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Vanguard Technology - The Blog Factor: Why Starting A Blog Today Is More Important Than Ever
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Vanguard Technology - The Blog Factor: Why Starting A Blog Today Is More Important Than Ever

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This is the talk I gave to the American Dental Association in Chicago about the power of blogging for associations.

This is the talk I gave to the American Dental Association in Chicago about the power of blogging for associations.

Published in: Technology, Business
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  • 1. Management Conference Week July 2009 Chris Bonney VP of Business Development cbonney@vtcus.com
  • 2.  Blog basics: What is a blog, really?  Determine why you should (or shouldn’t) blog  Understand elements of a successful blog  How to start a blog  How to market your blog
  • 3. Passion Sustainability Relevance
  • 4. What Is A Blog?
  • 5. Blogging is a conversation
  • 6.  Create more  Starting a interest conversation  Increase  Creating value participation  Being transparent Perpetuate trust Being By    Be viewed as an knowledgeable, expert relevant, passionate  Expand your  Becoming Google- online visibility friendly
  • 7. 1. You have something to say – and a unique way to say it. 2. You have something to say – and a unique way to say it and you’re passionate about it. 3. You have something to say – and a unique way to say it and you’re passionate about it and it’s relevant to your audience. 4. You have something to say – and a unique way to say it and you’re passionate about it and it’s relevant to your audience and it provides value. 5. You have something to say – and a unique way to say it and you’re passionate about it and it’s relevant to your audience and it provides value and
  • 8.  Read other blogs  Subscribe to other blogs  Comment on other blogs  Track your organization
  • 9.  What type of blog will you write?  Who will your audience be?  What subject(s) will you write about?  Are you passionate about your topic and the idea of blogging in general?  Can you sustain the effort?
  • 10. Blogging is like Blogging is like rowing upstream rowing upstream
  • 11.  Thought leader/expert  Practical advice  Advocacy  Corporate  Journalistic
  • 12. The Biggest 1. Huffington Post Blogs 2.TechCrunch 3.Engadget In 4.Boing Boing The 5.Mashable! Land July 2009 According to technorati.com
  • 13.  Your members  Your prospects  Your staff  The press  Your vendors  Industry influencers
  • 14.  Determine audience  Leverage gaps  What you know  What you can sustain  Your passion
  • 15. Are you passionate about your topic and the idea of blogging in general? Well, are you?
  • 16.  Blogger: Marketing director  Audience: General public/patients  Subjects: Tips, tricks and strange facts  Schedule: 2x week  Goal: 100 posts
  • 17.  Blog vs. website  TypePad, WordPress, Blogger  Preview, post, save, or schedule  Category, tagging  Trackbacks
  • 18.  Title  Picture  Intro hook  Body  Sub-headers  Closing question  Photo credit
  • 19. “What The ADA Has To Say About Cosmetic Dentistry” OR “7 Things The ADA Will Never Say About Cosmetic Dentistry And Why”
  • 20. • Who Else Wants… • The Secret Of… • Here Is A Method That Is Helping (blank) to (blank) • Little Known Ways To… • What Everybody Ought To Know About… Excerpted from CopyBlogger.com: http://www.copyblogger.com/10-sure-fire-headline-formulas-that- work/
  • 21.  Lists  Numbers  Anticipation  Contrarian viewpoint  Irreverence  Call to action
  • 22.  RSS  Email  About  Blog roll  Best posts  Archive of previous posts  Your Picture
  • 23.  Consider audience  Consider your schedule  Consider the topic  Consider the long haul 1x week minimum 2x day maximum
  • 24. How Do You Market Your Blog?
  • 25. Remarkable Content Brings Traffic
  • 26.  Twitter  Digg  StumbleUpon  Facebook  MySpace  LinkedIn  Del.icio.us  FriendFeed  SlideShare
  • 27.  Write in other places like Squidoo, HubPages, Helium, EzineArticles  Comment on other blogs  Blog rolls  Guest bloggers  Write great content
  • 28. When would now be a good time to start your blog?
  • 29.  PPT and other resources: www.vtcus.com/ada.aspx  Email: cbonney@vtcus.com  Web: www.vtcus.com  Blogs: chrisbonney.typepad.com and vanguardtechnology.wordpress.com  Twitter: @chrisbonney
  • 30. BOOKS  Naked Conversations – Robert Scoble and Shel Israel  The News of PR and Marketing – David Meerman Scott  Here Comes Everybody – Clay Shirky  The Blog Factor (e-book) – Chris Bonney (www.vtcus.com/ebook) BLOGS  http://www.theforumeffect.org/  http://www.copyblogger.com  http://www.diaryofareluctantblogger.com/  http://cindyae.blogspot.com/  http://www.blogoclump.com/
  • 31.  Rowing - Peter - http://www.flickr.com/people/psmithy/  What is a blog – Brian Solis - http://www.flickr.com/people/briansolis/  Conversation – Gideon - http://www.flickr.com/people/malias/  Clock – Roberto41144 - http://www.flickr.com/people/9385421@N08/  Secret – MMGoode - http://www.flickr.com/photos/mmgoode/  Trump tower – chascarper - http://www.flickr.com/people/chascarper/  Syrup – i_yudai - http://www.flickr.com/people/y_i/  Seth Godin – www.sethgodin.com  Cat – Katherine - http://www.flickr.com/people/aka_kath/  Audience – James Emery - http://www.flickr.com/people/emeryjl/  Stadium – Ian Ransley - http://www.flickr.com/people/design-dog/  Elephants – Tai Stietman - http://www.flickr.com/people/21949386@N07/  Tape measure – Shereen M - http://www.flickr.com/people/shereen84/  Starting line – elisasizzle - http://www.flickr.com/people/crayoncauldron/

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