"Social Media and the Business Imperative" Part 3: MKMC 5102
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"Social Media and the Business Imperative" Part 3: MKMC 5102

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Month 3 of the slides for my "Social Media and the Business Imperative" class at Manhattanville College (MKMC 5102)

Month 3 of the slides for my "Social Media and the Business Imperative" class at Manhattanville College (MKMC 5102)

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  • Well, this is what you signed up for. I hope. If not, SOMEBODY’s in the wrong room, and, to be honest, I hope it’s you.

Transcript

  • 1. • • – – – – – – – – – – http://en.wikipedia.org/wiki/Conversion_rate
  • 2. • • • http://en.wikipedia.org/wiki/Search_engine_marketing
  • 3. Before After
  • 4. • • • •
  • 5. • • – – – – – http://www.directtrafficmedia.co.uk/blog/on-page-seo-vs.-off-page-optimisation
  • 6. • • • • • • • • • • • • http://www.directtrafficmedia.co.uk/blog/on-page-seo-vs.-off-page-optimisation
  • 7. • – – – – – • – –
  • 8. • – – – – • – – – – –
  • 9. • – – – – –
  • 10. • • •
  • 11. – –
  • 12. http://www.slideshare.net/HubSpot/optimize-your-sales-marketing-funnel
  • 13. http://www.slideshare.net/Regalix/integrating-email-marketing-social-media
  • 14. http://www.slideshare.net/Regalix/integrating-email-marketing-social-media
  • 15. • •
  • 16. – – – – Content Rules Chapter 17
  • 17. – – – – – Content Rules Chapter 17
  • 18. – –
  • 19. http://allfacebook.com/9-secrets-to-successful-facebook-viral-marketing_b50545
  • 20. • • •
  • 21. • – – – • • •
  • 22. • • • • Content Rules Chapter 9
  • 23. http://www.slideshare.net/princessmisia/how-to-be-an-awesome-community-manager http://www.slideshare.net/rhappe/community-management-fundamentals
  • 24. http://www.slideshare.net/rhappe/community-management-fundamentals
  • 25. • • http://mentionmapp.com/#user-vanhoosear
  • 26. • • • • 44
  • 27. • • • • • • • • • • • • • • •
  • 28.
  • 29. • • • •
  • 30. http://thenextweb.com/media/2011/10/01/the-art-of-the-pitch-inspiring-media-relations/ http://gawker.com/5949099/pr-dummies-how-not-to-pitch http://www.vocus.com/invocus/media-blog/pitching-journalists-via-social-media-yay-or-nay/
  • 31. • – – –
  • 32. • • • http://www.infosecisland.com/blogview/21565-Nine-Tips-for-Social-Media-Crisis-Response.html
  • 33. http://www.infosecisland.com/blogview/21565-Nine-Tips-for-Social-Media-Crisis-Response.html
  • 34. • • http://www.infosecisland.com/blogview/21565-Nine-Tips-for-Social-Media-Crisis-Response.html
  • 35. • • •
  • 36. http://blog.creativegroup.com/w ho-should-own-social-media-atyour-company
  • 37. http://www.slideshare.net/sncr/social-business-trends-28091051
  • 38. Product Marketing Sales Services & Support How can I innovate my products faster? How can I stay abreast of market research for R&D? How can I streamline my product development process? How can I improve brand visibility? How can I drive enhanced demand generation? How can I increase website traffic & ad revenue? How can I develop long-term relationships with customers? How can I reduce my sales cycle? How can I accelerate new client acquisition &upsell opportunities? How can I reduce support costs? How can I reduce response times in addressing client issues? How can I improve customer satisfaction & loyalty?
  • 39. http://www.slideshare.net/sncr/social-business-trends-28091051