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Is Social Networking Right For Your Association?  By Vanguard Technology
 

Is Social Networking Right For Your Association? By Vanguard Technology

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This is a presentation given to association executives explaining the power of Web 2.0 and what it can do for their organizations.

This is a presentation given to association executives explaining the power of Web 2.0 and what it can do for their organizations.

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  • There may be some people joining along the way, but I’d like to get started. PAUSE My name is Chris Bonney Thank you for joining Vanguard Technology’s social networking webinar today Just a few housekeeping items before we get started I will be muting all participants for the duration of the presentation to ensure sound quality and continuity I’ll set aside some time for questions in the middle and at the end of the presentation It should last just under an hour top to bottom Today’s session will be recorded and presented on our website for future viewing Now on to today’s topics

Is Social Networking Right For Your Association?  By Vanguard Technology Is Social Networking Right For Your Association? By Vanguard Technology Presentation Transcript

  • Presented by Vanguard Technology
    • What Is Social Networking?
    • How Has It Affected The Association World?
    • How Do You Know If It’s Right For You?
    • How Should You Use It?
    • Connected Community
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    • Social Networking - Facebook
    • Social Media – YouTube
    • Blog - Blogger
    • Photo - Flickr
    • Wiki - Wikipedia
    • Podcasting - PodBean
    • Bookmarking – Del.icio.us
    • RSS – FeedBurner
    • Aggregator - FriendFeed
    • Facebook: 90 million active users
    • YouTube: 100 million videos
    • Blog : Almost 200 million blogs
    • Photo: 55% of active users have uploaded
    • Wikipedia: 4 million articles
    • RSS: 39% of active users subscribe
    • Need value-add member benefit?
    • Looking to extend your reach?
    • Want to increase member engagement?
    • Up your cachet in the industry?
    • Attract younger membership?
    • Increase non-dues revenue?
    • But…
    • What would your members’ tolerance be?
    • Can you maintain and sustain it?
    • Will you market it?
    • Insider’s view
    • Create transparency
    • Open a dialogue
    • Provide value
    • Increase credibility
    • Potential for viral marketing
    • Open up new revenue streams
    • Bring event experience online
    • Increase site “stickiness”
    • Map to strategy
    • Pick the right partner
    • Little by little
    • Market it
    • Commit to long term
    • Unique ROI expectations
  • .ORG
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    • Built-in audience, members who are web-savvy may have Facebook account
    • Technology already built
    • Large audience
    • Free
    • User-driven content
    • Reach potential new members
    • Appeals to potential younger members
    • Serve as a marketing channel
    • Membership-specific profile information , profile in one place
    • Integrated with AMS
    • Integrated with association website
    • Resource sharing like documents, videos, and podcasts
    • Blended communication with other org messaging
    • Tracking of member activity
    • No one has to sign up
    • Non-dues revenue, sponsorship
    • Map to organizational strategy
    • Complement your existing marketing initiatives
    • Sync with existing web projects
    • Understand membership needs
    • Understand membership tolerance
    • Could it be a blended approach?
  • Designed with www.mindmeister.com
    • Market it
    • Provide incentives
    • Participate in it
    • Monitor it
    • Enjoy it
    • There will be valuable content that supports the community members’ goals
    • The community is self-fueling
    • Your community encourages member-to-member participation
    • The marketing effort encourages member-to-website interaction
    • Your association participates in the effort on an ongoing basis
    • Your software allows members to share the elements on other online destinations
    • You have an appropriate call to action
    • Extend and enhance the event experience
      • Conference commercial
      • Speaker promo video
      • Attendee networking
      • Ad hoc groups prior and post
      • Sponsorship
      • Posting of abstracts and presentations
    • Educational
      • American Society of Cataract and Refractive Surgery
      • American Society of Ophthalmic Administrators
    • Media Source
      • National Association for Retail Marketing Services
    • Association-specific
    • Experience in industry and technology
    • Strategically minded
    • Integrate with your AMS
    • Modular
    • Priced for your level of usage
    • Sponsorship
      • Directory 2.0
        • Social Networking
      • eGroups
        • Forums, Listservs
      • Resource Library
        • Documents, Videos, Photos, Presentations…
      • Glossary - Wiki
      • Microsites
        • Chapters, Committees
    • Private Social Networking within the Organization
      • Similar to LinkedIn or Facebook
      • Brings networking and community online
      • Participants can communicate effectively
    • Collaborate with groups of members
      • Use eGroups, Resource Library, or Microsites
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    • Combines two proven technologies…
    • Email List Servers (ListServs)
      • Active, immediate response
      • High speed communications (uses Lyris)
    • Threaded Discussions/Forums
      • Permanent, searchable content
      • Longer thread life
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    • Share downloadable or streaming files with members
    • Org  People
    • People  People
    • Key Features
      • Download, stream, or view files in browser
      • 5 star ratings
      • Collaborative Tagging
      • Favorites
      • User Comments
      • Personalized RSS feeds
      • Integration
      • Advertising opportunities
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    • A way to create special websites for your groups
    • Maintain branding
    • Uniform navigation
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    • Define the Terms and Acronyms of your industry
      • Easy first step into Wikis (people-managed content)
      • Publish for the world to bring visitors to your site
    • Features
      • Most popular terms are highlighted for easy access
      • All revisions tracked and visible
      • Definitions can be requested or suggested
      • Ratings
      • Comments
      • RSS Feed
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    • Web 2.0 is here to stay
    • Your membership expects this type of interaction online
    • There are many ways to address the opportunity, but it must complement your organizational strategy
    • Can be a blended approach
    • Must know what to look for in a product
    • How Connected Community can help
    • Open forum for questions and comments.
    • Contacts: Chris Bonney or Jack Cota
      • [email_address]
      • 312-994-2312
      • www.vtcus.com