Change
Flickr image uploaded byadam*b
Shared under Creative Commons
Attribution 2.0 Generic
License

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If you build it…

http://www.flickr.com/photos/22711505@N05/5766880112/
Will they come?

http://www.flickr.com/photos/jewe/2905913332/
“Inbound Marketing” focuses on using multimedia
content to create awareness, drive
traffic and close sales.
It works.
But…...
… Only If You Can Be Found

It’s a search game.
And a social game. The two are blurring and merging.
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Inspired by Jeremiah Owyang, via
“Secrets of Social Media Marketing” Chapter 15
Slide courtesy of KamiHuyse of Zoetica (@kamichat)
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“Secrets of Social Media Marketing” Chapter 15
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http://en.wikipedia.org/wiki/Conversion_rate
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“Ultimately social media is not about the
tools, technology and whiz-bang things. It’s about
culture and culture change.”
...
Web Strategies to Boost Donor and Volunteer Engagement Using Google Analytics
Web Strategies to Boost Donor and Volunteer Engagement Using Google Analytics
Web Strategies to Boost Donor and Volunteer Engagement Using Google Analytics
Web Strategies to Boost Donor and Volunteer Engagement Using Google Analytics
Web Strategies to Boost Donor and Volunteer Engagement Using Google Analytics
Web Strategies to Boost Donor and Volunteer Engagement Using Google Analytics
Web Strategies to Boost Donor and Volunteer Engagement Using Google Analytics
Web Strategies to Boost Donor and Volunteer Engagement Using Google Analytics
Web Strategies to Boost Donor and Volunteer Engagement Using Google Analytics
Web Strategies to Boost Donor and Volunteer Engagement Using Google Analytics
Web Strategies to Boost Donor and Volunteer Engagement Using Google Analytics
Web Strategies to Boost Donor and Volunteer Engagement Using Google Analytics
Web Strategies to Boost Donor and Volunteer Engagement Using Google Analytics
Web Strategies to Boost Donor and Volunteer Engagement Using Google Analytics
Web Strategies to Boost Donor and Volunteer Engagement Using Google Analytics
Web Strategies to Boost Donor and Volunteer Engagement Using Google Analytics
Web Strategies to Boost Donor and Volunteer Engagement Using Google Analytics
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Web Strategies to Boost Donor and Volunteer Engagement Using Google Analytics

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Some tips, and a little Google Analytics training to know what’s working and what isn’t.

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  • Well, this is what you signed up for. I hope. If not, SOMEBODY’s in the wrong room, and, to be honest, I hope it’s you.
  • Not sure what that makes you…
  • It starts with SMART Objectiveshttp://overtonecomm.blogspot.com/2010/10/commonsense-social-media-measurement.htmlIn order to get results from your marketing and public relations programs, you have to have a clear vision of what you want to achieve. We call these SMART Objectives. They are:Specific: not vagueMeasurable: have numbers attached to themAttainable: Are not too easy, or too hard to achieveResults-Oriented: they are tied to business goalsTime Bound: They have a time frame by which they can be accomplishedAnother way to think of this, is by asking yourself:How many/much of X results to I hope to achieve by X date? How many, by when?Let’s look at an example of a SMART Objective…
  • Web Strategies to Boost Donor and Volunteer Engagement Using Google Analytics

    1. 1. Change Flickr image uploaded byadam*b Shared under Creative Commons Attribution 2.0 Generic License 3
    2. 2. If you build it… http://www.flickr.com/photos/22711505@N05/5766880112/
    3. 3. Will they come? http://www.flickr.com/photos/jewe/2905913332/
    4. 4. “Inbound Marketing” focuses on using multimedia content to create awareness, drive traffic and close sales. It works. But… http://www.flickr.com/photos/jameskm03/5990507429/
    5. 5. … Only If You Can Be Found It’s a search game. And a social game. The two are blurring and merging.
    6. 6. • • • • • •
    7. 7. • • • •
    8. 8. • • • • • • Inspired by Jeremiah Owyang, via “Secrets of Social Media Marketing” Chapter 15
    9. 9. Slide courtesy of KamiHuyse of Zoetica (@kamichat)
    10. 10. • • • • • • • • • • “Secrets of Social Media Marketing” Chapter 15
    11. 11. • • – – – – – – – – – – http://en.wikipedia.org/wiki/Conversion_rate
    12. 12. • – – –
    13. 13. • • • – – –
    14. 14. – –
    15. 15. “Ultimately social media is not about the tools, technology and whiz-bang things. It’s about culture and culture change.” - @ScottMonty
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