Presented by Vanguard Technology

What Is Social Networking? How Has It Affected The Association World? How Do You Know If It’s Right For You? How Should You Use It? Connected Community

What Is Social Networking?

How Has It Affected The Association World?

How Do You Know If It’s Right For You?

How Should You Use It?

Connected Community

Social Networking - Facebook Social Media – YouTube Blog - Blogger Photo - Flickr Wiki - Wikipedia Podcasting - PodBean Bookmarking – Del.icio.us RSS – FeedBurner Aggregator - FriendFeed

Social Networking - Facebook

Social Media – YouTube

Blog - Blogger

Photo - Flickr

Wiki - Wikipedia

Podcasting - PodBean

Bookmarking – Del.icio.us

RSS – FeedBurner

Aggregator - FriendFeed

Facebook: 90 million active users YouTube: 100 million videos Blog : Almost 200 million blogs Photo: 55% of active users have uploaded Wikipedia: 4 million articles RSS: 39% of active users subscribe

Facebook: 90 million active users

YouTube: 100 million videos

Blog : Almost 200 million blogs

Photo: 55% of active users have uploaded

Wikipedia: 4 million articles

RSS: 39% of active users subscribe

Need value-add member benefit? Looking to extend your reach? Want to increase member engagement? Up your cachet in the industry? Attract younger membership? Increase non-dues revenue? But… What would your members’ tolerance be? Can you maintain and sustain it? Will you market it?

Need value-add member benefit?

Looking to extend your reach?

Want to increase member engagement?

Up your cachet in the industry?

Attract younger membership?

Increase non-dues revenue?

But…

What would your members’ tolerance be?

Can you maintain and sustain it?

Will you market it?

Insider’s view Create transparency Open a dialogue Provide value Increase credibility Potential for viral marketing Open up new revenue streams Bring event experience online Increase site “stickiness”

Insider’s view

Create transparency

Open a dialogue

Provide value

Increase credibility

Potential for viral marketing

Open up new revenue streams

Bring event experience online

Increase site “stickiness”

Map to strategy Pick the right partner Little by little Market it Commit to long term Unique ROI expectations

Map to strategy

Pick the right partner

Little by little

Market it

Commit to long term

Unique ROI expectations

.ORG

Built-in audience, members who are web-savvy may have Facebook account Technology already built Large audience Free User-driven content Reach potential new members Appeals to potential younger members Serve as a marketing channel

Built-in audience, members who are web-savvy may have Facebook account

Technology already built

Large audience

Free

User-driven content

Reach potential new members

Appeals to potential younger members

Serve as a marketing channel

Membership-specific profile information , profile in one place Integrated with AMS Integrated with association website Resource sharing like documents, videos, and podcasts Blended communication with other org messaging Tracking of member activity No one has to sign up Non-dues revenue, sponsorship

Membership-specific profile information , profile in one place

Integrated with AMS

Integrated with association website

Resource sharing like documents, videos, and podcasts

Blended communication with other org messaging

Tracking of member activity

No one has to sign up

Non-dues revenue, sponsorship

Map to organizational strategy Complement your existing marketing initiatives Sync with existing web projects Understand membership needs Understand membership tolerance Could it be a blended approach?

Map to organizational strategy

Complement your existing marketing initiatives

Sync with existing web projects

Understand membership needs

Understand membership tolerance

Could it be a blended approach?

Designed with www.mindmeister.com

Market it Provide incentives Participate in it Monitor it Enjoy it

Market it

Provide incentives

Participate in it

Monitor it

Enjoy it

There will be valuable content that supports the community members’ goals The community is self-fueling Your community encourages member-to-member participation The marketing effort encourages member-to-website interaction Your association participates in the effort on an ongoing basis Your software allows members to share the elements on other online destinations You have an appropriate call to action

There will be valuable content that supports the community members’ goals

The community is self-fueling

Your community encourages member-to-member participation

The marketing effort encourages member-to-website interaction

Your association participates in the effort on an ongoing basis

Your software allows members to share the elements on other online destinations

You have an appropriate call to action

Extend and enhance the event experience Conference commercial Speaker promo video Attendee networking Ad hoc groups prior and post Sponsorship Posting of abstracts and presentations Educational American Society of Cataract and Refractive Surgery American Society of Ophthalmic Administrators Media Source National Association for Retail Marketing Services

Extend and enhance the event experience

Conference commercial

Speaker promo video

Attendee networking

Ad hoc groups prior and post

Sponsorship

Posting of abstracts and presentations

Educational

American Society of Cataract and Refractive Surgery

American Society of Ophthalmic Administrators

Media Source

National Association for Retail Marketing Services

Association-specific Experience in industry and technology Strategically minded Integrate with your AMS Modular Priced for your level of usage Sponsorship

Association-specific

Experience in industry and technology

Strategically minded

Integrate with your AMS

Modular

Priced for your level of usage

Sponsorship

Directory 2.0 Social Networking eGroups Forums, Listservs Resource Library Documents, Videos, Photos, Presentations… Glossary - Wiki Microsites Chapters, Committees

Directory 2.0

Social Networking

eGroups

Forums, Listservs

Resource Library

Documents, Videos, Photos, Presentations…

Glossary - Wiki

Microsites

Chapters, Committees

Private Social Networking within the Organization Similar to LinkedIn or Facebook Brings networking and community online Participants can communicate effectively Collaborate with groups of members Use eGroups, Resource Library, or Microsites

Private Social Networking within the Organization

Similar to LinkedIn or Facebook

Brings networking and community online

Participants can communicate effectively

Collaborate with groups of members

Use eGroups, Resource Library, or Microsites

Combines two proven technologies… Email List Servers (ListServs) Active, immediate response High speed communications (uses Lyris) Threaded Discussions/Forums Permanent, searchable content Longer thread life

Combines two proven technologies…

Email List Servers (ListServs)

Active, immediate response

High speed communications (uses Lyris)

Threaded Discussions/Forums

Permanent, searchable content

Longer thread life

Share downloadable or streaming files with members Org  People People  People

Share downloadable or streaming files with members

Org  People

People  People

Key Features Download, stream, or view files in browser 5 star ratings Collaborative Tagging Favorites User Comments Personalized RSS feeds Integration Advertising opportunities

Key Features

Download, stream, or view files in browser

5 star ratings

Collaborative Tagging

Favorites

User Comments

Personalized RSS feeds

Integration

Advertising opportunities

A way to create special websites for your groups Maintain branding Uniform navigation

A way to create special websites for your groups

Maintain branding

Uniform navigation

Define the Terms and Acronyms of your industry Easy first step into Wikis (people-managed content) Publish for the world to bring visitors to your site Features Most popular terms are highlighted for easy access All revisions tracked and visible Definitions can be requested or suggested Ratings Comments RSS Feed

Define the Terms and Acronyms of your industry

Easy first step into Wikis (people-managed content)

Publish for the world to bring visitors to your site

Features

Most popular terms are highlighted for easy access

All revisions tracked and visible

Definitions can be requested or suggested

Ratings

Comments

RSS Feed

Web 2.0 is here to stay Your membership expects this type of interaction online There are many ways to address the opportunity, but it must complement your organizational strategy Can be a blended approach Must know what to look for in a product How Connected Community can help

Web 2.0 is here to stay

Your membership expects this type of interaction online

There are many ways to address the opportunity, but it must complement your organizational strategy

Can be a blended approach

Must know what to look for in a product

How Connected Community can help

Open forum for questions and comments. Contacts: Chris Bonney or Jack Cota [email_address] 312-994-2312 www.vtcus.com

Open forum for questions and comments.

Contacts: Chris Bonney or Jack Cota

[email_address]

312-994-2312

www.vtcus.com