Is your business NBN ready? – Developing a Digital Business Strategy: VELG National Conference 200912
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Is your business NBN ready? – Developing a Digital Business Strategy: VELG National Conference 200912

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The Australian Government is investing $43 billion over 8 years in fibre, wireless and satellite broadband infrastructure as part of the National Broadband Network (NBN). There is strong evidence ...

The Australian Government is investing $43 billion over 8 years in fibre, wireless and satellite broadband infrastructure as part of the National Broadband Network (NBN). There is strong evidence that the NBN will be a key enabler of many economic, social, technological and environmental developments (Bowles, 2011). This new digital economy will have an impact on all Australian industries and will require every Australian to improve their information and communication technology (ICT) skills. Participants will take away tools and processes to develop a digital business strategy which will enable them to capitalise on the training and business opportunities being made possible through the roll out of the NBN.

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  • http://www.youtube.com/watch?v=JU-zIEkGJps – 2.24 mins
  • a vision for Australia to realise the benefits of the National Broadband Network (NBN) and position Australia as a leading digital economy by 2020
  • http://www.youtube.com/watch?v=RIoRpLEJ6do&list=UUQD-lFbbcD6ZQOLHZr6AREQ&index=5&feature=plcp – 3.43 mins

Is your business NBN ready? – Developing a Digital Business Strategy: VELG National Conference 200912 Is your business NBN ready? – Developing a Digital Business Strategy: VELG National Conference 200912 Presentation Transcript

  • “Is your business NBN-ready? – developing a digital business strategy Allison Miller VELG 2012 National Conference Thursday 20 September 2012vanguardvisionsconsulting.com.au
  • National Broadband Network = NBN • High speed internet • Faster than we can imagine • Changing the landscape - • Not just with digital fibre but with digital opportunities Key enabler for many economic, social, technological and environmental developments (Bowles, 2011)Image: NBN in Plain English - http://www.flickr.com/photos/89165847@N00/6357746413
  • NBN explainedVideo - http://www.youtube.com/watch?v=JU-zIEkGJps
  • speedtest.net
  • Functioning in a digital economy
  • National Digital Economy StrategySource: National Digital Economy Strategy (2011)nbn.gov.au/the-vision/digitaleconomystrategy
  • Industries to fly and fall in 2012 in AustraliaSource: Ibis World (2012) –http://www.ibisworld.com.au/images/marketing/IBISWorld-SpecialReport-IndustriestoFlyandFall-Jan12.pdf
  • NBN & Education
  • Internet = Game Changer • From one to many to many to many; push vs pull • Broken business models: • Music industry • Book/Publishing industry • New ways of working: • Collaborative/networked • Open, personalised • Give to get (FB, TW, Gmail) The new digital economy will have an impact on all Australian Industries and will require every business, community organisation and government department to be NBN-ready( Bowles, 2011)Image: Break Free - http://www.flickr.com/photos/7762644@N04/2475011402
  • How many of these terms to you know? • Creative Commons • Open educational resources • OER university • Open badges • Peer 2 Peer University • MOOC • Digital sovereignty • Open source technology Is your training organisation NBN-ready?
  • Designing your digitalfuture and developing a digital roadmap
  • Designing your digital futureDigital Presence: • Digital identity • Social media • Social graph • SEO, Tags, Keywords • QR codes • Google Alerts • Google Analytics • Google/Facebook Adwords
  • Designing your digital future Digital Infrastructure: • ‘the cloud’ storage • Software as a service • Semantic (predictive) • Web accessibility • User interface & experience • Interoperability • Open source vs proprietary • Virtual desktops • Mobile devices and BYODs SMEs need to analyse their current digital business model for its strengths and weaknesses to determine their ‘digital gaps’ …. (Miller, 2012)Image: Its the building thats miniature: Philadelphias Clothespin+by+Jack+Wolgin - http://www.flickr.com/photos/12836528@N00/2198995023
  • Designing your digital future Digital Marketplace: • Online stores - eBusiness, eCommerce, PayPal, eBay • Mobile phone payments & ATM – CommBank Ka-ching • Digitalisation of products/services - 3D printing • Booking online - AusPost – passports, Qld Hairdresser, Eventbrite • Reminding customers – SMS, Swarm • Digitally reporting – mobile device forms, interactive PDFs … and implement and evaluate their own business’s digital capability (Miller, 2012)Image: Latest Digital Trends - http://www.briogroup.com.au/about/about-us/latest-news/digital-trends.html
  • Develop your digital roadmap • Develop an eBusiness Strategy/Action Plan • Link to Business Plan/Strategic Goals • Get input from stakeholders • Communicate • Resource • Risk manage • Monitor • EvaluateImage: Dive off! - http://www.flickr.com/photos/58862846@N00/419945378
  • Implementing andevaluating for digital success
  • Implement and evaluate for digital success Digital Policies/Legal considerations: • HR • ICT • IP/Copyright/Creative Commons • Digital sovereignty • Moral rights • Spam • Privacy • Social media When will the NBN impact you? Is it already impacting you?Image: Global Player - http://www.flickr.com/photos/29487767@N02/3574392846
  • Implement and evaluate for digital success Financial & Sustainability considerations • Finance - crowd sourcing finance – KickStarters • Risk Management • Benchmarking and metrics - data analytics • Sustainability - your digital roadmap/strategy • Governance/Management • Review triggersImage: Future Or Bust! - http://www.flickr.com/photos/71038389@N00/2337307518
  • Determining yourbusiness’s current digital capability
  • In order for Australia to fully leverage the economic, social and environmental benefits of the NBN, every Australian will need to improve their information and communication technology (ICT) skills (Bowles, 2011)Image: NBN Rollout Map - http://www.flickr.com/photos/97304820@N00/6934255879
  • “Culture may eat strategy for breakfast, but when it comes to digitaltechnology, competencies eat culture for lunch” Courtney Shelton Hunt, Social Media in Organisations – New Tools for doing old things sminorgs.net/2012/05/digital-era-competencies-how-do-you-stack-up.html
  • Undertake a digitally-enabled skills & competency analysis Wordle based on Courtney Shelton Hunt’s Digital Era Competencies (2012) Social Media in Organisations – New Tools for doing old things www.sminorgs.net/2012/05/digital-era-competencies-how-do-you-stack-up.html
  • What is your business’s current digital capability? • Digital Workforce • digital literacy (IBSA, 2010) • HR policies • tele-working • micro-work • collaborative rewards In order for Australia to fully leverage the economic, social and environmental benefits of the NBN, every Australian will need to improve their information and communication technology (ICT) skills ( Bowles, 2011)Image: Morning Shopping - http://www.flickr.com/photos/73491156@N00/3669364668
  • What is your business’s current digital capability? • Supporting a culture of ongoing development: • Agility • Continuous Improvement, streamlining processes • Responsiveness to changing • Regulatory environment • Funding models (VIC/SA) • Client expectations • Quality outcomes • Competitors The NBN means new growth and sustainability opportunities for small to medium sized businesses (SMEs) (Bowles, 2011)Image: LightArt Kijkduin 2007 - http://www.flickr.com/photos/8816624@N08/2165030237
  • What is your business’s current digital capability? • Supporting a culture of ongoing development: • PD • Performance Plans • Co-optition • Collaborative learning communities • Room to make mistakes and test new ideas This means new growth and sustainability opportunities for small to medium sized businesses (SMEs) ( Bowles, 2011)Image: Yahoo! NYPD Neon Sign at Times Square,+NYC - http://www.flickr.com/photos/22714323@N06/3770104219
  • Develop your workforce development plan and strategies What? • digital opportunities exist? • future workforce requirements? • current workforce capabilities? • gaps? • strategies – existing & new? • review/evaluation?Image: Silhouettes of a Team - http://office.microsoft.com/en-us/images/results.aspx?qu=team&ex=1#ai:MC910217056|
  • Where to start? More info: digitalcapability.com.auRegister for updates: bit.ly/digitalcapability
  • Allison Miller 0400 732 270 allison@vanguardvisions.com.au vanguardvisionsconsulting.com.au digitalcapability.com.auvanguardvisionsconsulting.com.au