The Self Organizing Mobile Emo-Universe

The Self Organizing Mobile Emo-Universe How Mobile Phones Transform Authenticity Yuri van Geest – SpinAwards Inspiration Days 2008

Cross digimedia Yuri van Geest Mobile Monday Amsterdam (MoMo) Innovation Emerce Marketing Sales Reddion HP Freelancer yuri.typepad.com Mediakabel/ManyCast Nuon Marketingfacts Erasmus Univ. MIT

Agenda

Evolution

Globalization

Economic

ICT

Internet -> Mobile

Mobile Ecosystem

Mobile Consumer Segments

Mobile Growth Areas

Future : A New Concept

Evolution

“ Every futurist who

is worth his salt is

a historian”

(Kevin Kelly)

Globalization and Power

Church (< 1500)

Nation (1500-1800)

Multinationals (1800-2000)

Individual + social network (> 2000)

Smart Mobs / Peer Production / DIY / FabLabs

The Self Organizing Universe

Economic Evolution & Consumer Drivers

Agriculture : Availability

Industrial : Price

Services : Quality

Digital + Bio : Authenticity

ICT Evolution

1970 – 1980: Connecting Computers

1980 – 1990: Connecting Networks

1990 – 2000: Connecting Documents

2000 – now: Connecting People & Data

Web Evolution

Web 1.0 : File system

Web 2.0 : Social

Web 3.0 : Database

Metaverse Augmentation Simulation Personal External

Make

The

Invisible

Visible

Our Future

=

Mobile Web

7 th Mass Medium

Mobile Ecosystem

Mobile Internet = Booming

Networks

WiMax, DVB-H, HSDPA, LTE/4G, P2P

Handsets

N95/N96, iPhone, Polymer Vision, nanotech

OS

Android, OSX, Symbian, Windows Mobile

Applications

JoikuSpot, Qik, Seesmic, Talkonaut, TrackR,

LinkedIn, G-Gears, AR/RFID/QR codes, Twitter

Mofuse, Napster, JotYou, YouTube, Hyves

Mobile Internet = Booming (2)

Content

Maps/Earth/Nokia Maps, TV, video

movels, 3D images

Payment Solutions

P2P (RaboMobiel), NFC, Payter, PayPerPhone

premium SMS, WAP billing

Flat-fee Pricing

Open Mobile Internet

Mobile = Lifestyle & Hot

Mobile Consumer Segments

Rational Aspirational Low Involvement High Involvement ACHIEVE "achieving together": serious business devices, E Series EXPLORE "sharing discovery": early adopters, N Series LIVE "inspiring self - expression“: phone as an extension to personality CONNECT "progressive simplicity": balancing style with end - user benefits like battery life Source Nokia

Rational Aspirational Low Involvement High Involvement ACHIEVE "achieving together": serious business devices, E Series EXPLORE "sharing discovery": early adopters, N Series LIVE "inspiring self - expression“: phone as an extension to personality CONNECT "progressive simplicity": balancing style with end - user benefits like battery life Source Nokia Safety, Security Speed, Efficiency Curious, Experiences Ego, Design

Mobile Growth Areas

Physical Virtual Social/Connected Commercial Live Web

Physical Virtual Social/Connected Commercial Social Web

Physical Virtual Social/Connected Commercial Geo Web

The Mobile Future ? A Suggestion

Where’s It At ? Where are the positive vibes right now ?

Thank YOU ! www.mobilemonday.nl [email_address] www.twitter.com/vangeest