Vanguard Technology - ISES Event World 2009 - The Blog Factor
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This is the talk I gave on blogging at ISES Event World 2009.

This is the talk I gave on blogging at ISES Event World 2009.

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  • I do want to get started as soon as possible because we have a lot to cover today. Each of our slide could very well be a presentation into itself, but what I’m here to do today is give you an overview as well as some very practical and useful infor that will help you decide on whether blogging is right for you or not. Of course, the idea is for me to explain why I think it is vital that you start of blog, but there are considerations and it may not be right for everyone. But if you’ve been thinking aobut starting a blog or are wondering what all the fuss is about, then you’re in the right place. I’m here not to say that I know the true one way to be successful at a blog, I’m here to say, consider these things. They are things that have worked for me and for people that I’ve worked with and they complement the research and study I’ ve done on the topic as well. A little about me, I’m vp…and I write and speak. I have a blog. My relationship with NACE story. Let’s get started. Anyone here already have a blog? Anyone here like this close to doing a blog but just need a nudge? Anyone here just looking to see if it’s viable but not sure it’s for them? Does anyone want to volunteer as to why they haven’t started a blog yet? What is it that doesn’t seem like it’s a fit for you?
  • Part of Web 2.0 Define Web 2.0 Over 200,000 million blogs Over 50% of active Internet users have joined a social network 73% of Internet users have read a blog What is a blog? It’s a website where you can write whatever you want and people can comment on what you write.
  • There are many opinions on this one. And the truth is it’s a few things. It’s a conversation. Or even more nuanced, it’s a conversation starter. It’s a platform for your business It’s a channel.
  • This is why it’s more important today more than ever to blog. These are all lead-generating mechanisms. Give and you’ll get. Quid pro quo is dead. More things like create new leads, and then say how they can do this. New leads Close more deals Create a better marketing list
  • This is a scale for how right blogging may be for you. If you’re a 1, by all means, do it, if you’re a 5, start immediately. Your ripe for this opportunity. “ It’s a new day. We are no longer judged (or hired) by what we own. We are judged (and hired) by what we share.”
  • Still not convinced, and need to test the waters
  • These are the most basic considerations. READ SLIDE You may see some of the main themes of this talk already shining through. Passion and sustainability. So let’s touch on each of these points in a little more detail
  • It truly is.
  • Seth thinks there are 3: Cat, Boss, Viral There are other folks like Rohit Bhargava and Jesse Thomas who think there are 25 types of potential blogs. See their slideshow on all 25 here: http://tinyurl.com/ywj9zn . There are really only 5 types of blogs. I’m of the mindset that there are really only 5 types of blogs you can create. You’ll see overlap between Seth’s and the guys above who say there are 25. For simplicity, let’s focus on 5: Thought Leader/Expert: This is the blog that positions you as the person in the know and you provide insights into your profession/industry. Practical Advice: This is for the blogger who has been there and done that. Someone with years of experience that knows the ins and outs and can provide real-world advice on getting it done. Advocacy: A blog for (or against, I suppose) a certain cause or movement. Could even be something as simple as a “Gadget Gal” type of blog or a product review site of some kind. Corporate: Always tricky, but can be done. An “About Us” type of blog that talks mostly about the company and its happenings. Announcements about new products, etc. Journalist: The biggest blog in the land falls into this category. (See next page.) You report news on your industry or interests. Maybe even post some exclusive interviews or profiles.
  • The success of anything you write or talk about depends on how well you know your audience.
  • Okay, so you feel like you have something to say, and you’ve done your due diligence with the blogosphere. So what exactly do you write?
  • Blog: basics of wedding catering
  • Okay, so you’re passionate, trustworthy, and credible. You’ve researched the industry, checked out other blogs and have even commented on some of them. You know your audience(s) and have a niche topic to write about. You’re pretty sure you’re a writer and feel like you’re now ready to make your first post.
  • Do a sample post verbally. 10 Things To Ask Your Wedding Caterer. Now if I’m a Wedding Caterer why do I want to
  • Irreverance – don’t say it might seem like, or some people say, State it
  • Okay, so you’re passionate, trustworthy, and credible. You’ve researched the industry, checked out other blogs and have even commented on some of them. You know your audience(s) and have a niche topic to write about. You’re pretty sure you’re a writer and feel like you’re now ready to make your first post.
  • There are varying philosophies on how often you should post from every day multiple times to one a month.
  • There’s the obvious things like promote it on your website, put it on your business card, in your newsletter

Vanguard Technology - ISES Event World 2009 - The Blog Factor Presentation Transcript

  • 1. The Blog Factor: Why Starting A Blog Now Is More Important Than Ever. Chris Bonney Vanguard Technology Corporation
  • 2. Today’s Objectives
    • Blog basics: What is a blog, really?
    • Determine why you should (or shouldn’t) blog
    • Understand elements of a successful blog
    • How to start a blog
    • How to market your blog
  • 3. 7 Key Takeaways What Is A Blog?
  • 4.  
  • 5.  
  • 6. Blogging is a conversation
  • 7. Why Blog?
    • Create more leads
    • Increase your margins
    • Close more deals
    • Expand your online visibility
    • Be viewed as an expert
    • Starting a conversation
    • Creating value
    • Being transparent
    • Becoming Google-friendly
    • Being knowledgeable, relevant, passionate
    By
  • 8.  
  • 9.  
  • 10. Is It Right For You?
    • You have something to say – and a unique way to say it.
    • You have something to say – and a unique way to say it and you’re passionate about it.
    • You have something to say – and a unique way to say it and you’re passionate about it and it’s relevant to your audience.
    • You have something to say – and a unique way to say it and you’re passionate about it and it’s relevant to your audience and it provides value.
    • You have something to say – and a unique way to say it and you’re passionate about it and it’s relevant to your audience and it provides value and you can sustain it.
  • 11. Before You Blog
    • Read other blogs
    • Subscribe to other blogs
    • Comment on other blogs
    • Track your company
  • 12. Mini Business Plan
    • What type of blog will you write?
    • Who will your audience be?
    • What subject(s) will you write about?
    • Are you passionate about your topic and the idea of blogging in general?
    • Can you sustain the effort?
  • 13. Blogging is like rowing upstream
  • 14. What Types Of Blogs Are There?
    • Thought leader/expert
    • Practical advice
    • Advocacy
    • Corporate
    • Journalistic
  • 15. The Biggest Blogs In The Land June 2009
  • 16. Who’s Your Audience?
    • Your customers
    • Your prospects
    • Your employees
    • The press
    • Your investors
    • Your vendors
    • Industry influencers
  • 17. What Should You Blog About?
    • Determine audience
    • What isn’t talked about?
    • What you know
    • What you can sustain
    • Your passion
  • 18.
    • Are you passionate about your topic and the idea of blogging in general?
    • Well, are you?
  • 19. Your Blog Plan
    • Blog: Wedding catering
    • Audience: Brides-to-be
    • Subjects: The basics with humorous stories
    • Schedule: 2x week: 1x tip and 1x story
    • Goal: 100 posts
  • 20. How Do You Actually Blog?
    • Blog vs. website
    • TypePad, WordPress, Blogger
    • Preview, post, save, or schedule
    • Category, tagging
  • 21.  
  • 22. Structure Of Posts
    • Title
    • Picture
    • Intro hook
    • Body
    • Sub-headers
    • Closing question
    • Photo credit
  • 23. What’s A Better Title?
    • “ Cooking Under Pressure”
    • OR
    • “ 7 Insider Secrets For Cooking A World-class Dish When The Heat Is On”
  • 24. Brain Starters
    • Who Else Wants…
    • The Secret Of…
    • Here Is A Method That Is Helping (blank) to (blank)
    • Little Known Ways To…
    • What Everybody Ought To Know About…
    • Excerpt from CopyBlogger.com: http://www.copyblogger.com/10-sure-fire-headline-formulas-that-work/
  • 25. Sticky Elements Of Posts
    • Lists
    • Numbers
    • Anticipation
    • Contrarian viewpoint
    • Irreverence
    • Call to action
  • 26.  
  • 27. Your Side Bar
    • RSS
    • Email
    • About
    • Blog roll
    • Best posts
    • Archive of previous posts
    • Your Picture
  • 28. How Often Should You Post?
    • Consider audience
    • Consider your schedule
    • Consider the topic
    • Consider the long haul
    • 1x week minimum
    • 2x day maximum
  • 29.
    • How do you market your blog?
  • 30. Remarkable Content Brings Traffic
  • 31. Social Networking
    • Twitter
    • StumbleUpon
    • Facebook
    • MySpace
    • LinkedIn
    • Del.icio.us
    • FriendFeed
    • SlideShare
  • 32. What Else?
    • Write in other places like Squidoo, HubPages, Helium, EzineArticles
    • Comment on other blogs
    • Blog rolls
    • Guest bloggers
    • Write great content
  • 33. What Will Make Your Blog Great?
  • 34. So will you start today? When would now be a good time To start your blog?
  • 35. Contact
    • Resources: www.vtcus.com/ises.aspx
    • Email: cbonney@vtcus.com
    • Blogs:
    • vanguardtechnology.wordpress.com
    • chrisbonney.typepad.com
    • Twitter: @chrisbonney
  • 36. Books And Blogs
    • BOOKS
    • Naked Conversations – Robert Scoble and Shel Israel
    • The News of PR and Marketing – David Meerman Scott
    • Here Comes Everybody – Clay Shirky
    • BLOGS
    • www.problogger.com
    • www.copyblogger.com
    • sethgodin.typepad.com
    • www.chrisbrogan.com
  • 37. Photo Credits
    • Rowing - Peter - http://www.flickr.com/people/psmithy/
    • What is a blog – Brian Solis - http://www.flickr.com/people/briansolis/
    • Conversation – Gideon - http://www.flickr.com/people/malias/
    • Clock – Roberto41144 - http://www.flickr.com/people/9385421@N08/
    • Trump tower – chascarper - http://www.flickr.com/people/chascarper/
    • Syrup – i_yudai - http://www.flickr.com/people/y_i/
    • Seth Godin – www.sethgodin.com
    • Cat – Katherine - http://www.flickr.com/people/aka_kath/
    • Audience – James Emery - http://www.flickr.com/people/emeryjl/
    • Stadium – Ian Ransley - http://www.flickr.com/people/design-dog/
    • Elephants – Tai Stietman - http://www.flickr.com/people/21949386@N07/
    • Tape measure – Shereen M - http://www.flickr.com/people/shereen84/
    • Starting line – elisasizzle - http://www.flickr.com/people/crayoncauldron/