My BU New Media Class (Part 2) #bunewmedia

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  • Well, this is what you signed up for. I hope. If not, SOMEBODY’s in the wrong room, and, to be honest, I hope it’s you.
  • My BU New Media Class (Part 2) #bunewmedia

    1. 1. • – – – –
    2. 2. ••••• Shared by Natalie Levine
    3. 3. • I do some pretty egregious• paraphrasing here• – the book is better•••• http://www.contentrulesbook.com/
    4. 4. Secrets Chapter 5
    5. 5. Secrets Chapter 5
    6. 6. ••
    7. 7. –––– Content Rules Chapter 17
    8. 8. ––––– Content Rules Chapter 17
    9. 9. ––
    10. 10. •••
    11. 11. • – – –•••
    12. 12. http://www.slideshare.net/hschulze/b2b-content-marketing-trends-2012
    13. 13. http://www.slideshare.net/hschulze/b2b-content-marketing-trends-2012
    14. 14. http://www.slideshare.net/hschulze/b2b-content-marketing-trends-2012
    15. 15. http://www.slideshare.net/stevenvanbelleghem/a-six-step-content-marketing-model
    16. 16. http://www.slideshare.net/stevenvanbelleghem/a-six-step-content-marketing-model
    17. 17. http://www.slideshare.net/randfish/the-content-marketing-manifesto
    18. 18. •• – – – –•• – – – http://www.entrepreneurship.org/en/resource-center/customer-profile.aspx http://www.businessesgrow.com/2012/01/26/forget-demographics-its-all-about-the-socialgraphics/
    19. 19. •••• http://www.marketing-intelligence.co.uk/resources/competitor-analysis.htm
    20. 20. ••••
    21. 21. •••••••• http://www.entrepreneur.com/article/222779#
    22. 22. http://www.slideshare.net/princessmisia/how-to-be-an-awesome-community-managerhttp://www.slideshare.net/hschulze/b2b-content-marketing-trends-2012
    23. 23. ••
    24. 24. •••• Content Rules Chapter 9
    25. 25. http://www.slideshare.net/rhappe/community-management-fundamentals
    26. 26. http://www.slideshare.net/rhappe/community-management-fundamentals
    27. 27. http://www.slideshare.net/princessmisia/how-to-be-an-awesome-community-managerhttp://www.slideshare.net/rhappe/community-management-fundamentals
    28. 28. http://www.slideshare.net/rhappe/community-management-fundamentals
    29. 29. ••
    30. 30. The four critical elements to finding and influencing your influencers
    31. 31. •••••••••••
    32. 32. •••••••••
    33. 33. •••••••
    34. 34. •••
    35. 35. •• – – – – – –
    36. 36. •• http://mentionmapp.com/#user-vanhoosear
    37. 37. • • • •46
    38. 38. ••• Content Rules Chapter 9
    39. 39. • •• •• •• •• •• •• •• •• •• ••
    40. 40. ••• – – – –•
    41. 41. • – –
    42. 42. • – • – • • •
    43. 43.
    44. 44. •••••
    45. 45. • – –•
    46. 46. • – – –• – – –• – –• –•
    47. 47. ••••
    48. 48. •••••
    49. 49.
    50. 50. ••••
    51. 51. http://thenextweb.com/media/2011/10/01/the-art-of-the-pitch-inspiring-media-relations/ http://gawker.com/5949099/pr-dummies-how-not-to-pitchhttp://www.vocus.com/invocus/media-blog/pitching-journalists-via-social-media-yay-or-nay/
    52. 52. •••
    53. 53. •••••
    54. 54. http://en.wikipedia.org/wiki/Inbound_marketing
    55. 55. ••••
    56. 56. ••• http://en.wikipedia.org/wiki/Search_engine_marketing
    57. 57. http://www.toprankblog.com/2007/01/google-cartoon/
    58. 58. ••••
    59. 59. •• – – – – – http://www.directtrafficmedia.co.uk/blog/on-page-seo-vs.-off-page-optimisation
    60. 60. •<HTML><HEAD><META NAME=“KEYWORDS” CONTENT=“keyword 1,keyword 2,etc”><META NAME=“DESCRIPTION” CONTENT=“Description of website for SEO”><TITLE>The descriptive name of the page goes here</TITLE></HEAD><BODY><H1>The largest header tag for really big type</H1><P>Body copy appears inside the P element. Click on image below.</P><A HREF=“http://hyperlink.com/”><IMG SRC=“pic.gif” ALT=“Desc”></A><H2>Slightly smaller header type</H2><P>Headers are really important for SEO.</P></BODY></HTML>
    61. 61. •••••••••••• http://www.directtrafficmedia.co.uk/blog/on-page-seo-vs.-off-page-optimisation
    62. 62. ••• http://www.infosecisland.com/blogview/21565-Nine-Tips-for-Social-Media-Crisis-Response.html
    63. 63. http://www.infosecisland.com/blogview/21565-Nine-Tips-for-Social-Media-Crisis-Response.html
    64. 64. •• http://www.infosecisland.com/blogview/21565-Nine-Tips-for-Social-Media-Crisis-Response.html
    65. 65. http://allfacebook.com/9-secrets-to-successful-facebook-viral-marketing_b50545
    66. 66. http://allfacebook.com/9-secrets-to-successful-facebook-viral-marketing_b50545
    67. 67. •••••• New Rules Chapter 8
    68. 68. Source: AssetMap Blog, “Why the interest graph will reshape social networks”
    69. 69. • •http://www.flickr.com/photos/huzicha/3292538266/
    70. 70. 1234 (Where we are today)5 (Social CRM)
    71. 71. How can I innovate my products faster?Product How can I stay abreast of market research for R&D? How can I streamline my product development process? How can I improve brand visibility?Marketing How can I drive enhanced demand generation? How can I increase website traffic & ad revenue? How can I develop long-term relationships with customers? Sales How can I reduce my sales cycle? How can I accelerate new client acquisition &upsell opportunities? How can I reduce support costs?Services & How can I reduce response times in addressing client issues? Support How can I improve customer satisfaction & loyalty?
    72. 72. Source: David Armano, Edelman 2011, edelmandigital.com
    73. 73. Source: McKinsey & Company, “The rise of the networked enterprise, Web 2.0 finds its payday.”Survey of 4,394 executives. December 2010.
    74. 74. •••••
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