Web Strategies to Boost Donor and Volunteer Engagement Using Google Analytics

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Some tips, and a little Google Analytics training to know what’s working and what isn’t.

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  • Well, this is what you signed up for. I hope. If not, SOMEBODY’s in the wrong room, and, to be honest, I hope it’s you.
  • Not sure what that makes you…
  • It starts with SMART Objectiveshttp://overtonecomm.blogspot.com/2010/10/commonsense-social-media-measurement.htmlIn order to get results from your marketing and public relations programs, you have to have a clear vision of what you want to achieve. We call these SMART Objectives. They are:Specific: not vagueMeasurable: have numbers attached to themAttainable: Are not too easy, or too hard to achieveResults-Oriented: they are tied to business goalsTime Bound: They have a time frame by which they can be accomplishedAnother way to think of this, is by asking yourself:How many/much of X results to I hope to achieve by X date? How many, by when?Let’s look at an example of a SMART Objective…
  • Web Strategies to Boost Donor and Volunteer Engagement Using Google Analytics

    1. 1. Change Flickr image uploaded byadam*b Shared under Creative Commons Attribution 2.0 Generic License 3
    2. 2. If you build it… http://www.flickr.com/photos/22711505@N05/5766880112/
    3. 3. Will they come? http://www.flickr.com/photos/jewe/2905913332/
    4. 4. “Inbound Marketing” focuses on using multimedia content to create awareness, drive traffic and close sales. It works. But… http://www.flickr.com/photos/jameskm03/5990507429/
    5. 5. … Only If You Can Be Found It’s a search game. And a social game. The two are blurring and merging.
    6. 6. • • • • • •
    7. 7. • • • •
    8. 8. • • • • • • Inspired by Jeremiah Owyang, via “Secrets of Social Media Marketing” Chapter 15
    9. 9. Slide courtesy of KamiHuyse of Zoetica (@kamichat)
    10. 10. • • • • • • • • • • “Secrets of Social Media Marketing” Chapter 15
    11. 11. • • – – – – – – – – – – http://en.wikipedia.org/wiki/Conversion_rate
    12. 12. • – – –
    13. 13. • • • – – –
    14. 14. – –
    15. 15. “Ultimately social media is not about the tools, technology and whiz-bang things. It’s about culture and culture change.” - @ScottMonty

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