission under Creative Commons license: http://www.flickr.com/photos/augustusoz/584678385/
  • 15. Here’s another way to categorize all of the tools that are available to you• •• •• ••
  • 16. (Stare at that for too longand you’ll get dizzy…)
  • 17. Let’s focus on discovery: who do you follow, who do you reach out to given your limited resources? How do you measure influence? • • • •Flickr photo used with permission under Creative Commons license: http://www.flickr.com/photos/earlg/160807760/
  • 18. • • • • •List lifted from April 15, 2010 article by Ben Straley in Mashable: http://on.mash.to/AoKxj2Image lifted from October 17, 2011 article by Rachelle Hruska in Guest of a Guest: http://bit.ly/A0DxH6
  • 19. •••••
  • 20. •••••••
  • 21. –––
  • 22. •••••
  • 23. But only so muchtime…
  • 24. Despite all this talk aboutsocial media, the mosteffective tool for reaching,engaging and motivating yourcommunity is still EMAIL.! @
  • 25. THANK YOU.!