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Vanguard Technology - ISES Event World 2009 - The Blog Factor
 

Vanguard Technology - ISES Event World 2009 - The Blog Factor

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This is the talk I gave on blogging at ISES Event World 2009.

This is the talk I gave on blogging at ISES Event World 2009.

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  • I do want to get started as soon as possible because we have a lot to cover today. Each of our slide could very well be a presentation into itself, but what I’m here to do today is give you an overview as well as some very practical and useful infor that will help you decide on whether blogging is right for you or not. Of course, the idea is for me to explain why I think it is vital that you start of blog, but there are considerations and it may not be right for everyone. But if you’ve been thinking aobut starting a blog or are wondering what all the fuss is about, then you’re in the right place. I’m here not to say that I know the true one way to be successful at a blog, I’m here to say, consider these things. They are things that have worked for me and for people that I’ve worked with and they complement the research and study I’ ve done on the topic as well. A little about me, I’m vp…and I write and speak. I have a blog. My relationship with NACE story. Let’s get started. Anyone here already have a blog? Anyone here like this close to doing a blog but just need a nudge? Anyone here just looking to see if it’s viable but not sure it’s for them? Does anyone want to volunteer as to why they haven’t started a blog yet? What is it that doesn’t seem like it’s a fit for you?
  • Part of Web 2.0 Define Web 2.0 Over 200,000 million blogs Over 50% of active Internet users have joined a social network 73% of Internet users have read a blog What is a blog? It’s a website where you can write whatever you want and people can comment on what you write.
  • There are many opinions on this one. And the truth is it’s a few things. It’s a conversation. Or even more nuanced, it’s a conversation starter. It’s a platform for your business It’s a channel.
  • This is why it’s more important today more than ever to blog. These are all lead-generating mechanisms. Give and you’ll get. Quid pro quo is dead. More things like create new leads, and then say how they can do this. New leads Close more deals Create a better marketing list
  • This is a scale for how right blogging may be for you. If you’re a 1, by all means, do it, if you’re a 5, start immediately. Your ripe for this opportunity. “ It’s a new day. We are no longer judged (or hired) by what we own. We are judged (and hired) by what we share.”
  • Still not convinced, and need to test the waters
  • These are the most basic considerations. READ SLIDE You may see some of the main themes of this talk already shining through. Passion and sustainability. So let’s touch on each of these points in a little more detail
  • It truly is.
  • Seth thinks there are 3: Cat, Boss, Viral There are other folks like Rohit Bhargava and Jesse Thomas who think there are 25 types of potential blogs. See their slideshow on all 25 here: http://tinyurl.com/ywj9zn . There are really only 5 types of blogs. I’m of the mindset that there are really only 5 types of blogs you can create. You’ll see overlap between Seth’s and the guys above who say there are 25. For simplicity, let’s focus on 5: Thought Leader/Expert: This is the blog that positions you as the person in the know and you provide insights into your profession/industry. Practical Advice: This is for the blogger who has been there and done that. Someone with years of experience that knows the ins and outs and can provide real-world advice on getting it done. Advocacy: A blog for (or against, I suppose) a certain cause or movement. Could even be something as simple as a “Gadget Gal” type of blog or a product review site of some kind. Corporate: Always tricky, but can be done. An “About Us” type of blog that talks mostly about the company and its happenings. Announcements about new products, etc. Journalist: The biggest blog in the land falls into this category. (See next page.) You report news on your industry or interests. Maybe even post some exclusive interviews or profiles.
  • The success of anything you write or talk about depends on how well you know your audience.
  • Okay, so you feel like you have something to say, and you’ve done your due diligence with the blogosphere. So what exactly do you write?
  • Blog: basics of wedding catering
  • Okay, so you’re passionate, trustworthy, and credible. You’ve researched the industry, checked out other blogs and have even commented on some of them. You know your audience(s) and have a niche topic to write about. You’re pretty sure you’re a writer and feel like you’re now ready to make your first post.
  • Do a sample post verbally. 10 Things To Ask Your Wedding Caterer. Now if I’m a Wedding Caterer why do I want to
  • Irreverance – don’t say it might seem like, or some people say, State it
  • Okay, so you’re passionate, trustworthy, and credible. You’ve researched the industry, checked out other blogs and have even commented on some of them. You know your audience(s) and have a niche topic to write about. You’re pretty sure you’re a writer and feel like you’re now ready to make your first post.
  • There are varying philosophies on how often you should post from every day multiple times to one a month.
  • There’s the obvious things like promote it on your website, put it on your business card, in your newsletter

Vanguard Technology - ISES Event World 2009 - The Blog Factor Vanguard Technology - ISES Event World 2009 - The Blog Factor Presentation Transcript