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http://www.slideshare.net/hschulze/b2b-content-marketing-trends-2013
http://www.slideshare.net/hschulze/b2b-content-marketing-trends-2013
http://www.slideshare.net/hschulze/b2b-content-marketing-trends-2013
http://www.slideshare.net/
hschulze/b2b-content-marketing-trends-2013
http://www.slideshare.net/stevenvanbelleghem/a-six-step-content-marketing-model
http://www.slideshare.net/stevenvanbelleghem/a-six-step-content-marketing-model
http://www.slideshare.net/randfish/the-content-marketing-manifesto
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http://www.entrepreneurship.org/en/resource-center/customer-profile.aspx
http://www.businessesgrow....
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http://www.marketing-intelligence.co.uk/resources/competitor-analysis.htm
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http://www.entrepreneur.com/article/222779#
http://www.slideshare.net/princessmisia/how-to-be-an-awesome-community-manager
http://www.slideshare.net/hschulze/b2b-cont...
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http://www.flickr.com/photos/24467251@N02/6658779959/
http://www.flickr.com/photos/14724437@N00/9852723845/
http://www.flickr.com/photos/22711505@N05/5766880112/
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http://en.wikipedia.org/wiki/Conversion_rate
The Goal of
SEO is to push
your content to
the top of
Search
Engine
Results
Pages
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http://en.wikipedia.org/wiki/Search_engine_marketing
http://www.flickr.com/photos/globochem/2321238318/
Paid Placement

Unpaid (Organic) Placement
Before

After
http://www.toprankblog.com/2007/01/google-cartoon/
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http://www.directtrafficmedia.co.uk/blog/on-page-seo-vs.-off-page-optimisation
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<HTML>
<HEAD>
<META NAME=“KEYWORDS” CONTENT=“keyword 1,keyword 2,etc”>
<META NAME=“DESCRIPTION” CONTENT=“Description o...
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http://www.directtrafficmedia.co.uk/blog/on-page-seo-vs.-off-page-optimisation
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http://www.slideshare.net/HubSpot/optimize-your-sales-marketing-funnel
Social media enables targeted marketing responses
at individual touch points along the consumer decision journey.

http://...
http://www.slideshare.net/HubSpot/optimize-your-sales-marketing-funnel
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"Social Media and the Business Imperative" Part 2: MKMC 5102
"Social Media and the Business Imperative" Part 2: MKMC 5102
"Social Media and the Business Imperative" Part 2: MKMC 5102
"Social Media and the Business Imperative" Part 2: MKMC 5102
"Social Media and the Business Imperative" Part 2: MKMC 5102
"Social Media and the Business Imperative" Part 2: MKMC 5102
"Social Media and the Business Imperative" Part 2: MKMC 5102
"Social Media and the Business Imperative" Part 2: MKMC 5102
"Social Media and the Business Imperative" Part 2: MKMC 5102
"Social Media and the Business Imperative" Part 2: MKMC 5102
"Social Media and the Business Imperative" Part 2: MKMC 5102
"Social Media and the Business Imperative" Part 2: MKMC 5102
"Social Media and the Business Imperative" Part 2: MKMC 5102
"Social Media and the Business Imperative" Part 2: MKMC 5102
"Social Media and the Business Imperative" Part 2: MKMC 5102
"Social Media and the Business Imperative" Part 2: MKMC 5102
"Social Media and the Business Imperative" Part 2: MKMC 5102
"Social Media and the Business Imperative" Part 2: MKMC 5102
"Social Media and the Business Imperative" Part 2: MKMC 5102
"Social Media and the Business Imperative" Part 2: MKMC 5102
"Social Media and the Business Imperative" Part 2: MKMC 5102
"Social Media and the Business Imperative" Part 2: MKMC 5102
"Social Media and the Business Imperative" Part 2: MKMC 5102
"Social Media and the Business Imperative" Part 2: MKMC 5102
"Social Media and the Business Imperative" Part 2: MKMC 5102
"Social Media and the Business Imperative" Part 2: MKMC 5102
"Social Media and the Business Imperative" Part 2: MKMC 5102
"Social Media and the Business Imperative" Part 2: MKMC 5102
"Social Media and the Business Imperative" Part 2: MKMC 5102
"Social Media and the Business Imperative" Part 2: MKMC 5102
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"Social Media and the Business Imperative" Part 2: MKMC 5102

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Part 2 of my "Social Media and the Business Imperative" class at Manhattanville College (MKMC 5102)

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  • Well, this is what you signed up for. I hope. If not, SOMEBODY’s in the wrong room, and, to be honest, I hope it’s you.
  • "Social Media and the Business Imperative" Part 2: MKMC 5102

    1. 1. •
    2. 2. • •
    3. 3. • • •
    4. 4. http://www.slideshare.net/hschulze/b2b-content-marketing-trends-2013
    5. 5. http://www.slideshare.net/hschulze/b2b-content-marketing-trends-2013
    6. 6. http://www.slideshare.net/hschulze/b2b-content-marketing-trends-2013
    7. 7. http://www.slideshare.net/ hschulze/b2b-content-marketing-trends-2013
    8. 8. http://www.slideshare.net/stevenvanbelleghem/a-six-step-content-marketing-model
    9. 9. http://www.slideshare.net/stevenvanbelleghem/a-six-step-content-marketing-model
    10. 10. http://www.slideshare.net/randfish/the-content-marketing-manifesto
    11. 11. • • – – – – • • – – – http://www.entrepreneurship.org/en/resource-center/customer-profile.aspx http://www.businessesgrow.com/2012/01/26/forget-demographics-its-all-about-the-socialgraphics/
    12. 12. • • • • http://www.marketing-intelligence.co.uk/resources/competitor-analysis.htm
    13. 13. • • • •
    14. 14. • • • • • • • • http://www.entrepreneur.com/article/222779#
    15. 15. http://www.slideshare.net/princessmisia/how-to-be-an-awesome-community-manager http://www.slideshare.net/hschulze/b2b-content-marketing-trends-2013
    16. 16. • • • • http://www.flickr.com/photos/24467251@N02/6658779959/
    17. 17. http://www.flickr.com/photos/14724437@N00/9852723845/
    18. 18. http://www.flickr.com/photos/22711505@N05/5766880112/
    19. 19. • • – – – – – – – – – – http://en.wikipedia.org/wiki/Conversion_rate
    20. 20. The Goal of SEO is to push your content to the top of Search Engine Results Pages
    21. 21. • • • http://en.wikipedia.org/wiki/Search_engine_marketing
    22. 22. http://www.flickr.com/photos/globochem/2321238318/
    23. 23. Paid Placement Unpaid (Organic) Placement
    24. 24. Before After
    25. 25. http://www.toprankblog.com/2007/01/google-cartoon/
    26. 26. • • • •
    27. 27. • • – – – – – http://www.directtrafficmedia.co.uk/blog/on-page-seo-vs.-off-page-optimisation
    28. 28. • <HTML> <HEAD> <META NAME=“KEYWORDS” CONTENT=“keyword 1,keyword 2,etc”> <META NAME=“DESCRIPTION” CONTENT=“Description of website for SEO”> <TITLE>The descriptive name of the page goes here</TITLE> </HEAD> <BODY> <H1>The largest header tag for really big type</H1> <P>Body copy appears inside the P element. Click on image below.</P> <A HREF=“http://hyperlink.com/”><IMG SRC=“pic.gif” ALT=“Desc”></A> <H2>Slightly smaller header type</H2> <P>Headers are really important for SEO.</P> </BODY> </HTML>
    29. 29. • • • • • • • • • • • • http://www.directtrafficmedia.co.uk/blog/on-page-seo-vs.-off-page-optimisation
    30. 30. • – – – – – • – –
    31. 31. • – – – – • – – – – –
    32. 32. • – – – – –
    33. 33. • • •
    34. 34. • – – –
    35. 35. • • • – – –
    36. 36. – –
    37. 37. • • • • •
    38. 38. http://www.slideshare.net/HubSpot/optimize-your-sales-marketing-funnel
    39. 39. Social media enables targeted marketing responses at individual touch points along the consumer decision journey. http://www.mckinseyquarterly.com/Demystifying_social_media_2958
    40. 40. http://www.slideshare.net/HubSpot/optimize-your-sales-marketing-funnel
    41. 41. • • • • • •
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