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Why Mobile Matters - ASAE Technology Conference
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Why Mobile Matters - ASAE Technology Conference

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This is from the 2010 ASAE Technology Conference. It's our talk on why mobile matters for associations now and in the future. Easy to understand stats and slides.

This is from the 2010 ASAE Technology Conference. It's our talk on why mobile matters for associations now and in the future. Easy to understand stats and slides.

Published in: Technology, Business

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  • 1. Why Mobile Matters February 12, 2010 10:15 to 11:30 a.m. Content Leader: @chrisbonney Chris Bonney, VP, Client Experience Vanguard Technology www.vtcus.com Connecting Great Ideas and Great People www.asaecenter.org
  • 2.  
  • 3. Home | Join | ISES Career Center | Contact Us Home
  • 4. Takeaway #1 First step is to create a good first impression on mobile. (via @ chrisbonney ) #tech10
  • 5. The rate at which Americans went online with their handheld on the typical day increased by 73% in the sixteen months between the 2007 and 2009 surveys. Source: Pew Internet & American Life survey conducted from March 26 – April 19, 2009. Margin of error is +/- 2. http://www.flickr.com/people/whatleydude/
  • 6. 46% say that mobile access is very important for getting online information on the go. http://www.flickr.com/people/moriza/
  • 7. 17% say mobile access is very important to them so they can share or post online content while away from home or work. http://www.flickr.com/photos/scragz/
  • 8. 50% say it is very important to them to have mobile access in order to stay in touch with other people. http://www.flickr.com/people/kiwanja/
  • 9. Takeaway #2 Mobile is quickly becoming a preferred method for finding info and communicating on the Web. (via @ chrisbonney ) #tech10
  • 10. http://www.guardian.co.uk/technology/2009/jan/02/2008-predictions-evaluated
  • 11.  
  • 12.  
  • 13. Context Is Key Context is key. http://www.flickr.com/people/stopbits/
  • 14. Secret To Success Context
  • 15.  
  • 16.  
  • 17. Takeaway #3 The secret to success with mobile is context: user/content/environment. (via @ chrisbonney ) #tech10
  • 18.
    • Your Members On Mobile
    • Social networking
    • Texting
    • Pictures
    • Email
    • Search
    • Apps
    • Maps
    • Weather
    • Stocks
    • Blogs
    • News
    • Videos
    • TV shows
    • Gaming
    • Music
    • “ I’m hungry for Chinese” tweet
    • post-marathon
    http://www.flickr.com/people/faceme/
  • 19.
    • What’s Possible?
    • Donations
    • Renewal notifications
    • Event reminders
    • Session details
    • RSVPs
    • Advocacy status
    • Micro-volunteering
    • Social networking
    • Attendee networking
    • Job search
    • Blog
    • Games
    http://www.flickr.com/people/arincrumley/
  • 20. Takeaway #4 Imperative we embrace mobile sooner rather than later. Apps, texting or just mobile-ready are all options (via @ chrisbonney ) #tech10
  • 21. Contact Information Chris Bonney @chrisbonney [email_address] VP of Client Experience Vanguard Technology www.vtcus.com/ASAEMobile.aspx

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