Many businesses have their website in set and forget mode hoping this will be a useful digital shop front which will attract new business. Static websites may as well be invisible online, and they do not make the most of an expensive investment in terms of online customer service opportunities.
Blogging or having a ‘latest news’ section on a website means that your business can not only help your website flourish, it can bring their business’s personality alive to attract new business, and maintain existing business relationships.
This presentation demonstrates the power of blogging for your business to support your digital marketing strategies, as well as improve customer service strategies.
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