Your SlideShare is downloading. ×
0
ISAE - Vanguard Technology Social Networking Presentation
ISAE - Vanguard Technology Social Networking Presentation
ISAE - Vanguard Technology Social Networking Presentation
ISAE - Vanguard Technology Social Networking Presentation
ISAE - Vanguard Technology Social Networking Presentation
ISAE - Vanguard Technology Social Networking Presentation
ISAE - Vanguard Technology Social Networking Presentation
ISAE - Vanguard Technology Social Networking Presentation
ISAE - Vanguard Technology Social Networking Presentation
ISAE - Vanguard Technology Social Networking Presentation
ISAE - Vanguard Technology Social Networking Presentation
ISAE - Vanguard Technology Social Networking Presentation
ISAE - Vanguard Technology Social Networking Presentation
ISAE - Vanguard Technology Social Networking Presentation
ISAE - Vanguard Technology Social Networking Presentation
ISAE - Vanguard Technology Social Networking Presentation
ISAE - Vanguard Technology Social Networking Presentation
ISAE - Vanguard Technology Social Networking Presentation
ISAE - Vanguard Technology Social Networking Presentation
ISAE - Vanguard Technology Social Networking Presentation
ISAE - Vanguard Technology Social Networking Presentation
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

ISAE - Vanguard Technology Social Networking Presentation

716

Published on

This is the presentation we gave at ISAE about social networking.

This is the presentation we gave at ISAE about social networking.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
716
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
15
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Presented by Chris Bonney VP of Client Services Vanguard Technology
  • 2.  What Is Social Networking?  How Has It Affected The Association World?  How Do You Know If It’s Right For You?  How Should You Use It?
  • 3.  Facebook: 90 million active users  YouTube: 100 million videos  Blog : Almost 200 million blogs  Photo: 55% of active users have uploaded  Wikipedia: 4 million articles  RSS: 39% of active users subscribe
  • 4.  Insider’s view  Create transparency  Open a dialogue  Provide value  Increase credibility  Potential for viral marketing  Open up new revenue streams  Bring event experience online  Increase site “stickiness”
  • 5.  Map to strategy  Pick the right partner  Little by little  Market it  Commit to long term  Unique ROI expectations
  • 6. .ORG
  • 7.  Membership-specific profile information , profile in one place  Integrated with AMS  Integrated with association website  Resource sharing like documents, videos, and podcasts  Blended communication with other org messaging  Tracking of member activity  No one has to sign up  Non-dues revenue, sponsorship
  • 8.  Map to organizational strategy  Complement your existing marketing initiatives  Sync with existing web projects  Understand membership needs  Understand membership tolerance  Could it be a blended approach?
  • 9. Designed with www.mindmeister.com
  • 10.  Events  Education  File sharing  Member networking  Glossary of terms  Testimonials
  • 11.  Association-specific  Strategically minded  Integrate with AMS  Modular  Priced for your usage  Sponsorship
  • 12.  Web 2.0 is here to stay  Your membership expects this type of interaction online  There are many ways to address the opportunity, but it must complement your organizational strategy  Can be a blended approach  Must know what to look for in a product
  • 13.  Chris Bonney  VP of Client Services  Vanguard Technology ◦ cbonney@vtcus.com ◦ 312-263-1322 x 505 ◦ www.vtcus.com
  • 14.  Ben and Jerry – Sage - http://www.flickr.com/people/misssage/  Wright Brothers – David Erickson - http://www.flickr.com/people/e-strategycom/

×