• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Website Redesign and CMS Migrations - 2013 AMP Annual Meeting
 

Website Redesign and CMS Migrations - 2013 AMP Annual Meeting

on

  • 466 views

Website Redesign and CMS Migrations: Best Practices and Horror Stories. Presented by Amanda Charney, Ben Forstag and Ray van Hilst at the Association Media Publishing 2013 Annual Meeting

Website Redesign and CMS Migrations: Best Practices and Horror Stories. Presented by Amanda Charney, Ben Forstag and Ray van Hilst at the Association Media Publishing 2013 Annual Meeting

Statistics

Views

Total Views
466
Views on SlideShare
414
Embed Views
52

Actions

Likes
0
Downloads
0
Comments
0

1 Embed 52

http://www.vtcus.com 52

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Introductions
  • Expectations –Everyone is busy, use opportunities to create sell-in of the project (and get buy-in)User Experience – acronymsFunctionality – define needs and do your requirements analysis early. Better to spend time on it now than be surprised later (or spend more money)Getting to know the team – both client and vendor, set some standards/procedures; who are the decision makers and influencersDesign for Associations - Before and After
  • Everyone’s part is importantConsider all aspects of the project (strategy, technical, etc.)
  • PM StaffingClient A – hired a dedicated internal PM (contractor). Project stayed pretty much on tasks and had clear internal feedback.Client A.2 – Allocate to someone’s job (dedicate and recognize time commitment, take other pieces off of plate)Client B – hired an external PM to coordinate and manage deadlines, but there was no internal PM to own project and push decisionsClient C – internal PM was only the check writer. Agency had to push and build consensus decisions without a clear owner.Cross Functional Teams:Client A – created an internal team to review project specs and development. This team was the first to review each step and provide feedback. Made sell-in to other groups much easier.
  • Changing Roles – given the timeline, it might/probably is going to happenCommunicationsClient A – Group think and decision making/IT owned relationship and projectClient B – No decision maker. Design by committee.Client C – Great decision making and clear concise feedback
  • Client A – lack of an internal PM who didn’t know scope. Kept pushing items they thought we should be doing.Client B – upgrade crashed dev site, had to rebuildClient C – Scope creep and additional integration needs. Hooks aren’t there in the AMS. (technology changes and lack of planning)Client D – Last minute staffing changes (both internal and vendor) – Lack of bench strength (back-up staffing, cross training)Client E– No mission or strategy for what you actually want to accomplish
  • Introductions

Website Redesign and CMS Migrations - 2013 AMP Annual Meeting Website Redesign and CMS Migrations - 2013 AMP Annual Meeting Presentation Transcript

  • Website Redesign and CMS Migration:&
  • Content Leaders• Amanda Charney– Director of Publications– International Association of Amusement Parks &Attractions• Ben Forstag– Senior Director of Communications– American Telemedicine Association• Ray van Hilst– Director, Client Strategy and Marketing– Vanguard Technology Corporation
  • www.vtcus.com/ampSlides, contact info, resources& more
  • Remember the User!!
  • Industry Councilamericantelemed.orgHome PagePracticeTelemedicineLearn aboutTelemedicineGet Involved About ATAAmerican Telemedicine Association SitemapVersion 1.1 - DraftUpdated 9 August 2012Member LoginSearchMy ProfileTerms PrivacyContact UsSitemapNews Feed Social FeedsSocial Media/SharingFeatureAreaWhat isTelmedicine?TelemedicineFAQsTelmedicineFormsStandards Telemedicine inthe News ConnectContactATA LeadershipJoin ATAMembership FormInternationalPartnersContact ASAJoin Member DirectoryFeatured EventHomepage ContentWho is ATA?CareersConversion Points:- Join- Resources for- HUB- Product & Service DirectoryFeatured CaseStudyATA Standards &GuidelinesGuidelines fromOtherOrganizationsTelemedicineStatisticsPublic Policy &AdvocacyTechnicalStandardsIndustry NewsStandardsWorking GroupsTelemedicine CaseStudiesThe HUBSpecial InterestGroups (SIGs)Sponsorship &AdvertisingTelemedicineEducationATA MeetingsWebinarsOnline EducationATA MarketwatchNomenclatureProduct & ServiceDirectoryTraining ProgramAccreditationTelemedicineResource CentersATA MarketPlaceTelemedicine NewsATA JournalsATA NewsPress ReleaseArchivesATA MediaSourcesATA BlogMember DirectoryPolicy IssuesState TelemedicinePolicyPolicy ResourcesPolicy A TeamsPolicy WhitePapersPolicy WikiTelemedicineAwardsATA EmploymentCenterJoin ATAAds and Promo:- Sponsors/Sustaining Circle- Liability Insurance- Homepage Advertising- House Promo SpotsLeadershipInstitutionalMembersIndustry MembersPresidentsCouncilIndividualMembersGlobal PartnersDonors
  • What Are You Aiming For?• Define the website’smission• What does success looklike?• Cosmetic or strategicchange?• Market changes• Out of date technology
  • Expectations Management• Pre-work• Sell-in & Buy-in• Functionality & Design• Messaging
  • Content Audit
  • Consider Project Timing• Typical projecttimelines• Start content early– Content audit– Updating content• Planning around yourbusiness
  • Project Management Tools• Gantt Charts• MS Project• Client Extranets• Basecamp• Dropbox• Quickbase• Excel• Project Spec
  • Assign Resources• Dedicated PMs– Vendor– Client– External• Producer/Business Owner• Cross functional projectteam• Content team
  • Open Communication is Critical• Identify the truedecision makers• Having hardconversations• Changing roles• Staffing turnover
  • Hellooo…. Murphy!• Proper project scoping• Identify unknownsearly• Manage internal issues• Changing technology
  • • Followed aprocess• Put the memberfirst• Focused decisionmaking
  • Jennifer FineOB/GYNRural Practice38 years OldClinician/Early ExplorerOscar JonesEVP Operations and ServicesMedical Center50 Years OldAdministration/Resource ResearcherAlex MotaVP Information Systems andTechnologyMedical Institution45 years oldIT Infrastructure/ImplementerAcademic/ShaperLeslie MartinAssistant ProfessorUniversity Medical School52 Years Old
  • Events News Case Studies& StandardsPolicy Networking Vendor/SupplierDirectoryEducation Sponsorship MembershipClinician/EarlyAdopter✓ ✓ ✓ ✓Administrator/ResourceResearcher✓ ✓ ✓ ✓ITInfrastructure/Implementer✓ ✓ ✓ ✓Academic/Shaper✓ ✓ ✓ ✓Manufacturer/Influencer✓ ✓ ✓ ✓
  • Industry Councilamericantelemed.orgHome PagePracticeTelemedicineLearn aboutTelemedicineGet Involved About ATAAmerican Telemedicine Association SitemapVersion 1.1 - DraftUpdated 9 August 2012Member LoginSearchMy ProfileTerms PrivacyContact UsSitemapNews Feed Social FeedsSocial Media/SharingFeatureAreaWhat isTelmedicine?TelemedicineFAQsTelmedicineFormsStandards Telemedicine inthe News ConnectContactATA LeadershipJoin ATAMembership FormInternationalPartnersContact ASAJoin Member DirectoryFeatured EventHomepage ContentWho is ATA?CareersConversion Points:- Join- Resources for- HUB- Product & Service DirectoryFeatured CaseStudyATA Standards &GuidelinesGuidelines fromOtherOrganizationsTelemedicineStatisticsPublic Policy &AdvocacyTechnicalStandardsIndustry NewsStandardsWorking GroupsTelemedicine CaseStudiesThe HUBSpecial InterestGroups (SIGs)Sponsorship &AdvertisingTelemedicineEducationATA MeetingsWebinarsOnline EducationATA MarketwatchNomenclatureProduct & ServiceDirectoryTraining ProgramAccreditationTelemedicineResource CentersATA MarketPlaceTelemedicine NewsATA JournalsATA NewsPress ReleaseArchivesATA MediaSourcesATA BlogMember DirectoryPolicy IssuesState TelemedicinePolicyPolicy ResourcesPolicy A TeamsPolicy WhitePapersPolicy WikiTelemedicineAwardsATA EmploymentCenterJoin ATAAds and Promo:- Sponsors/Sustaining Circle- Liability Insurance- Homepage Advertising- House Promo SpotsLeadershipInstitutionalMembersIndustry MembersPresidentsCouncilIndividualMembersGlobal PartnersDonors
  • • Launching an AMS andCMS at the same time• Having other systems tomove• New sections need newcontent
  • • AMS Upgrade plus newsystems• More content thanexpected to migrate• Launching at aconference
  • • Responsive web design• Changing strategy• Scope creep• Delayed approvals• CMS Training
  • ATA Success• Significantly increased site traffic– Higher membership and conference participation• More visibility for ATA events and education• Engaging mobile audience• Increase advertising revenue• Content and navigation driven by user needs, notpolitics• Seamless, user friendly experience across all webplatforms
  • IAAPA Success• Increased advertising sales• Direct access to international portals• Navigation driven by member needs• Better promotion of key programs/events• Protected key content behind member login• Expo focus delivered through mini-sites
  • Q & A
  • Have more questions? Reach out!• Amanda Charney, IAAPAacharney@iaapa.org703.836.4800• Ben Forstag, ATAbforstag@americantelemed.org202.223.3333• Ray van Hilst, Vanguard Technologyrvanhilst@vtcus.com703.439.1990www.vtcus.com/amp