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My BU New Media Class (Part 2) #bunewmedia
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My BU New Media Class (Part 2) #bunewmedia

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  • Well, this is what you signed up for. I hope. If not, SOMEBODY’s in the wrong room, and, to be honest, I hope it’s you.

Transcript

  • 1. • – – – –
  • 2. ••••• Shared by Natalie Levine
  • 3. • I do some pretty egregious• paraphrasing here• – the book is better•••• http://www.contentrulesbook.com/
  • 4. Secrets Chapter 5
  • 5. Secrets Chapter 5
  • 6. ••
  • 7. –––– Content Rules Chapter 17
  • 8. ––––– Content Rules Chapter 17
  • 9. ––
  • 10. •••
  • 11. • – – –•••
  • 12. http://www.slideshare.net/hschulze/b2b-content-marketing-trends-2012
  • 13. http://www.slideshare.net/hschulze/b2b-content-marketing-trends-2012
  • 14. http://www.slideshare.net/hschulze/b2b-content-marketing-trends-2012
  • 15. http://www.slideshare.net/stevenvanbelleghem/a-six-step-content-marketing-model
  • 16. http://www.slideshare.net/stevenvanbelleghem/a-six-step-content-marketing-model
  • 17. http://www.slideshare.net/randfish/the-content-marketing-manifesto
  • 18. •• – – – –•• – – – http://www.entrepreneurship.org/en/resource-center/customer-profile.aspx http://www.businessesgrow.com/2012/01/26/forget-demographics-its-all-about-the-socialgraphics/
  • 19. •••• http://www.marketing-intelligence.co.uk/resources/competitor-analysis.htm
  • 20. ••••
  • 21. •••••••• http://www.entrepreneur.com/article/222779#
  • 22. http://www.slideshare.net/princessmisia/how-to-be-an-awesome-community-managerhttp://www.slideshare.net/hschulze/b2b-content-marketing-trends-2012
  • 23. ••
  • 24. •••• Content Rules Chapter 9
  • 25. http://www.slideshare.net/rhappe/community-management-fundamentals
  • 26. http://www.slideshare.net/rhappe/community-management-fundamentals
  • 27. http://www.slideshare.net/princessmisia/how-to-be-an-awesome-community-managerhttp://www.slideshare.net/rhappe/community-management-fundamentals
  • 28. http://www.slideshare.net/rhappe/community-management-fundamentals
  • 29. ••
  • 30. The four critical elements to finding and influencing your influencers
  • 31. •••••••••••
  • 32. •••••••••
  • 33. •••••••
  • 34. •••
  • 35. •• – – – – – –
  • 36. •• http://mentionmapp.com/#user-vanhoosear
  • 37. • • • •46
  • 38. ••• Content Rules Chapter 9
  • 39. • •• •• •• •• •• •• •• •• •• ••
  • 40. ••• – – – –•
  • 41. • – –
  • 42. • – • – • • •
  • 43.
  • 44. •••••
  • 45. • – –•
  • 46. • – – –• – – –• – –• –•
  • 47. ••••
  • 48. •••••
  • 49.
  • 50. ••••
  • 51. http://thenextweb.com/media/2011/10/01/the-art-of-the-pitch-inspiring-media-relations/ http://gawker.com/5949099/pr-dummies-how-not-to-pitchhttp://www.vocus.com/invocus/media-blog/pitching-journalists-via-social-media-yay-or-nay/
  • 52. •••
  • 53. •••••
  • 54. http://en.wikipedia.org/wiki/Inbound_marketing
  • 55. ••••
  • 56. ••• http://en.wikipedia.org/wiki/Search_engine_marketing
  • 57. http://www.toprankblog.com/2007/01/google-cartoon/
  • 58. ••••
  • 59. •• – – – – – http://www.directtrafficmedia.co.uk/blog/on-page-seo-vs.-off-page-optimisation
  • 60. •<HTML><HEAD><META NAME=“KEYWORDS” CONTENT=“keyword 1,keyword 2,etc”><META NAME=“DESCRIPTION” CONTENT=“Description of website for SEO”><TITLE>The descriptive name of the page goes here</TITLE></HEAD><BODY><H1>The largest header tag for really big type</H1><P>Body copy appears inside the P element. Click on image below.</P><A HREF=“http://hyperlink.com/”><IMG SRC=“pic.gif” ALT=“Desc”></A><H2>Slightly smaller header type</H2><P>Headers are really important for SEO.</P></BODY></HTML>
  • 61. •••••••••••• http://www.directtrafficmedia.co.uk/blog/on-page-seo-vs.-off-page-optimisation
  • 62. ••• http://www.infosecisland.com/blogview/21565-Nine-Tips-for-Social-Media-Crisis-Response.html
  • 63. http://www.infosecisland.com/blogview/21565-Nine-Tips-for-Social-Media-Crisis-Response.html
  • 64. •• http://www.infosecisland.com/blogview/21565-Nine-Tips-for-Social-Media-Crisis-Response.html
  • 65. http://allfacebook.com/9-secrets-to-successful-facebook-viral-marketing_b50545
  • 66. http://allfacebook.com/9-secrets-to-successful-facebook-viral-marketing_b50545
  • 67. •••••• New Rules Chapter 8
  • 68. Source: AssetMap Blog, “Why the interest graph will reshape social networks”
  • 69. • •http://www.flickr.com/photos/huzicha/3292538266/
  • 70. 1234 (Where we are today)5 (Social CRM)
  • 71. How can I innovate my products faster?Product How can I stay abreast of market research for R&D? How can I streamline my product development process? How can I improve brand visibility?Marketing How can I drive enhanced demand generation? How can I increase website traffic & ad revenue? How can I develop long-term relationships with customers? Sales How can I reduce my sales cycle? How can I accelerate new client acquisition &upsell opportunities? How can I reduce support costs?Services & How can I reduce response times in addressing client issues? Support How can I improve customer satisfaction & loyalty?
  • 72. Source: David Armano, Edelman 2011, edelmandigital.com
  • 73. Source: McKinsey & Company, “The rise of the networked enterprise, Web 2.0 finds its payday.”Survey of 4,394 executives. December 2010.
  • 74. •••••