Allison Miller      Salisbury Business & Export Centre                 22 May 2012vanguardvisionsconsulting.com.au
What is ‘social media’and how are you using it?
Is social media a fad?   http://www.youtube.com/watch?v=0eUeL3n7fDs
How do you navigate thesocial media avalanche?
What should we look at first?           Facebook?            Twitter?           LinkedIn?           YouTube?           Blo...
Facebookfacebook.com
Twittertwitter.com
LinkedInlinkedin.com
YouTube Facebookyoutube.com
http://www.youtube.com/watch?v=5YGc4zOqozo
http://www.youtube.com/watch?v=bot4DrSiQQE
BloggingImage: Blogging For Dummieshttp://www.flickr.com/photos/19348052@N00/251789400
wordpress.com   blogger.com
Othersslideshare.net      flickr.com
What are people saying about your           business?Who’s interacting with you online? When should you be concerned?
google.com/alerts
google.com/analytics
What should you do?        Up/Cross - Sell        Special Offer        Case Manage
What are theimplications?
Resourcing?      Security?      Privacy?Social Media Policy?         IP?Digital sovereignty?       Others
Is it all worth it?
VolumeImages from TweetReach Blog – 2 April 2012http://blog.tweetreach.com/2012/04/5-essential-easy-social-media-metrics-y...
ReachImages from TweetReach Blog – 2 April 2012http://blog.tweetreach.com/2012/04/5-essential-easy-social-media-metrics-yo...
EngagementImages from TweetReach Blog – 2 April 2012http://blog.tweetreach.com/2012/04/5-essential-easy-social-media-metri...
InfluenceImages from TweetReach Blog – 2 April 2012http://blog.tweetreach.com/2012/04/5-essential-easy-social-media-metric...
Share of VoiceImages from TweetReach Blog – 2 April 2012http://blog.tweetreach.com/2012/04/5-essential-easy-social-media-m...
What are you going to do about getting started?
How do you manage it        all?
hootsuite.com   tweetdeck.com
Allison Miller                                   0400 732 270                     allison@vanguardvisions.com.au          ...
Social media strategy for business presentation 220512
Social media strategy for business presentation 220512
Social media strategy for business presentation 220512
Social media strategy for business presentation 220512
Social media strategy for business presentation 220512
Social media strategy for business presentation 220512
Social media strategy for business presentation 220512
Social media strategy for business presentation 220512
Social media strategy for business presentation 220512
Social media strategy for business presentation 220512
Social media strategy for business presentation 220512
Social media strategy for business presentation 220512
Social media strategy for business presentation 220512
Social media strategy for business presentation 220512
Social media strategy for business presentation 220512
Social media strategy for business presentation 220512
Social media strategy for business presentation 220512
Social media strategy for business presentation 220512
Social media strategy for business presentation 220512
Social media strategy for business presentation 220512
Social media strategy for business presentation 220512
Social media strategy for business presentation 220512
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Social media strategy for business presentation 220512

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Facebook! LinkedIn! Twitter! YouTube! … What’s all the fuss about?
These highly interactive online social media spaces offer your business great ways of communicating and listening to your existing customers and widening your market share. They also offer the opportunity to attract and retain valuable staff through brand recognition. However, you need to understand the pros/cons of social media, as well as, plan and resource your approach to social media effectively.
This presentation covers:
• Social Media - a new communications and marketing opportunities for your business
• What social media tool is good for what?
• Considerations and implications of implementing social media for business
• Developing a social media strategy to suit your business needs

Published in: Business, Technology
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  • Size of the conversation – number of people talking about your brand – Facebook Insights
  • Spread of your content – measures the size of your potential audienceUse your ‘reach’ as your denominator
  • How are people engaging in conversation about your brandWhat are you doing to spread your content and engage your audience?“Shared, Replied to, Retweets, Comments, Likes,”What is important to your brand right now?Pay attention to what messages are getting the most attention – build on themRTs / Reach = % engagement
  • Encouraging people to actually do something – comment, share, buy, participateKinetic influence - who is participating and what is their influence?Brand Advocacy (Think Apple, Harley Davidson)
  • Compare how your business’s conversations compare against other businessesLearn from your competitors’ successes
  • Social media strategy for business presentation 220512

    1. 1. Allison Miller Salisbury Business & Export Centre 22 May 2012vanguardvisionsconsulting.com.au
    2. 2. What is ‘social media’and how are you using it?
    3. 3. Is social media a fad? http://www.youtube.com/watch?v=0eUeL3n7fDs
    4. 4. How do you navigate thesocial media avalanche?
    5. 5. What should we look at first? Facebook? Twitter? LinkedIn? YouTube? Blogging?Others – SlideShare? Flickr? etc
    6. 6. Facebookfacebook.com
    7. 7. Twittertwitter.com
    8. 8. LinkedInlinkedin.com
    9. 9. YouTube Facebookyoutube.com
    10. 10. http://www.youtube.com/watch?v=5YGc4zOqozo
    11. 11. http://www.youtube.com/watch?v=bot4DrSiQQE
    12. 12. BloggingImage: Blogging For Dummieshttp://www.flickr.com/photos/19348052@N00/251789400
    13. 13. wordpress.com blogger.com
    14. 14. Othersslideshare.net flickr.com
    15. 15. What are people saying about your business?Who’s interacting with you online? When should you be concerned?
    16. 16. google.com/alerts
    17. 17. google.com/analytics
    18. 18. What should you do? Up/Cross - Sell Special Offer Case Manage
    19. 19. What are theimplications?
    20. 20. Resourcing? Security? Privacy?Social Media Policy? IP?Digital sovereignty? Others
    21. 21. Is it all worth it?
    22. 22. VolumeImages from TweetReach Blog – 2 April 2012http://blog.tweetreach.com/2012/04/5-essential-easy-social-media-metrics-you-should-be-measuring-right-now/
    23. 23. ReachImages from TweetReach Blog – 2 April 2012http://blog.tweetreach.com/2012/04/5-essential-easy-social-media-metrics-you-should-be-measuring-right-now/
    24. 24. EngagementImages from TweetReach Blog – 2 April 2012http://blog.tweetreach.com/2012/04/5-essential-easy-social-media-metrics-you-should-be-measuring-right-now/
    25. 25. InfluenceImages from TweetReach Blog – 2 April 2012http://blog.tweetreach.com/2012/04/5-essential-easy-social-media-metrics-you-should-be-measuring-right-now/
    26. 26. Share of VoiceImages from TweetReach Blog – 2 April 2012http://blog.tweetreach.com/2012/04/5-essential-easy-social-media-metrics-you-should-be-measuring-right-now/
    27. 27. What are you going to do about getting started?
    28. 28. How do you manage it all?
    29. 29. hootsuite.com tweetdeck.com
    30. 30. Allison Miller 0400 732 270 allison@vanguardvisions.com.au vanguardvisionsconsulting.com.au twitter.com/vanguardvisions facebook.com/vanguardvisionsvanguardvisionsconsulting.com.au

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