Social Media 2014

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My presentation to the 2013 Progress Exchange Conference

My presentation to the 2013 Progress Exchange Conference

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  • Well, this is what you signed up for. I hope. If not, SOMEBODY’s in the wrong room, and, to be honest, I hope it’s you.
  • Not sure what that makes you…
  • Well, this is what you signed up for. I hope. If not, SOMEBODY’s in the wrong room, and, to be honest, I hope it’s you.
  • Well, this is what you signed up for. I hope. If not, SOMEBODY’s in the wrong room, and, to be honest, I hope it’s you.
  • It starts with SMART Objectiveshttp://overtonecomm.blogspot.com/2010/10/commonsense-social-media-measurement.htmlIn order to get results from your marketing and public relations programs, you have to have a clear vision of what you want to achieve. We call these SMART Objectives. They are:Specific: not vagueMeasurable: have numbers attached to themAttainable: Are not too easy, or too hard to achieveResults-Oriented: they are tied to business goalsTime Bound: They have a time frame by which they can be accomplishedAnother way to think of this, is by asking yourself:How many/much of X results to I hope to achieve by X date? How many, by when?Let’s look at an example of a SMART Objective…
  • Well, this is what you signed up for. I hope. If not, SOMEBODY’s in the wrong room, and, to be honest, I hope it’s you.
  • Well, this is what you signed up for. I hope. If not, SOMEBODY’s in the wrong room, and, to be honest, I hope it’s you.
  • Well, this is what you signed up for. I hope. If not, SOMEBODY’s in the wrong room, and, to be honest, I hope it’s you.
  • Well, this is what you signed up for. I hope. If not, SOMEBODY’s in the wrong room, and, to be honest, I hope it’s you.

Transcript

  • 1. • • • 3
  • 2. “Ultimately social media is not about the tools, technology and whiz-bang things. It’s about culture and culture change.” - @ScottMonty
  • 3. • • • • http://www.flickr.com/photos/24467251@N02/6658779959/
  • 4. http://www.flickr.com/photos/14724437@N00/9852723845/
  • 5. http://www.flickr.com/photos/22711505@N05/5766880112/
  • 6. Before After
  • 7. Fresh Ground, Inc. The old model, or one reason why marketing is flawed Megaphone Flickr image uploaded by thivierr Shared under Creative Commons Attribution-Share Alike 2.0 Generic License The Earth Taken 7 December, 1972 Apollo 17 mission Courtesy: NASA
  • 8. Fresh Ground, Inc. The Reality
  • 9. Fresh Ground, Inc. The Reality Fresh Ground, Inc.
  • 10. Fresh Ground, Inc. The Reality Fresh Ground, Inc.
  • 11. Fresh Ground, Inc. The Reality Fresh Ground, Inc.
  • 12. Fresh Ground, Inc. The Reality Fresh Ground, Inc.
  • 13. Fresh Ground, Inc. The Reality
  • 14. Fresh Ground, Inc. The Reality Fresh Ground, Inc.
  • 15. Fresh Ground, Inc. The Reality Fresh Ground, Inc.
  • 16. Fresh Ground, Inc. The Reality Fresh Ground, Inc.
  • 17. Fresh Ground, Inc. A New Model Ideate Flickr image uploaded by Caveman (Kickin' 66 with Pete Zarria) Shared under Creative Commons Attribution-No Derivative Works 2.0 Generic License Share Flickr image uploaded by Ed Yourdon Shared under Creative Commons Attribution-Share Alike 2.0 Generic License Listen Flickr image uploaded by andronicusmax Shared under Creative Commons Attribution 2.0 Generic License Change Flickr image uploaded byadam*b Shared under Creative Commons Attribution 2.0 Generic License
  • 18. • • – – – – • • – – – http://www.entrepreneurship.org/en/resource-center/customer-profile.aspx http://www.businessesgrow.com/2012/01/26/forget-demographics-its-all-about-the-socialgraphics/
  • 19. • • • • http://www.marketing-intelligence.co.uk/resources/competitor-analysis.htm
  • 20. • • • •
  • 21. • • • • • • • • http://www.entrepreneur.com/article/222779#
  • 22. http://www.slideshare.net/princessmisia/how-to-be-an-awesome-community-manager http://www.slideshare.net/hschulze/b2b-content-marketing-trends-2013
  • 23. Katie Paine, via “Secrets of Social Media Marketing” Chapter 15
  • 24. • • • • • • • • • • “Secrets of Social Media Marketing” Chapter 15
  • 25. Slide courtesy of KamiHuyse of Zoetica (@kamichat)
  • 26. http://www.slideshare.net/hschulze/b2b-content-marketing-trends-2013
  • 27. http://www.flickr.com/photos/jon_a_ross/3392389382/
  • 28. http://www.flickr.com/photos/lazzarello/4602738032/ • – – – – – •
  • 29. • •
  • 30. http://www.flickr.com/photos/squirmelia/5968201800/
  • 31. • • • • • * • • • * http://www.flickr.com/photos/jamarr/88716882/
  • 32. Social media practitioners fall victim to three key ailmen This is the second of them… • SHINY OBJECT SYNDROME
  • 33. • • • • • • • http://www.contentrulesbook.com/ I do some pretty egregious paraphrasing here – the book is better
  • 34. • – – • – – • – – – • – – – – http://www.mckinseyquarterly.com/Demystifying_social_media_2958
  • 35. http://www.forbes.com/sites/davidvinjamuri/2011/11/03/ethics-and-the-5-deadly-sins-of-social-media/
  • 36. • • • •
  • 37. http://socialfresh.com/facebook-edgerank-facts/