Presented by Chris Bonney
VP of Client Services
Vanguard Technology

 What Is Social Networking?
 How Has It Affected The Association World?
 How Do You Know If It’s Right For You?
 How Should You Use It?

 Facebook: 90 million active users
 YouTube: 100 million videos
 Blog : Almost 200 million blogs
 Photo: 55% of active users have uploaded
 Wikipedia: 4 million articles
 RSS: 39% of active users subscribe

 Insider’s view
 Create transparency
 Open a dialogue
 Provide value
 Increase credibility
 Potential for viral marketing
 Open up new revenue streams
 Bring event experience online
 Increase site “stickiness”

 Map to strategy
 Pick the right partner
 Little by little
 Market it
 Commit to long term
 Unique ROI expectations

.ORG

 Membership-specific profile information , profile in
one place
 Integrated with AMS
 Integrated with association website
 Resource sharing like documents, videos, and
podcasts
 Blended communication with other org messaging
 Tracking of member activity
 No one has to sign up
 Non-dues revenue, sponsorship

 Map to organizational strategy
 Complement your existing marketing
initiatives
 Sync with existing web projects
 Understand membership needs
 Understand membership tolerance
 Could it be a blended approach?

Designed with www.mindmeister.com

 Events
 Education
 File sharing
 Member networking
 Glossary of terms
 Testimonials

 Association-specific
 Strategically minded
 Integrate with AMS
 Modular
 Priced for your usage
 Sponsorship

 Web 2.0 is here to stay
 Your membership expects this type of
interaction online
 There are many ways to address the
opportunity, but it must complement your
organizational strategy
 Can be a blended approach
 Must know what to look for in a product

 Chris Bonney
 VP of Client Services
 Vanguard Technology
◦ cbonney@vtcus.com
◦ 312-263-1322 x 505
◦ www.vtcus.com

 Ben and Jerry – Sage - http://www.flickr.com/people/misssage/
 Wright Brothers – David Erickson - http://www.flickr.com/people/e-strategycom/