Effective link building justin briggs- mozinar

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  • 1. Effective Link Building
    Starting at 10:30am PDT
    Chat with follow webinar attendees:
    http://bit.ly/seomozchat
    Ask questions using the Questions functionality to the right.
    Technical problems or feedback on the webinar:
    Please email team@seomoz.org
  • 2. Effective Link Building
    Justin Briggs, SEO Consultant, Distilled
    @JustinRBriggs
    June 2011; PRO Webinar
  • 3. See all videos: http://www.distilled.net/store/boston2011/
    Chat: http://bit.ly/seomozchat
    Twitter: #mozinar
    Questions? Use GoToWebinar panel
  • 4. Sociable Geek
    Internet Culture
    Sales Experience
    Creativity
    Ingenuity
    Analytical Skills
    Technical Skills
    Hustle
    What Makes An Effective Link Builder
    See full post: http://www.seomoz.org/blog/what-makes-an-effective-link-builder
    Chat: http://bit.ly/seomozchat
    Twitter: #mozinar
    Questions? Use GoToWebinar panel
  • 5. Stop getting links,
    and start earning them?
    meh.
  • 6. A link builder can dominate large brands by simply outworking them.
  • 7. How do I compete?
    Competition
    National brands
    Large marketing budgets
    Free resources
    Thousands of linking domains
    Things may come to those who wait, but only the things left by those who hustle.
    - Abraham Lincoln
    Chat: http://bit.ly/seomozchat
    Twitter: #mozinar
    Questions? Use GoToWebinar panel
    Client
    Unknown brand
    One in-house marketer
    Ecommerce, no content
    < 100 linking domains
    No blog
    No social media
  • 8. Systematic Hustle
  • 9. What do you need?
    What might be done?
    #3 Brainstorm
    Approaches
    #2 Competitive Analysis
    In Theory
    #1 Backlink & Competitive Research
    #4 Actionable Ideas
    Real World
    http://www.seomoz.org/blog/guide-to-competitive-backlink-analysis
    Chat: http://bit.ly/seomozchat
    Twitter: #mozinar
    Questions? Use GoToWebinar panel
  • 10. Hustle For Links
  • 11. Do what it takes
    Chat: http://bit.ly/seomozchat
    Twitter: #mozinar
    Questions? Use GoToWebinar panel
  • 12. 6 Months before, I told a coworker:
    “I’m getting links on these pages”
  • 13. Site wasn’t “good enough”
    Spent six months building out blog, content, and social media.
  • 14. Figure out what they link to.
    Now BUILD IT!
    Nice, email.
    Chat: http://bit.ly/seomozchat
    Twitter: #mozinar
    Questions? Use GoToWebinar panel
  • 15. Does this work?
    PA 48, DA 80
    PA 48, DA 62
    Chat: http://bit.ly/seomozchat
    Twitter: #mozinar
    Questions? Use GoToWebinar panel
  • 16. Get your content out
    StumbleUpon posted content to their Facebook and Twitter
    http://www.stumbleupon.com/ads/
    Chat: http://bit.ly/seomozchat
    Twitter: #mozinar
    Questions? Use GoToWebinar panel
  • 17. Throwing mud at a wall is NOT a link building strategy.
  • 18. You need stellar, targeted content.
  • 19. But sometimes content fails.
    And it’s embarrassing.
  • 20. Even if you failed,
    you still need links.
  • 21. So JFDI.
  • 22. Recover Failed Infographic
    http://www.seomoz.org/blog/how-to-build-links-with-infographics
    Chat: http://bit.ly/seomozchat
    Twitter: #mozinar
    Questions? Use GoToWebinar panel
    Skip the social, do manual outreach.
    Incentivize the embed.
    Guest post:
    The embed is the post.
    Chop up the image and repurpose.
    Additional research and write great post.
  • 23. Creative Contact Mining
    Just a Stanford blog with guest posts…
    There is no contact information.
    Fail.
    Chat: http://bit.ly/seomozchat
    Twitter: #mozinar
    Questions? Use GoToWebinar panel
  • 24. Take the time to find the email
    This will give you their email.
    Chat: http://bit.ly/seomozchat
    Twitter: #mozinar
    Questions? Use GoToWebinar panel
  • 25. The first infographic I created was picked up by a BIG site, but they messed it up.
  • 26. I hunted for nearly two hours to find their personal email address.
    “You can’t outsource giving a shit.”
    - Tom Critchlow
  • 27. They’re now the first person I email when I’m promoting content.
  • 28. They get me a lot of links.
  • 29. Link Giver Psychology
  • 30. By initiating a low risk relationship, you increase the success of your link request.
  • 31. Incremental Commitment
  • 32. Blogging Contest
    Chat: http://bit.ly/seomozchat
    Twitter: #mozinar
    Questions? Use GoToWebinar panel
    Make easy to enter (no link requirement).
    Gave them email address.
    They emailed in their post.
    Reply with link request.
  • 33. Getting the Link
    85% placed the link!
    Hi <Their Name>
    Thanks for your entry. I will pass it on to the judges.
    Would you mind please placing the following code at the top or bottom of the post to let people know it’s an entry in the contest?
    This post is an entry for the <a href="http://site.com/contest">{Name of the Blog Contest}</a> being hosted by <a href="http://site.com">Brand</a>.
    Thanks!
    <Your Name>
    I tested multiple templates. This one won.
    Chat: http://bit.ly/seomozchat
    Twitter: #mozinar
    Questions? Use GoToWebinar panel
  • 34. Be Creative
    Yes, seriously.
    I got a link like this.
    Chat: http://bit.ly/seomozchat
    Twitter: #mozinar
    Questions? Use GoToWebinar panel
  • 35. So do you think <removed> would help you survive against zombies? Even if not, I think it'd be epic to bust out in Spanish like Stewie on Family Guy while blowing the head off a zombie with a shotgun.
    I saw on your Twitter that you like <removed>. If you'd be up for checking out our <removed> and reviewing how they can help you survive a zombie apocalypse, I'd love to send one out to you for free. You can pick from <removed>, but I'll leave that up to you.
    An no, there is no special catch. I just think your blog is funny, and I can send out <removed> for review. And, well, I love zombies. :)
    Let me know what you think about the review / post idea.
    Thanks!
    Justin
    Chat: http://bit.ly/seomozchat
    Twitter: #mozinar
    Questions? Use GoToWebinar panel
  • 36. Best Alternative to a
    Negotiated Agreement
  • 37. No
    Can I have link?
    Yes
    Can I overcome reasons?
    Win!
    Yes
    No
    What else can I get?
    That’ll do.
    Chat: http://bit.ly/seomozchat
    Twitter: #mozinar
    Questions? Use GoToWebinar panel
  • 38. Improve Effectiveness
  • 39. Increase Link Valuation
    Traditional Link Valuation
    • Anchor text
    • 40. Number of outbound links
    • 41. Position on page
    • 42. TrustRank / PageRank
    • 43. Domain level metrics
    Relative Link Valuation
    • Compare to profile
    • 44. Compare to previous links
    • 45. Value based off profile naturalness
    • 46. Brand boosts link value
    Chat: http://bit.ly/seomozchat
    Twitter: #mozinar
    Questions? Use GoToWebinar panel
  • 47. Lower quality, aggressively anchored links had value boosted by high value branded campaign.
  • 48. Surprising Growth
    Rank
    Time
    Chat: http://bit.ly/seomozchat
    Twitter: #mozinar
    Questions? Use GoToWebinar panel
  • 49. Use branded high value links to increase value of high leverage, lower value link building tactics.
  • 50. Directories? Yes, still
    “You can’t outsource giving a shit.”
    - Tom Critchlow
    Protip: Consider this relative to my last tip.
    Chat: http://bit.ly/seomozchat
    Twitter: #mozinar
    Questions? Use GoToWebinar panel
    Check homepage cache date, eliminate stale sites.
    Check indexation of linked from page.
    Avoid high difference between mR and PR.
    Check listing order (newest, alphabetical, PR)
    Take the time to submit it right.
  • 51. Ingenuity
  • 52. Improve Prospecting with GCSE
    http://www.seomoz.org/blog/replace-yahoo-linkdomain-with-google-custom-search-engine
    Chat: http://bit.ly/seomozchat
    Twitter: #mozinar
    Questions? Use GoToWebinar panel
  • 53. Scale Prospecting with Scrapers
    http://www.distilled.net/blog/seo/building-your-own-scraper-for-link-analysis/
    Chat: http://bit.ly/seomozchat
    Twitter: #mozinar
    Questions? Use GoToWebinar panel
  • 54. Chat: http://bit.ly/seomozchat
    Twitter: #mozinar
    Questions? Use GoToWebinar panel
  • 55. Quickly Identifying Site Type
    http://www.distilled.net/excel-for-seo/
    Chat: http://bit.ly/seomozchat
    Twitter: #mozinar
    Questions? Use GoToWebinar panel
  • 56. Some of these aren’t very active today.
    Chat: http://bit.ly/seomozchat
    Twitter: #mozinar
    Questions? Use GoToWebinar panel
  • 57. Find Fresh Linkers
    Doesn’t give date search like normal.
    Chat: http://bit.ly/seomozchat
    Twitter: #mozinar
    Questions? Use GoToWebinar panel
  • 58. Put date parameter from regular search in linkfromdomain URL
    http://www.distilled.net/blog/seo/finding-fresh-linkers-quick-linkfromdomain-hack/
    Chat: http://bit.ly/seomozchat
    Twitter: #mozinar
    Questions? Use GoToWebinar panel
  • 59. http://www.distilled.net/blog/seo/how-to-build-agile-seo-tools-using-google-docs/
    Chat: http://bit.ly/seomozchat
    Twitter: #mozinar
    Questions? Use GoToWebinar panel
  • 60. Scale Outreach
    http://toutapp.com
    Chat: http://bit.ly/seomozchat
    Twitter: #mozinar
    Questions? Use GoToWebinar panel
  • 61. Chat: http://bit.ly/seomozchat
    Twitter: #mozinar
    Questions? Use GoToWebinar panel
  • 62. Chat: http://bit.ly/seomozchat
    Twitter: #mozinar
    Questions? Use GoToWebinar panel
  • 63. Q+A
    Justin Briggs, SEO Consultant, Distilled
    • Twitter: @JustinRBriggs
    • 64. Blog: www.distilled.net
    • 65. Email: justin.briggs@distilled.net
    Don’t miss MozCon, July 27-29, 2011
    http://www.seomoz.org/mozcon