60. •<HTML><HEAD><META NAME=“KEYWORDS” CONTENT=“keyword 1,keyword 2,etc”><META NAME=“DESCRIPTION” CONTENT=“Description of website for SEO”><TITLE>The descriptive name of the page goes here</TITLE></HEAD><BODY><H1>The largest header tag for really big type</H1><P>Body copy appears inside the P element. Click on image below.</P><A HREF=“http://hyperlink.com/”><IMG SRC=“pic.gif” ALT=“Desc”></A><H2>Slightly smaller header type</H2><P>Headers are really important for SEO.</P></BODY></HTML>
71. How can I innovate my products faster?Product How can I stay abreast of market research for R&D? How can I streamline my product development process? How can I improve brand visibility?Marketing How can I drive enhanced demand generation? How can I increase website traffic & ad revenue? How can I develop long-term relationships with customers? Sales How can I reduce my sales cycle? How can I accelerate new client acquisition &upsell opportunities? How can I reduce support costs?Services & How can I reduce response times in addressing client issues? Support How can I improve customer satisfaction & loyalty?
72. Source: David Armano, Edelman 2011, edelmandigital.com
73. Source: McKinsey & Company, “The rise of the networked enterprise, Web 2.0 finds its payday.”Survey of 4,394 executives. December 2010.