a vision for Australia to realise the benefits of the National Broadband Network (NBN) and position Australia as a leading digital economy by 2020
Designing Learning in the Digital Age - Analysing_your_organisations_digit…
Analysing the digital effectiveness of your organisation Allison Miller Vanguard Visions Consultingdigitalcapability.com.au
Internet is a game changer Broken BusinessFrom one to Models: many to - Music many to Industry, many publishing, media New ways of working: Collaborative/n etworked From Push Open, to Pull personalised Give to get (FB, TW, Gmail)
Industries to fly and fall in 2012 in AustraliaSource: Ibis World (2012) –http://www.ibisworld.com.au/images/marketing/IBISWorld-SpecialReport-IndustriestoFlyandFall-Jan12.pdf
National Digital Economy StrategySource: National Digital Economy Strategy (2011)nbn.gov.au/the-vision/digitaleconomystrategy
In order for Australia to fully leverage the economic, social and environmental benefits of the NBN, every Australian will need to improve their information and communication technology (ICT) skills (Bowles, 2011)Image: NBN Rollout Map - http://www.flickr.com/photos/97304820@N00/6934255879
“Culture may eat strategy for breakfast, but when it comes to digitaltechnology, competencies eat culture for lunch” Courtney Shelton Hunt, Social Media in Organisations – New Tools for doing old things sminorgs.net/2012/05/digital-era-competencies-how-do-you-stack-up.html
Undertake a digitally-enabled skills & competency analysis Wordle based on Courtney Shelton Hunt’s Digital Era Competencies (2012) Social Media in Organisations – New Tools for doing old things www.sminorgs.net/2012/05/digital-era-competencies-how-do-you-stack-up.html
Creating an eCulture Supporting a culture of ongoing development: • PD • Performance Plans • Co-optition • Collaborative learning / rewards • Room to make mistakes and test new ideas This means new growth and sustainability opportunities for small to medium sized businesses (SMEs) ( Bowles, 2011)Image: Yahoo! NYPD Neon Sign at Times Square,+NYC - http://www.flickr.com/photos/22714323@N06/3770104219
What is your organisation’s: • Digital presence • eCommerce • Digital infrastructure like?
Creating an eBusinessDigital Presence: • Digital identity • Social media • Social graph • SEO, Tags, Keywords • QR codes • Google Alerts • Google Analytics • Google/Facebook Adwords
Creating an eBusiness eCommerce: • Online payments - PayPal, eBay • Mobile phone payments & ATMs – CommBank Ka-ching • Digitalisation of products/services - 3D printing, eBooks • Booking appointments online - passports at AusPost, Eventbrite • Reminders – SMS, Swarm • Digitally reporting – mobile device forms, interactive PDFsImage: Latest Digital Trends - http://www.briogroup.com.au/about/about-us/latest-news/digital-trends.html
Creating an eBusiness Digital Infrastructure: • ‘the cloud’ storage • Software as a service • Semantic (predictive) • Web accessibility • User interface & experience • Interoperability • Open source vs proprietary • Virtual desktops • Mobile devices and BYODsImage: Its the building thats miniature: Philadelphias Clothespin+by+Jack+Wolgin - http://www.flickr.com/photos/12836528@N00/2198995023
What is your organisation’sePolicies & eProcedures like?
Developing ePolicies & eProcedures Areas of digital policies considerations: • HR • ICT • IP/copyright/Creative Commons • Moral rights • Digital sovereignty • Spam • Privacy • Social media • Others?Image: Global Player - http://www.flickr.com/photos/29487767@N02/3574392846
Implement and evaluate for digital success Financial & Sustainability considerations • Finance - crowd sourcing finance – KickStarters • Risk Management • Benchmarking and metrics - data analytics • Sustainability - your digital roadmap/strategy • Governance/Management • Review triggersImage: Future Or Bust! - http://www.flickr.com/photos/71038389@N00/2337307518
Develop your organisation’s digital roadmap • Develop an eBusiness Strategy/Action Plan • Link to Business Plan/Strategic Goals • Get input from stakeholders • Communicate • Resource • Risk manage • Monitor • EvaluateImage: Dive off! - http://www.flickr.com/photos/58862846@N00/419945378
Allison Miller 0400 732 270 email@example.com vanguardvisionsconsulting.com.auvanguardvisionsconsulting.com.au
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