Digital capability - viewing your business through a digital lens
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Digital capability - viewing your business through a digital lens

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Presentation given to the City of Salisbury Business Enterprise Network's Business Women's Network

Presentation given to the City of Salisbury Business Enterprise Network's Business Women's Network

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  • 1. viewing your business through a digital lens Allison Miller Salisbury BEC, Business Women’s Network Monday 5 March,
  • 2. Image By Ping News – Released to Public: Massive Sandstorm from the Northwest African Desert (NASA) -
  • 3. National Broadband Network = NBN • High speed internet • Faster than we can imagine • Changing the landscape - • Not just with digital fibre but with digital opportunities Key enabler for many economic, social, technological and environmental developments (Bowles, 2011)Image: NBN in Plain English -
  • 4. Internet = Game Changer • From one to many to many to many; push vs pull • Broken business models: • Music industry • Book/Publishing industry • New ways of working: • Collaborative/networked • Open, personalised • Give to get (FB, TW, Gmail) The new digital economy will have an impact on all Australian Industries and will require every business, community organisation and government department to be NBN-ready( Bowles, 2011)Image: Break Free -
  • 5. Is business NBN-ready? • Digital capability or digital ‘e-readiness’ • Digital business culture: • staff’s, customers’ & suppliers’ digital literacy • HR policies – tele- working, micro-working, collaborative rewards In order for Australia to fully leverage the economic, social and environmental benefits of the NBN, every Australian will need to improve their information and communication technology (ICT) skills ( Bowles, 2011)Image: Dive off! -
  • 6. Is business NBN-ready? • Supporting a culture of ongoing development: • PD • Performance Plans • Collaborative learning communities • Room to make mistakes and test new ideas This means new growth and sustainability opportunities for small to medium sized businesses (SMEs) ( Bowles, 2011)Image: Dive off! -
  • 7. Is business NBN-ready? • Digital Infrastructure: • ‘the cloud’ storage • Software as a service • Semantic (predictive) • Social Graph • Web accessibility • User interface & experience • Interoperability • Open source vs proprietary • Virtual desktops • Mobile devices and BYODs SMEs need to analyse their current digital business model for its strengths and weaknesses to determine their ‘digital gaps’ …. (Miller, 2012)Image: Dive off! -
  • 8. Is business NBN-ready? • Digital Processes: • Online stores - eBusiness, eCommerce, PayPal, eBay • ePromotion & eMarketing • Booking online (AusPost – passports, Qld Hairdresser) • Reminding customers (SMS) • Digitally reporting – mobile device forms (Pest 24/7) … and implement and evaluate their own business’s digital capability (Miller, 2012)Image: Dive off! -
  • 9. Is business NBN-ready? • Digital Policies: • HR • ICT • IP/copyright/Creative Commons • Digital sovereignty • Moral rights • Spam • Privacy • Social media When will the NBN impact your business? Is it already impacting your business?Image: Dive off! -
  • 10. Designing your digital future • Creating your digital roadmap • Digital strategic planning – vision, mission, goals, etc • Finance (crowd sourcing finance – KickStarters) • Risk Management • Sustainability • Competitors (shape shifing) • Benchmarking and metrics (data analytics)Image: Future Or Bust! -
  • 11. Designing your digital future • Digital Presence: • Digital identity • ePromotion & eMarketing • Social media • SEO, Tags, Keywords • Google/Facebook Adwords • Digitalisation of products/services (3D printing) • Google analyticsImage: Dive off! -
  • 12. Allison Miller 0400 732 270