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Presented for Higher Logic's Learning Series
The social web has created a new set of expectations for your members and how they want to experience your association online. Your website is the hub of it all. Does it meet today’s standards? Your website goes beyond a place where people simply gather information. Association websites have come a long way since the days of glorified brochures and links to PDFs of your journal.
Today’s association websites compete with for-profit sites, industry publications, member companies, and even other associations. But there is more than just competition. New user-driven technologies and trends are reshaping the way we all use the web – and the way your members use your association website.
Be part of a high level review of five key trends ranging from content marketing to responsive design and walk away with strategies and ideas on how your site can compete in this modern online landscape.