"Communicating Better with Your Members Using Social Media" US Youth Soccer Presentation

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  • Well, this is what you signed up for. I hope. If not, SOMEBODY’s in the wrong room, and, to be honest, I hope it’s you.
  • Well, this is what you signed up for. I hope. If not, SOMEBODY’s in the wrong room, and, to be honest, I hope it’s you.
  • "Communicating Better with Your Members Using Social Media" US Youth Soccer Presentation

    1. 1. tell stories ask questions QuestionsMr. Steve Reads Flickr image uploaded by OberazziFlickr image uploaded by ManchesterLibrary Shared under Creative CommonsShared under Creative Commons Attribution-NonCommercial-Share Alike 2.0 GenericAttribution-Share Alike 2.0 Generic License License
    2. 2. Who is this guy?Why should I care what he says?
    3. 3. Northville “United” 1980 (Michigan)
    4. 4. http://www.flickr.com/photos/gemengdbedrijf/152416727/
    5. 5. …that you didn’t have before?http://www.flickr.com/photos/bwjones/4227870410/ http://www.flickr.com/photos/27132029@N06/3480496238/ http://www.flickr.com/photos/reid-bee/6823026541/
    6. 6. The biggest risk? ROI.http://www.flickr.com/photos/christian_johannesen/373288055 http://www.flickr.com/photos/4yas/3773768531 http://www.flickr.com/photos/soumit/77705063/
    7. 7. You can measure everything…Flickr photo used with permission under Creative Commons license: http://www.flickr.com/photos/sterlic/4299633060/
    8. 8. You can measure everything…Flickr photo used with permission under Creative Commons license: http://www.flickr.com/photos/sterlic/4299633060/
    9. 9. How do we get started? http://www.flickr.com/photos/npobre/2601582256/
    10. 10. Many of you are already well on your way http://www.flickr.com/photos/thegaffneys/396745383
    11. 11. But how do we know forsure?
    12. 12. http://www.flickr.com/photos/tunruh/233316674/
    13. 13. http://www.flickr.com/photos/chokola/1229450683/
    14. 14. Community Content Conversation Conversion Successful social media programs involve all four of theseThe Crowd Kiss Old Newspaper Conversation, NYC, 1970 Pele SorgFlickr image uploaded by hipposrunsuperfast.com Flickr image uploaded by ShironenoEuro[busy] Flickr image uploaded by eye2eye Flickr image uploaded by CJ SorgShared under Creative Commons Shared under Creative Commons Shared under Creative Commons Shared under Creative CommonsAttribution 2.0 Generic Attribution 2.0 Generic Attribution-NoDerivs2.0 Generic Attribution-ShareAlike2.0 GenericLicense License License License
    15. 15. (notice I didn’t say “audience”)••••••• http://www.flickr.com/photos/niallkennedy/40727794/
    16. 16. •••••• Old Newspaper Flickr image uploaded by ShironenoEuro[busy] Shared under Creative Commons Attribution 2.0 Generic License
    17. 17. • • • • • •(did I mention schedulechanges?) Conversation, NYC, 1970 Flickr image uploaded by eye2eye Shared under Creative Commons Attribution-NoDerivs2.0 Generic License
    18. 18. What are your desired outcomes? • • • • ?? Pele Sorg Flickr image uploaded by CJ Sorg Shared under Creative Commons Attribution-ShareAlike2.0 Generic License
    19. 19. If you build it…and promote the HELL out of it…and KEEP promoting the hell out ofit…they might come…Once or twice…
    20. 20. (hope I don’t getin trouble, or get someone introuble, with this example…)
    21. 21. Here’s another way to categorize all of the tools that are available to you• •• •• ••
    22. 22. Despite all this talk about social media, themost effective tool for reaching, engagingand motivating your community is stillEMAIL.! @And let’s face it, the phone (not texting, butdialing) is still the least commondenominator.
    23. 23. THANK YOU.!

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