Getting your business ready for the NBN - Salisbury/Modbury Digital Enterprise
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Getting your business ready for the NBN - Salisbury/Modbury Digital Enterprise

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  • http://www.youtube.com/watch?v=JU-zIEkGJps – 2.24 mins
  • NBN Co Ltd, 2012, Corporate Plan 2012-2015 – 758,000 connections by the end of 2012 and 3.5 mil by mid-2015
  • a vision for Australia to realise the benefits of the National Broadband Network (NBN) and position Australia as a leading digital economy by 2020
  • a vision for Australia to realise the benefits of the National Broadband Network (NBN) and position Australia as a leading digital economy by 2020
  • What terms do people know – how are they using these?What will you do differently in your business?
  • What terms do people know – how are they using these?What will you do differently in your business?

Getting your business ready for the NBN - Salisbury/Modbury Digital Enterprise Getting your business ready for the NBN - Salisbury/Modbury Digital Enterprise Presentation Transcript

  • Modbury & SalisburyGetting your business ready for the NBNAllison Miller, Vanguard Visions Consulting
  • National Broadband Network = NBN • High speed internet • Faster than we can imagine • Changing the landscape - • Not just with digital fibre but with digital opportunities Key enabler for many economic, social, technological and environmental developments (Bowles, 2011)Image: NBN in Plain English - http://www.flickr.com/photos/89165847@N00/6357746413
  • NBN explainedVideo - http://www.youtube.com/watch?v=JU-zIEkGJps
  • National Broadband Network = NBN Super-fast internet from 100 megabits per second to a peak speed of one gigabit per second* Test your current internet connection at : speedtest.net * NBN Co Ltd, 2010, Corporate Plan 2011-2013
  • Functioning in a digital economy
  • Internet = Game Changer • From one to many to many to many; push vs pull • Broken business models: • Music industry • Book/Publishing industry • New ways of working: • Collaborative/networked • Open, personalised • Give to get (FB, TW, Gmail) The new digital economy will have an impact on all Australian Industries and will require every business, community organisation and government department to be NBN-ready( Bowles, 2011)Image: Break Free - http://www.flickr.com/photos/7762644@N04/2475011402
  • Industries to fly and fall in 2012 in AustraliaSource: Ibis World (2012) –http://www.ibisworld.com.au/images/marketing/IBISWorld-SpecialReport-IndustriestoFlyandFall-Jan12.pdf
  • National Digital Economy StrategySource: National Digital Economy Strategy (2011)nbn.gov.au/the-vision/digitaleconomystrategy
  • What parts of the National Digital Economy Strategy will impact my business?Source: National Digital Economy Strategy (2011)nbn.gov.au/the-vision/digitaleconomystrategy
  • Is your business NBN-ready? • Digital capability or digital ‘e-readiness’ • Self assess – I use technology to … bit.ly/DigiBusAnalysis • What did you discover about your business? • What might you do differently?Image: iPod Shuffle http://www.flickr.com/photos/78399958@N00/436065764
  • Designing your digital future
  • Designing your digital future Digital Presence: • Digital identity • Social media • Social graph • SEO, Tags, Keywords • QR codes • Google Alerts • Google Analytics • Google/Facebook AdwordsImage: QR-ing it Everywhere - Make up - http://www.flickr.com/photos/77018488@N03/7307320654/in/photostream
  • Designing your digital future Digital Infrastructure: • ‘The cloud’ storage • Software as a service • Semantic (predictive) • Web accessibility • User interface & experience • Interoperability • Open source vs proprietary • Virtual desktops • Mobile devices and BYODs • Real time support SMEs need to analyse their current digital business model for its strengths and weaknesses to determine their ‘digital gaps’ …. (Miller, 2012)Image: Online Support - http://www.flickr.com/photos/77018488@N03/8143741907/
  • Designing your digital future Digital Marketplace: • Online stores - eBusiness, eCommerce, PayPal, eBay • Mobile phone payments & ATM – CommBank Ka-ching • Digitalisation of products/services - 3D printing, eBooks, iTunes • Booking online - AusPost – passports, Qld Hairdresser, Laubman &Pank, Eventbrite • Reminding customers – SMS, Swarm • Digitally reporting – mobile device forms, interactive PDFs … and implement and evaluate their own business’s digital capability (Miller, 2012)Image: Latest Digital Trends - http://www.briogroup.com.au/about/about-us/latest-news/digital-trends.html
  • Implementing andevaluating for digital success
  • Implement and evaluate for digital success Digital Policies/Legal considerations: • HR • ICT • IP/Copyright/Creative Commons • Digital sovereignty • Moral rights • Spam • Privacy • Social media When will the NBN impact you? Is it already impacting you?Image: Global Player - http://www.flickr.com/photos/29487767@N02/3574392846
  • Implement and evaluate for digital success Financial & Sustainability considerations • Finance - crowd sourcing finance – KickStarters • Risk Management • Benchmarking and metrics - data analytics • Sustainability - your digital roadmap/strategy • Governance/Management • Review triggersImage: Screenshoot - http://www.kickstarter.com/projects/651354404/rio-the-musical
  • In order for Australia to fully leverage the economic, social and environmental benefits of the NBN, every Australian will need to improve their information and communication technology (ICT) skills (Bowles, 2011)Image: NBN Rollout Map - http://www.flickr.com/photos/97304820@N00/6934255879
  • What is your business’s current digital capability? • Digital Workforce • digital literacy (IBSA, 2010) • HR policies • tele-working • micro-work • collaborative rewards In order for Australia to fully leverage the economic, social and environmental benefits of the NBN, every Australian will need to improve their information and communication technology (ICT) skills ( Bowles, 2011)Image: Morning Shopping - http://www.flickr.com/photos/73491156@N00/3669364668
  • What is your business’s current digital capability? • Supporting a culture of ongoing development: • PD • Performance Plans • Co-optition • Collaborative learning communities • Room to make mistakes and test new ideas • Workforce development plan This means new growth and sustainability opportunities for small to medium sized businesses (SMEs) ( Bowles, 2011)Image: Yahoo! NYPD Neon Sign at Times Square,+NYC - http://www.flickr.com/photos/22714323@N06/3770104219
  • Develop your digital roadmap • Develop an eBusiness Strategy/Action Plan • Link to Business Plan/Strategic Goals • Get input from stakeholders • Communicate • Resource • Risk manage • Monitor • EvaluateImage: Dive off! - http://www.flickr.com/photos/58862846@N00/419945378
  • Where to start? More info: digitalcapability.com.auRegister for eUpdates: bit.ly/digitalcapability Follow on: Twitter - twitter.com/digitalcapabili Facebook - facebook.com/digitalcapability LinkedIn - bit.ly/DCLinkedIN
  • Allison Miller 0400 732 270 allison@vanguardvisions.com.au vanguardvisionsconsulting.com.auvanguardvisionsconsulting.com.au