Digital Capability - Designing your digital future by developing a digital roadmap 070312

Designing your digital future by developing a digital roadmap Allison Miller eT@Lking 7 March, 2012vanguardvisionsconsulting.com.au

Image By Ping News – Released to Public: Massive Sandstorm from the Northwest African Desert (NASA) - http://www.flickr.com/photos/pingnews/470812817/

Internet = Game Changer • From one to many to many to many; push vs pull • Broken business models: • Music industry • Book/Publishing industry • New ways of working: • Collaborative/networked • Open, personalised • Give to get (FB, TW, Gmail) The new digital economy will have an impact on all Australian Industries and will require every business, community organisation and government department to be NBN-ready( Bowles, 2011)Image: Break Free - http://www.flickr.com/photos/7762644@N04/2475011402

What is the NBN?

National Broadband Network = NBN • High speed internet • Faster than we can imagine • Changing the landscape - • Not just with digital fibre but with digital opportunities Key enabler for many economic, social, technological and environmental developments (Bowles, 2011)Image: NBN in Plain English - http://www.flickr.com/photos/89165847@N00/6357746413

How would you rate the digitalcapability or digital ‘e-readiness’ of our workplace • A – Highly digitally competent • B – Generally digitally competent • C – Needs further development • D – Aren’t even at the starting gate

Designing your digital future • Digital Workforce • digital literacy • HR policies – tele- working, micro-working, collaborative rewards In order for Australia to fully leverage the economic, social and environmental benefits of the NBN, every Australian will need to improve their information and communication technology (ICT) skills ( Bowles, 2011)Image: Rocket Man (I Think Its Going To+Be+a+Long,+Long+Time) - http://www.flickr.com/photos/21314760@N00/2261077597

Designing your digital future • Supporting a culture of ongoing development: • PD • Performance Plans • Collaborative learning communities • Room to make mistakes and test new ideas This means new growth and sustainability opportunities for small to medium sized businesses (SMEs) ( Bowles, 2011)Image: Yahoo! NYPD Neon Sign at Times Square,+NYC - http://www.flickr.com/photos/22714323@N06/3770104219

What does your digital presence look like?

Designing your digital future • Digital Presence: • Digital identity • Social media • Social Graph • SEO, Tags, Keywords • QR codes • Google Alerts • Google analytics • Google/Facebook AdwordsImage: My social Network on Flickr, Facebook, Twitter+and+MyblogLog - http://www.flickr.com/photos/49503019876@N01/1824234195

What digital infrastructure do you have?

Designing your digital future • Digital Infrastructure: • ‘the cloud’ storage • Software as a service • Semantic (predictive) • Social Graph • Web accessibility • User interface & experience • Interoperability • Open source vs proprietary • Virtual desktops • Mobile devices and BYODs SMEs need to analyse their current digital business model for its strengths and weaknesses to determine their ‘digital gaps’ …. (Miller, 2012)Image: Its the building thats miniature: Philadelphias Clothespin+by+Jack+Wolgin - http://www.flickr.com/photos/12836528@N00/2198995023

Designing your digital future • Digital Marketplace: • Online stores - eBusiness, eCommerce, PayPal, eBay • ePromotion & eMarketing • Digitalisation of products/services (3D printing) • Booking online (AusPost – passports, Qld Hairdresser) • Reminding customers (SMS) • Digitally reporting – mobile device forms (Pest 24/7) … and implement and evaluate their own business’s digital capability (Miller, 2012)Image: Morning Shopping - http://www.flickr.com/photos/73491156@N00/3669364668

Is business NBN-ready? • Digital Policies/Legal considerations: • HR • ICT • IP/copyright/Creative Commons • Digital sovereignty • Moral rights • Spam • Privacy • Social media When will the NBN impact you? Is it already impacting you?Image: Global Player - http://www.flickr.com/photos/29487767@N02/3574392846

Designing your digital future • financial & sustainability considerations • Finance (crowd sourcing finance – KickStarters) • Risk Management • Benchmarking and metrics (data analytics) • Sustainability - creating your digital roadmap via a digital strategyImage: Future Or Bust! - http://www.flickr.com/photos/71038389@N00/2337307518

What will your digital roadmap include?

Allison Miller 0400 732 270 allison@vanguardvisions.com.au vanguardvisionsconsulting.com.auvanguardvisionsconsulting.com.au

Digital Capability - Designing your digital future by developing a digital roadmap 070312

by Vanguard Visions Consulting on Mar 07, 2012

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Digital Capability - Designing your digital future by developing a digital roadmap 070312 Presentation Transcript