Don’t Blame The Software: 5 Vital Considerations Before Changing Your AMS System Mike Wiley, President and CEO Chris Bonney, VP of Client Services January 31, 2008 Connecting Great Ideas and Great People
How many systems do you really have? Are you balancing more than one database of member information? Are you finding gaps in your data between databases? Are these gaps affecting your level of service to your members?
If so, it is time to consider finding a membership management system that can integrate all your databases, including your e-mail marketing database, into one system.
ROI is not always about money. Sometimes when we talk ROI we make the money part much more important than the people side of the arrangement. Consider not only the financial return on investment but the time spent by your people during integration and training.
Have you set aside time for your people to participate in the integration and training or are they expected to continue with their existing workload and fit in this work where they can? If it’s the latter, you could be looking at some turnover or burn-out of your people, which is never a good thing.
Increase Membership Retention 1 Million $ is Revenue 10 Million $ in Revenue Before After Before After Mean Renewal Rate (ASAE 83% to 91%) 87% 91% 87% 91% Mean Non-Dues revenue % in addition to dues (ASAE) 50% 50% 50% 50% New members rate per year 13% 13% 13% 13% Dues $300 $300 $300 $300 Number of Members 2225 2225 22250 22250 Revenue from current members $871,088 $911,138 $8,710,875 $9,111,375 Revenue from new members $130,163 $130,163 $1,301,625 $1,301,625 Total Revenue from Membership $1,001,250 $1,041,300 $10,012,500 $10,413,000
Will a web-based AMS system be best for you and your members? Are you providing a professional RFP to potential vendors, chocked full of relevant information that will enable the vendor to provide an accurate cost?
Are you aware that there are almost 300 AMS providers in the industry? What type of vendor are you looking for? Large or small, local or international? Do your homework to understand the complexities of this big decision.
What The Planning Phase Looks Like In Relation To Execution Sometimes Planning
2. Information: How Many Systems Do You Really Have?
3. People: Change Management
4. Financial: Determine the Whole ROI
5. Execute: Do Your Homework
About Vanguard Technology Vanguard Technology Corporation has been providing technology solutions for associations since 1998. By combining our expertise in strategic consulting with effective project management, we help associations solve complex business issues and gain greater return on their IT investments. We have accomplished this by identifying our clients' needs, understanding their environment and then formulating solutions with measurable results. We believe strongly in our ability to create value for our clients. Working with the latest technologies, development tools and software, we create dynamic and solid solutions for our clients' business challenges. We have a proven methodology, which we use in all our projects regardless of size, in order to ease the project implementation process. www.vtcus.com