"Social Media and the Business Imperative" Part 2: MKMC 5102

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Part 2 of my "Social Media and the Business Imperative" class at Manhattanville College (MKMC 5102)

Part 2 of my "Social Media and the Business Imperative" class at Manhattanville College (MKMC 5102)

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  • Well, this is what you signed up for. I hope. If not, SOMEBODY’s in the wrong room, and, to be honest, I hope it’s you.

Transcript

  • 1. •
  • 2. • •
  • 3. • • •
  • 4. http://www.slideshare.net/hschulze/b2b-content-marketing-trends-2013
  • 5. http://www.slideshare.net/hschulze/b2b-content-marketing-trends-2013
  • 6. http://www.slideshare.net/hschulze/b2b-content-marketing-trends-2013
  • 7. http://www.slideshare.net/ hschulze/b2b-content-marketing-trends-2013
  • 8. http://www.slideshare.net/stevenvanbelleghem/a-six-step-content-marketing-model
  • 9. http://www.slideshare.net/stevenvanbelleghem/a-six-step-content-marketing-model
  • 10. http://www.slideshare.net/randfish/the-content-marketing-manifesto
  • 11. • • – – – – • • – – – http://www.entrepreneurship.org/en/resource-center/customer-profile.aspx http://www.businessesgrow.com/2012/01/26/forget-demographics-its-all-about-the-socialgraphics/
  • 12. • • • • http://www.marketing-intelligence.co.uk/resources/competitor-analysis.htm
  • 13. • • • •
  • 14. • • • • • • • • http://www.entrepreneur.com/article/222779#
  • 15. http://www.slideshare.net/princessmisia/how-to-be-an-awesome-community-manager http://www.slideshare.net/hschulze/b2b-content-marketing-trends-2013
  • 16. • • • • http://www.flickr.com/photos/24467251@N02/6658779959/
  • 17. http://www.flickr.com/photos/14724437@N00/9852723845/
  • 18. http://www.flickr.com/photos/22711505@N05/5766880112/
  • 19. • • – – – – – – – – – – http://en.wikipedia.org/wiki/Conversion_rate
  • 20. The Goal of SEO is to push your content to the top of Search Engine Results Pages
  • 21. • • • http://en.wikipedia.org/wiki/Search_engine_marketing
  • 22. http://www.flickr.com/photos/globochem/2321238318/
  • 23. Paid Placement Unpaid (Organic) Placement
  • 24. Before After
  • 25. http://www.toprankblog.com/2007/01/google-cartoon/
  • 26. • • • •
  • 27. • • – – – – – http://www.directtrafficmedia.co.uk/blog/on-page-seo-vs.-off-page-optimisation
  • 28. • <HTML> <HEAD> <META NAME=“KEYWORDS” CONTENT=“keyword 1,keyword 2,etc”> <META NAME=“DESCRIPTION” CONTENT=“Description of website for SEO”> <TITLE>The descriptive name of the page goes here</TITLE> </HEAD> <BODY> <H1>The largest header tag for really big type</H1> <P>Body copy appears inside the P element. Click on image below.</P> <A HREF=“http://hyperlink.com/”><IMG SRC=“pic.gif” ALT=“Desc”></A> <H2>Slightly smaller header type</H2> <P>Headers are really important for SEO.</P> </BODY> </HTML>
  • 29. • • • • • • • • • • • • http://www.directtrafficmedia.co.uk/blog/on-page-seo-vs.-off-page-optimisation
  • 30. • – – – – – • – –
  • 31. • – – – – • – – – – –
  • 32. • – – – – –
  • 33. • • •
  • 34. • – – –
  • 35. • • • – – –
  • 36. – –
  • 37. • • • • •
  • 38. http://www.slideshare.net/HubSpot/optimize-your-sales-marketing-funnel
  • 39. Social media enables targeted marketing responses at individual touch points along the consumer decision journey. http://www.mckinseyquarterly.com/Demystifying_social_media_2958
  • 40. http://www.slideshare.net/HubSpot/optimize-your-sales-marketing-funnel
  • 41. • • • • • •