What Matters? Appropriate introductions Soft launch promo Sufficient access Do they know their login Create familiarity Did you provide a tutorial? Demonstrate value Relevant, meaningful, etc. Perpetuate acceptance and participation Are champions leading the charge?
Org ObjectivesMore membersContent deliveryOutreach Branding Sell products What else? Mbr ObjectivesAccreditation Education Networking Credentials Recognition What else? Social Network
Plan Exercise #1 Fill out Mad Libs mission statement. Then list top 4 priorities. Finally, fill out cloud diagram as a group.
5 Part Framework for Success The essentials of great social media
5 Part Framework for Success Listen Align Know Who Engage Support
1: Listen Your organization Your industry Your members Your competition
You Must Blog! Easy way to start People are familiar with it Conversation starter Transparency More thoughtful Longer shelf life SEO friendly
Blogging Basics Have a schedule Be personal/have an opinion/be irreverent Leave some stuff out Include an image Ask for feedback Check out our blogging eBook Check out other association/educational blogs
What’s the ROI of your mother? Gary Vaynerchuk
Ratios: - # of comments to a posting; # of responses to a single threaded message; # of member created groups to organization created groups (communities) Time lapse metric – relative timing of last posting (interaction - whatever it might have been - blog, message, comment, article) - how many hours/days since last Number of common contacts per member (i.e on average, 3 common contacts are shared amongst members) Number of bookmarked / ranked / rated resources over period of time Number of page views / downloads Potential Metrics
How Do We Market and Launch? Sell the sizzle Leverage sneezers Create meaningful programs/triggers Start small and slow Never launch
Selling A House Classic Georgian with huge family room and updated kitchen, including granite countertops and stainless steel appliances. Fully finished basement , perfect for a game room or home theater. Blocks from downtown, best school district in the county. Must see. It’s brick. It has 10 rooms. It has a basement. Why don’t you move in today?
Selling A Community Our new community is up and running. Come network with other members, share best practices and discuss hot topics. Will the new legislation affect your school? You might be surprised to find out what bad news some members have received recently. Chime in or learn more. Share your best advice for newbies in our industry. Highest ranked submission gets $100 off annual event registration. Help a newbie today. 11 people have commented on our most recent blog post about NCLB. Incredible insights from people just like you. Read more.
Start Small and Slow Board area Committee collaboration Single discussion on a great topic Review a publication Select an educational event Help with accreditation
"Never doubt that a small group of committed people can change the world - indeed it is the only thing that ever has." -Anthropologist Margaret Mead, an alum of PAIS Member School, Buckingham Friends School
Never Launch Series of soft launches Try beta Success hinges on: Value Relevance Scalability Word of mouth It doesn’t hinge on: Promotion
Plan Exercise #6 Fill out Marketing and Launch area
In Case You Haven’t Heard Splinternet QR codes Foursquare.com Quora.com Scoop.it Hunch.com Posterous.com
In Closing, Social Media Is About… Personal voices and experiences Thinking small, especially at first Being specific Being honest/transparent Understanding that you don’t own it Distributing content through appropriate channels Creating a scalable and shareable platform Helping perpetuate word of mouth
Thank You For Your Attention! Chris Bonney VP, Client Experience Vanguard Technology email@example.com @chrisbonney 312-263-1322 x 505 www.vtcus.com