Management Conference Week




        July 2009

        Chris Bonney
 VP of Business Development
     cbonney@vtcus.com
   Blog basics: What is a blog, really?
   Determine why you should (or shouldn’t) blog
   Understand elements of a suc...
Passion
  Sustainability
          Relevance
What Is A Blog?
Blogging is a conversation
   Create more                 Starting a
    interest                     conversation
   Increase                   ...
1.   You have something to say – and a unique way to
     say it.
2.   You have something to say – and a unique way to
   ...
   Read other blogs
   Subscribe to other blogs
   Comment on other blogs
   Track your organization
   What type of blog will you write?
   Who will your audience be?
   What subject(s) will you write about?
   Are you...
Blogging is like

               Blogging is like rowing upstream




              rowing upstream
   Thought leader/expert
   Practical advice
   Advocacy
   Corporate
   Journalistic
The
Biggest                       1. Huffington Post
  Blogs                       2.TechCrunch
                          ...
   Your members
   Your prospects
   Your staff
   The press
   Your vendors
   Industry influencers
   Determine audience
   Leverage gaps
   What you know
   What you can sustain
   Your passion
Are you passionate
  about your topic
   and the idea of
blogging in general?
       Well, are you?
   Blogger: Marketing director
   Audience: General public/patients
   Subjects: Tips, tricks and strange facts
   Sch...
   Blog vs. website
   TypePad, WordPress, Blogger
   Preview, post, save, or schedule
   Category, tagging
   Trackb...
   Title
   Picture
   Intro hook
   Body
   Sub-headers
   Closing question
   Photo credit
“What The ADA Has To Say About Cosmetic
Dentistry”


OR


“7 Things The ADA Will Never Say About
Cosmetic Dentistry And Wh...
•   Who Else Wants…
•   The Secret Of…
•   Here Is A Method That Is Helping (blank) to
    (blank)
•   Little Known Ways T...
   Lists
   Numbers
   Anticipation
   Contrarian viewpoint
   Irreverence
   Call to action
   RSS
   Email
   About
   Blog roll
   Best posts
   Archive of previous posts
   Your Picture
   Consider audience
   Consider your schedule
   Consider the topic
   Consider the long haul


1x week minimum
2x da...
How Do You Market Your Blog?
Remarkable Content


                 Brings Traffic
   Twitter
   Digg
   StumbleUpon
   Facebook
   MySpace
   LinkedIn
   Del.icio.us
   FriendFeed
   SlideShare
   Write in other places like Squidoo, HubPages,
    Helium, EzineArticles
   Comment on other blogs
   Blog rolls
   ...
When would now be a good time to
        start your blog?
   PPT and other resources: www.vtcus.com/ada.aspx
   Email: cbonney@vtcus.com
   Web: www.vtcus.com
   Blogs: chrisbo...
BOOKS
   Naked Conversations – Robert Scoble and Shel Israel
   The News of PR and Marketing – David Meerman Scott
   H...
   Rowing - Peter - http://www.flickr.com/people/psmithy/
   What is a blog – Brian Solis - http://www.flickr.com/people...
Vanguard Technology - The Blog Factor: Why Starting A Blog Today Is More Important Than Ever
Vanguard Technology - The Blog Factor: Why Starting A Blog Today Is More Important Than Ever
Vanguard Technology - The Blog Factor: Why Starting A Blog Today Is More Important Than Ever
Vanguard Technology - The Blog Factor: Why Starting A Blog Today Is More Important Than Ever
Vanguard Technology - The Blog Factor: Why Starting A Blog Today Is More Important Than Ever
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Vanguard Technology - The Blog Factor: Why Starting A Blog Today Is More Important Than Ever

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This is the talk I gave to the American Dental Association in Chicago about the power of blogging for associations.

Published in: Technology, Business
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Vanguard Technology - The Blog Factor: Why Starting A Blog Today Is More Important Than Ever

  1. 1. Management Conference Week July 2009 Chris Bonney VP of Business Development cbonney@vtcus.com
  2. 2.  Blog basics: What is a blog, really?  Determine why you should (or shouldn’t) blog  Understand elements of a successful blog  How to start a blog  How to market your blog
  3. 3. Passion Sustainability Relevance
  4. 4. What Is A Blog?
  5. 5. Blogging is a conversation
  6. 6.  Create more  Starting a interest conversation  Increase  Creating value participation  Being transparent Perpetuate trust Being By    Be viewed as an knowledgeable, expert relevant, passionate  Expand your  Becoming Google- online visibility friendly
  7. 7. 1. You have something to say – and a unique way to say it. 2. You have something to say – and a unique way to say it and you’re passionate about it. 3. You have something to say – and a unique way to say it and you’re passionate about it and it’s relevant to your audience. 4. You have something to say – and a unique way to say it and you’re passionate about it and it’s relevant to your audience and it provides value. 5. You have something to say – and a unique way to say it and you’re passionate about it and it’s relevant to your audience and it provides value and
  8. 8.  Read other blogs  Subscribe to other blogs  Comment on other blogs  Track your organization
  9. 9.  What type of blog will you write?  Who will your audience be?  What subject(s) will you write about?  Are you passionate about your topic and the idea of blogging in general?  Can you sustain the effort?
  10. 10. Blogging is like Blogging is like rowing upstream rowing upstream
  11. 11.  Thought leader/expert  Practical advice  Advocacy  Corporate  Journalistic
  12. 12. The Biggest 1. Huffington Post Blogs 2.TechCrunch 3.Engadget In 4.Boing Boing The 5.Mashable! Land July 2009 According to technorati.com
  13. 13.  Your members  Your prospects  Your staff  The press  Your vendors  Industry influencers
  14. 14.  Determine audience  Leverage gaps  What you know  What you can sustain  Your passion
  15. 15. Are you passionate about your topic and the idea of blogging in general? Well, are you?
  16. 16.  Blogger: Marketing director  Audience: General public/patients  Subjects: Tips, tricks and strange facts  Schedule: 2x week  Goal: 100 posts
  17. 17.  Blog vs. website  TypePad, WordPress, Blogger  Preview, post, save, or schedule  Category, tagging  Trackbacks
  18. 18.  Title  Picture  Intro hook  Body  Sub-headers  Closing question  Photo credit
  19. 19. “What The ADA Has To Say About Cosmetic Dentistry” OR “7 Things The ADA Will Never Say About Cosmetic Dentistry And Why”
  20. 20. • Who Else Wants… • The Secret Of… • Here Is A Method That Is Helping (blank) to (blank) • Little Known Ways To… • What Everybody Ought To Know About… Excerpted from CopyBlogger.com: http://www.copyblogger.com/10-sure-fire-headline-formulas-that- work/
  21. 21.  Lists  Numbers  Anticipation  Contrarian viewpoint  Irreverence  Call to action
  22. 22.  RSS  Email  About  Blog roll  Best posts  Archive of previous posts  Your Picture
  23. 23.  Consider audience  Consider your schedule  Consider the topic  Consider the long haul 1x week minimum 2x day maximum
  24. 24. How Do You Market Your Blog?
  25. 25. Remarkable Content Brings Traffic
  26. 26.  Twitter  Digg  StumbleUpon  Facebook  MySpace  LinkedIn  Del.icio.us  FriendFeed  SlideShare
  27. 27.  Write in other places like Squidoo, HubPages, Helium, EzineArticles  Comment on other blogs  Blog rolls  Guest bloggers  Write great content
  28. 28. When would now be a good time to start your blog?
  29. 29.  PPT and other resources: www.vtcus.com/ada.aspx  Email: cbonney@vtcus.com  Web: www.vtcus.com  Blogs: chrisbonney.typepad.com and vanguardtechnology.wordpress.com  Twitter: @chrisbonney
  30. 30. BOOKS  Naked Conversations – Robert Scoble and Shel Israel  The News of PR and Marketing – David Meerman Scott  Here Comes Everybody – Clay Shirky  The Blog Factor (e-book) – Chris Bonney (www.vtcus.com/ebook) BLOGS  http://www.theforumeffect.org/  http://www.copyblogger.com  http://www.diaryofareluctantblogger.com/  http://cindyae.blogspot.com/  http://www.blogoclump.com/
  31. 31.  Rowing - Peter - http://www.flickr.com/people/psmithy/  What is a blog – Brian Solis - http://www.flickr.com/people/briansolis/  Conversation – Gideon - http://www.flickr.com/people/malias/  Clock – Roberto41144 - http://www.flickr.com/people/9385421@N08/  Secret – MMGoode - http://www.flickr.com/photos/mmgoode/  Trump tower – chascarper - http://www.flickr.com/people/chascarper/  Syrup – i_yudai - http://www.flickr.com/people/y_i/  Seth Godin – www.sethgodin.com  Cat – Katherine - http://www.flickr.com/people/aka_kath/  Audience – James Emery - http://www.flickr.com/people/emeryjl/  Stadium – Ian Ransley - http://www.flickr.com/people/design-dog/  Elephants – Tai Stietman - http://www.flickr.com/people/21949386@N07/  Tape measure – Shereen M - http://www.flickr.com/people/shereen84/  Starting line – elisasizzle - http://www.flickr.com/people/crayoncauldron/
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