Allison Miller, Vanguard Visions Consulting
Salisbury / Modbury
Creating and managing a
WordPress business website
You’ll find these slides at:
slideshare.net/vanguardvisions
Session Overview
• Why is now a good time to be creating a business
website?
• Why is WordPress so popular?
• WordPress.co...
Why is now a good time
to be creating a business
website?
CC-BY Image: Telecommunications - http://en.wikipedia.org/wiki/Telecommunication
Better infrastructure /
access
• 92% of A...
Internet is already a game changer
Source: Deloitte Access Economics Pty Ltd (2013) –
http://www.deloitte.com/view/en_AU/a...
Why is WordPress so
popular?
CC-By Image by: Wikipedia - http://es.wikipedia.org/wiki/WordPress
Open Source Software
• Free to download the
software
• ...
WordPress.com vs
WordPress.org
WordPress.com vs WordPress.org
Wordpress.com Wordpress.org
Business arm of WordPress Community arm of WordPress
WordPress ...
3 signs that you don’t have as much control
over your WordPress website as you thought
you would
For more information: bit...
Planning your WordPress
business website
• Target Market
• Purpose
• Content
• Naming your website
• Branding
CC-BY Image: Wikipedia - http://en.wikipedia.org/wiki...
Designing your
WordPress business
website
Site map via mind map
CC-BY Image: Wikimedia Commons - http://commons.wikimedia.org/wiki/File:MindMapGuidlines.svg
Tabs (headings)
CC-BY Image:
Common headings Your headings
Home
About (your company)
Contact us
Blog
Creating your WordPress
business website
Getting started
wordpress.com
Creating a user
Wordpress.com options
Naming your site
Choosing a theme
Preview your theme
Connect your social media
Connect a blog post
http://creatingawordpresswebsite.wordpress.com/wp-admin/
Your WordPress user account
Your WordPress Business Website
Setting up your
WordPress business
website
Dashboard
Appearance
Users
Tools
Settings
Plugins
Creating content in your
WordPress business
website
Media
Pages
Posts
Comments
Feedback
Headings = <h1>heading 1</h1>
Hyperlinking
Uploading images
Uploading & linking to files
Tables <table> (MORE CODE NEEDED)...
Naming the page
Content = Key words
Tags
Categories
Sub-pages
Preview / Private / Publish
SEO / Meta-data
Managing your
WordPress business
website
• Site Analytics
• Google
Analytics
• Piwik
Analytics
CC-BY Image:
ROI
Backing up
CC-BY Image: Wikipedia - http://simple.wikipedia.org/wiki/Backup
What will you investigate
further?
Workshop evaluation
Want to know more?
More info: digitalcapability.com.au
Register for eUpdates: bit.ly/digitalcapability
Follow on:
Twitter ...
vanguardvisionsconsulting.com.au
Allison Miller
0400 732 270
allison@vanguardvisions.com.au
vanguardvisionsconsulting.com....
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Creating and managing a WordPress business website - March 2014

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Having a business website is a key component of a business’s marketing strategy in a digital economy, however, knowing where to get started and how to manage it can be a very daunting task. For a lot of small businesses, outsourcing the creation and management of their website just isn’t a viable option. To overcome this, a number of businesses are using simple to operate website platforms like WordPress.
These slides go through why so many people are using WordPress as a business website, and how to get started creating and setting up your WordPress business website.

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  • Introduce yourself– Elearningebusiness eportfolio consultancyWork with prominent business development programs/leaders like the City of Salisbury and City of Marion, as well as universities, VET providers and schoolsE-business Workshops / Webinars for national organisations such as ACPET, Wendy Perry &amp; AssociatesDelivering this workshop as a small business owner who has created and manages three Wordpress sites, and not a WordPress website developerEncourage questions / discussionOPEN Creating a wordpress blog / Dashboard - http://creatingawordpresswebsite.wordpress.com/wp-admin/Vanguard Visions Website / Dashboard
  • So why is now a good time to be creating a business website?
  • The internet is a game changer, with a number of industries significantly changing or being ‘broken’, for example :Music industry being changed by ‘peer to peer’ file sharing which significantly impacted the number of retail musiceBooks means that we are seeing less and less bookstoresMurdoch can’t dump his newspaper shares quick enough as it’s a dying industryPlaces like Harvey Norman, Myer etc are feeling the impact of online shoppingDeloitte Access Economics (NBN Business Readiness Survey) is predicting that:One third of business are significantly being impacted by the internet now, with nearly 5 out of 10 businesses feeling some impact (32% + 17%) on the short fuseWhere does your business sit on this chart?
  • Why are you interested in creating/have you created a WordPress Business website?
  • Who has ultimate control of your website is very importantIf you are outsourcing the hosting / development of your website ensure you;Have site admin rightsAre about to export (back-up) your website at any time
  • See Rhys’ blog post - 3 signs that you don’t have as much control over your WordPress website as you thought you would. - http://www.polariscentre.com.au/3-signs-you-dont-have-control-over-your-wordpress-website/You don’t see the “Plugins” or “Appearance” button on your side menu bar when logged in to WordPressYou have Administrator access but you still can’t install or switch themes or install new plugins.You can’t find your WordPress blog.
  • Planning your websiteDefine your target marketDemographicsDigital capabilityWhere are they online?What are they looking for and why?How will they find your website?What happens when they find your website?What’s the purpose of your websiteHow would you like your target market to interact with your website?What content will you have on your websiteWhat types of content are there?What types of content best suit your business?How will you present this information?Where will this information come from?What will you call your website?Does the name tell people what business you’re in?What URL?How are you going to brand your websiteLogos, bannersColour schemesFont
  • Planning your websiteNow that you’ve determined the contentSpend a few mins brainstorming or doing a mindmap of the content of your websiteDetermine key / main themes
  • Planning your websiteWhat are some ‘common’ tabs or headings?What order will you have them in?
  • Headings (html code) &lt;h1&gt;Heading One&lt;/h1&gt;
  • Headings (html code) &lt;h1&gt;Heading One&lt;/h1&gt;
  • Site AnalyticsGoogle AnalyticsPiwik Analytics
  • What will you investigate further and why?
  • Ask participants to complete the online workshop evaluation
  • Creating and managing a WordPress business website - March 2014

    1. 1. Allison Miller, Vanguard Visions Consulting Salisbury / Modbury Creating and managing a WordPress business website
    2. 2. You’ll find these slides at: slideshare.net/vanguardvisions
    3. 3. Session Overview • Why is now a good time to be creating a business website? • Why is WordPress so popular? • WordPress.com vs WordPress.org • Planning your WP business website • Designing your WP business website • Creating your WP business website • Setting up your WP business website • Creating content in your WP business website • Managing your WP business website • What will you investigate further? • Workshop evaluation
    4. 4. Why is now a good time to be creating a business website?
    5. 5. CC-BY Image: Telecommunications - http://en.wikipedia.org/wiki/Telecommunication Better infrastructure / access • 92% of Australian business have internet access • Australian Bureau of Statistics (2013) • 79% of Australian homes have the internet • Good e-practice guidelines for disadvantaged learners in VET (2013) • 90% of Australians have an internet-enabled smartphone • AIMIA Mobile Phone Survey
    6. 6. Internet is already a game changer Source: Deloitte Access Economics Pty Ltd (2013) – http://www.deloitte.com/view/en_AU/au/services/financial-advisory/deloitte-access-economics/05660fd56ab1e310VgnVCM1000003256f70aRCRD.htm
    7. 7. Why is WordPress so popular?
    8. 8. CC-By Image by: Wikipedia - http://es.wikipedia.org/wiki/WordPress Open Source Software • Free to download the software • Get free website • Lowers levels to entry • Flexibility / adaptability • Lots of choice (formats, plugins, customising, (Relatively) easy to use • Simple to setup and manage • Online help and support • Community support • Developers • eg Northern Adelaide WordPress Business User Groups
    9. 9. WordPress.com vs WordPress.org
    10. 10. WordPress.com vs WordPress.org Wordpress.com Wordpress.org Business arm of WordPress Community arm of WordPress WordPress hosted (free / fee) Self / 3rd Party hosted WordPress has super-admin Self / 3rd Party has super-admin Latest updates Update yourself Others? Others?
    11. 11. 3 signs that you don’t have as much control over your WordPress website as you thought you would For more information: bit.ly/WP-Control
    12. 12. Planning your WordPress business website
    13. 13. • Target Market • Purpose • Content • Naming your website • Branding CC-BY Image: Wikipedia - http://en.wikipedia.org/wiki/Motion_planning Planning your website
    14. 14. Designing your WordPress business website
    15. 15. Site map via mind map CC-BY Image: Wikimedia Commons - http://commons.wikimedia.org/wiki/File:MindMapGuidlines.svg
    16. 16. Tabs (headings) CC-BY Image: Common headings Your headings Home About (your company) Contact us Blog
    17. 17. Creating your WordPress business website
    18. 18. Getting started wordpress.com
    19. 19. Creating a user
    20. 20. Wordpress.com options
    21. 21. Naming your site
    22. 22. Choosing a theme
    23. 23. Preview your theme
    24. 24. Connect your social media
    25. 25. Connect a blog post
    26. 26. http://creatingawordpresswebsite.wordpress.com/wp-admin/ Your WordPress user account
    27. 27. Your WordPress Business Website
    28. 28. Setting up your WordPress business website
    29. 29. Dashboard
    30. 30. Appearance
    31. 31. Users
    32. 32. Tools
    33. 33. Settings
    34. 34. Plugins
    35. 35. Creating content in your WordPress business website
    36. 36. Media
    37. 37. Pages
    38. 38. Posts
    39. 39. Comments
    40. 40. Feedback
    41. 41. Headings = <h1>heading 1</h1> Hyperlinking Uploading images Uploading & linking to files Tables <table> (MORE CODE NEEDED) Content
    42. 42. Naming the page Content = Key words Tags Categories Sub-pages Preview / Private / Publish SEO / Meta-data
    43. 43. Managing your WordPress business website
    44. 44. • Site Analytics • Google Analytics • Piwik Analytics CC-BY Image: ROI
    45. 45. Backing up CC-BY Image: Wikipedia - http://simple.wikipedia.org/wiki/Backup
    46. 46. What will you investigate further?
    47. 47. Workshop evaluation
    48. 48. Want to know more? More info: digitalcapability.com.au Register for eUpdates: bit.ly/digitalcapability Follow on: Twitter - twitter.com/digitalcapabili Facebook - facebook.com/digitalcapability LinkedIn - bit.ly/DCLinkedIN Google+ - bit.ly/DCGoogleplus Pinterest - pinterest.com/vanguardvisions
    49. 49. vanguardvisionsconsulting.com.au Allison Miller 0400 732 270 allison@vanguardvisions.com.au vanguardvisionsconsulting.com.au
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