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Why Mobile Matters February 12, 2010  10:15 to 11:30 a.m. Content Leader: @chrisbonney Chris Bonney, VP, Client Experience...
 
Home | Join | ISES Career  Center | Contact Us Home
Takeaway #1 First step is to create a good first impression on mobile. (via @ chrisbonney )   #tech10
The rate at which Americans went online with their handheld on the typical day increased by 73% in the sixteen months betw...
46% say that mobile access is very important for getting online information on the go. http://www.flickr.com/people/moriza/
17% say mobile access is very important to them so they can share or post online content while away from home or work.  ht...
50% say it is very important to them to have mobile access in order to stay in touch with other people. http://www.flickr....
Takeaway #2 Mobile is quickly becoming a preferred method for finding info and communicating on the Web. (via @ chrisbonne...
http://www.guardian.co.uk/technology/2009/jan/02/2008-predictions-evaluated
 
 
Context  Is  Key Context is key. http://www.flickr.com/people/stopbits/
Secret To Success Context
 
 
Takeaway #3 The secret to success with mobile is context: user/content/environment. (via @ chrisbonney )   #tech10
<ul><li>Your Members On Mobile </li></ul><ul><li>Social networking </li></ul><ul><li>Texting </li></ul><ul><li>Pictures </...
<ul><li>What’s Possible? </li></ul><ul><li>Donations </li></ul><ul><li>Renewal notifications </li></ul><ul><li>Event remin...
Takeaway #4 Imperative we embrace mobile sooner rather than later. Apps, texting or just mobile-ready are all options  (vi...
Contact Information Chris Bonney @chrisbonney [email_address] VP of Client Experience Vanguard Technology www.vtcus.com/AS...
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Why Mobile Matters - ASAE Technology Conference

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This is from the 2010 ASAE Technology Conference. It's our talk on why mobile matters for associations now and in the future. Easy to understand stats and slides.

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Transcript of "Why Mobile Matters - ASAE Technology Conference"

  1. 1. Why Mobile Matters February 12, 2010 10:15 to 11:30 a.m. Content Leader: @chrisbonney Chris Bonney, VP, Client Experience Vanguard Technology www.vtcus.com Connecting Great Ideas and Great People www.asaecenter.org
  2. 3. Home | Join | ISES Career Center | Contact Us Home
  3. 4. Takeaway #1 First step is to create a good first impression on mobile. (via @ chrisbonney ) #tech10
  4. 5. The rate at which Americans went online with their handheld on the typical day increased by 73% in the sixteen months between the 2007 and 2009 surveys. Source: Pew Internet & American Life survey conducted from March 26 – April 19, 2009. Margin of error is +/- 2. http://www.flickr.com/people/whatleydude/
  5. 6. 46% say that mobile access is very important for getting online information on the go. http://www.flickr.com/people/moriza/
  6. 7. 17% say mobile access is very important to them so they can share or post online content while away from home or work. http://www.flickr.com/photos/scragz/
  7. 8. 50% say it is very important to them to have mobile access in order to stay in touch with other people. http://www.flickr.com/people/kiwanja/
  8. 9. Takeaway #2 Mobile is quickly becoming a preferred method for finding info and communicating on the Web. (via @ chrisbonney ) #tech10
  9. 10. http://www.guardian.co.uk/technology/2009/jan/02/2008-predictions-evaluated
  10. 13. Context Is Key Context is key. http://www.flickr.com/people/stopbits/
  11. 14. Secret To Success Context
  12. 17. Takeaway #3 The secret to success with mobile is context: user/content/environment. (via @ chrisbonney ) #tech10
  13. 18. <ul><li>Your Members On Mobile </li></ul><ul><li>Social networking </li></ul><ul><li>Texting </li></ul><ul><li>Pictures </li></ul><ul><li>Email </li></ul><ul><li>Search </li></ul><ul><li>Apps </li></ul><ul><li>Maps </li></ul><ul><li>Weather </li></ul><ul><li>Stocks </li></ul><ul><li>Blogs </li></ul><ul><li>News </li></ul><ul><li>Videos </li></ul><ul><li>TV shows </li></ul><ul><li>Gaming </li></ul><ul><li>Music </li></ul><ul><li>“ I’m hungry for Chinese” tweet </li></ul><ul><li>post-marathon </li></ul>http://www.flickr.com/people/faceme/
  14. 19. <ul><li>What’s Possible? </li></ul><ul><li>Donations </li></ul><ul><li>Renewal notifications </li></ul><ul><li>Event reminders </li></ul><ul><li>Session details </li></ul><ul><li>RSVPs </li></ul><ul><li>Advocacy status </li></ul><ul><li>Micro-volunteering </li></ul><ul><li>Social networking </li></ul><ul><li>Attendee networking </li></ul><ul><li>Job search </li></ul><ul><li>Blog </li></ul><ul><li>Games </li></ul>http://www.flickr.com/people/arincrumley/
  15. 20. Takeaway #4 Imperative we embrace mobile sooner rather than later. Apps, texting or just mobile-ready are all options (via @ chrisbonney ) #tech10
  16. 21. Contact Information Chris Bonney @chrisbonney [email_address] VP of Client Experience Vanguard Technology www.vtcus.com/ASAEMobile.aspx
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