The Self Organizing Mobile Emo-Universe

Slide 1: The Self Organizing Mobile Emo- Universe How Mobile Phones Transform Authenticity Yuri van Geest – SpinAwards Inspiration Days 2008

Slide 2: Yuri van Geest Mobile Monday Amsterdam (MoMo) Emerce Marketing yuri.typepad.com Erasmus Univ. Marketingfacts MIT Sales Freelancer Innovation Reddion Nuon HP Cross digimedia Mediakabel/ManyCast

Slide 3: Agenda  Evolution  Globalization  Economic  ICT  Internet -> Mobile  Mobile Ecosystem  Mobile Consumer Segments  Mobile Growth Areas  Future : A New Concept

Slide 4: Evolution

Slide 5: “Every futurist who is worth his salt is a historian” (Kevin Kelly)

Slide 6: Globalization and Power Church (< 1500) Nation (1500-1800) Multinationals (1800-2000) Individual + social network (> 2000)  Smart Mobs / Peer Production / DIY / FabLabs

Slide 7: The Self Organizing Universe

Slide 8: Economic Evolution & Consumer Drivers Agriculture : Availability Industrial : Price Services : Quality Digital + Bio : Authenticity

Slide 9: ICT Evolution 1970 – 1980: Connecting Computers 1980 – 1990: Connecting Networks 1990 – 2000: Connecting Documents 2000 – now: Connecting People & Data

Slide 10: Web Evolution  Web 1.0 : File system  Web 2.0 : Social  Web 3.0 : Database

Slide 11: Metaverse Augmentation External Personal Simulation

Slide 12: Make The Invisible Visible

Slide 13: Our Future = Mobile Web 7 Mass Medium th

Slide 14: Mobile Ecosystem

Slide 15: Mobile Internet = Booming  Networks  WiMax, DVB-H, HSDPA, LTE/4G, P2P  Handsets  N95/N96, iPhone, Polymer Vision, nanotech  OS  Android, OSX, Symbian, Windows Mobile  Applications  JoikuSpot, Qik, Seesmic, Talkonaut, TrackR,  LinkedIn, G-Gears, AR/RFID/QR codes, Twitter  Mofuse, Napster, JotYou, YouTube, Hyves

Slide 16: Mobile Internet = Booming (2)  Content  Maps/Earth/Nokia Maps, TV, video  movels, 3D images  Payment Solutions  P2P (RaboMobiel), NFC, Payter, PayPerPhone  premium SMS, WAP billing  Flat-fee Pricing  Open Mobile Internet  Mobile = Lifestyle & Hot

Slide 17: Mobile Consumer Segments

Slide 18: High Involvement ACHIEVE EXPLORE "sharing discovery": "achieving together": early adopters, N Series serious business devices, E Series Rational Aspirational LIVE "inspiring self-expression“: CONNECT phone as an extension to personality "progressive simplicity": balancing style with end-user benefits like battery life Low Involvement Source Nokia

Slide 19: High Involvement EXPLORE ACHIEVE Speed, Curious, "sharing discovery": early adopters, N Series Experiences "achieving together": Efficiency serious business devices, E Series Rational Aspirational LIVE Ego, "inspiring self-expression“: Safety, CONNECT Design phone as an extension to personality "progressive simplicity": Security balancing style with end-user benefits like battery life Low Involvement Source Nokia

Slide 20: Mobile Growth Areas

Slide 21: Social/Connected Physical Live Virtual Web Commercial

Slide 22: Social/Connected Social Web Physical Virtual Commercial

Slide 23: Social/Connected Geo Physical Virtual Web Commercial

Slide 24: The Mobile Future ? A Suggestion

Slide 25: Where’s It At ? Where are the positive vibes right now ?

Slide 27: Thank YOU ! www.mobilemonday.nl yuri@mobilemonday.nl www.twitter.com/vangeest