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Its Time for Social Media



Todd's Presentation to the Association of College Unions International

Todd's Presentation to the Association of College Unions International



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    Its Time for Social Media Its Time for Social Media Presentation Transcript

    • It's Timeto Optimize Your Social Media Strategy for Your Community…
      Todd Van Hoosear
      Principal, Fresh Ground Communications
      @vanhoosear #acuir1
    • It's Timeto Shorten MyPresentation Titles…
      Todd Van Hoosear
      Principal, Fresh Ground Communications
      @vanhoosear #acuir1
    • It's Time!
      That’s Better!
      Todd Van Hoosear
      Principal, Fresh Ground Communications
      @vanhoosear #acuir1
    • It's Timeto WAKE UP!
      Good Morning!
    • It's Timeto LISTEN!
      I need to ask some questions
      You should too
    • It's Timeto WATCH!
    • It's Timefor some CONTEXT!
      Who is this guy?
      Why should you pay attention to him?
      PR Professional with 16 years experience
      Social media early adopter
      Nerd who takes offense to being called a geek
    • It's Timeto Take Social Media SERIOUSLY!
    • Guess where this was organized?
    • Here… And on Twitter… And SMS…
    • Yes, It's Timeto Take Social Media SERIOUSLY!
      Not so seriously that you’re afraid of it…
      But seriously enough that you change more than just how you market
    • Three Questionsand an INTERJECTION!
    • What?
    • What: Kinds of Social Media
      Blogs and splogs
      Photo, video and audio-sharing sites
      Podcasts and videocasts
      News and RSS feeds
      Mashups and widgets
      Social networks
      Blog, video and audio commenting
      Google Docs
      Event management platforms
      RSS readers
      Social bookmarking
      Social tagging and folksonomies
      Live journals
      Mobile location-based services
      Search engine optimization
      Press release optimization
      News room optimization
    • What: The Ultimate Disruptive Technology
      Blogs are changing how media companies do business, and some of them are going out of business
      Podcasts and online video are disrupting traditional advertising models
      Social media news releases and news rooms are changing how press releases are distributed
      Social networks are connecting customers with companies, and empowering those customers
      Wikis are taking collaboration to the next level
      Blogs and microblogs are creating new opportunities to join the conversation
    • What? The Social Media Effect
      The “Command and Control” PR model is dead
      Honesty and transparency are key
      Timing is nothing, announcement-wise
      Event communities form way before events start
      Criticism is good, failure is acceptable
      Everyone’s a channel, and everyone is a critic
      Measurement is becoming easier
      The “Berlin wall” of information is falling
      Big brands are devolving, personal brands are evolving
      Everything is a commodity, except attention and trust
    • Why?
      Social media is a force that cannot be ignored
      Thanks to iCrossing for this quote
    • Why?
      Source: NASPA 2008 Profile of the American College Student
    • Why?
    • Why?
    • Why?
      Because the Rules Have CHANGED!
    • The New Rules of Marketing & PR
    • The New Rules of Marketing & PR
    • The New Rules of Marketing & PR
    • The New Rules of Marketing & PR
    • The New Rules of Marketing & PR
    • The New Rules of Marketing & PR
    • The New Rules of Marketing & PR
    • The New Rules of Marketing & PR
    • The New Rules of Marketing & PR
    • How: The New Reality of Marketing…
      (Nearly) everything’s real-time
      (Nearly) everything’s online
      (Nearly) everyone’s a marketer
      (Nearly) everything’s outsourced
      (Nearly) everyone’s a freelancer
      (Nearly) everything’s measurable
      (Nearly) everything’s cheap or free
    • How: The Social Media Success Cycle
    • How: The Three Cs
    • How: Delegation of Responsibility
    • But: 10 Objections to Social Media
      I suffer from information overload already.
      So much of what's discussed online is meaningless. These forms of communication are shallow and make us dumber. We have real work to do!
      I don't have the time to contribute and moderate, it looks like it takes a lot of time and energy.
      Our customers don't use this stuff, the learning curve limits its usefulness to geeks.
      Communicators [bloggers, tweeters] are so fickle, better to stay unengaged than risk random brand damage. We don't want hostile comments left about us on any forum we've legitimized.
      Source: Marshall Kirkpatrick’s “ReadWriteWeb”
    • But: 10 Objections to Social Media
      Traditional media and audiences are still bigger, we'll do new stuff when they do.
      Upper management won't support it/dedicate resources for it.
      These startups can't offer meaningful security, they may not even be around in a year - I'll wait until Google or our enterprise software vendor starts offering this kind of functionality.
      There are so many tools that are similar, I can't tell where to invest my time so I don't use any of it at all.
      That stuff's fine for sexy brands, but we sell [insert boring B2B brand] and are known for stability more than chasing the flavor-of-the-month. We're doing just fine with the tools we've got, thanks.
      Source: Marshall Kirkpatrick’s “ReadWriteWeb”
    • A Few Things
      You Can Do to Get Started…
    • Add an RSS feed
    • Get your news “Dugg” to spread the word
      Enable social bookmarking
    • +
      More relevant, findable, engaging news releases
      Spruce up your news releases
    • Create and Cultivate a Network
      Spread the Word
      Get Instant Feedback
      Start microblogging
    • Brand Yourself and Converse with Peers/Customers
      Start a blog
    • Create Content
      Place Your Clients in Front of a New Audience
      Start a podcast or vlog
    • Share your photos…
    • MSM and New Media Feed Each Other
      Create new, share old videos
    • Change how you manage events
    • Thank You!
      Todd Van Hoosear
      @vanhoosear #acuir1