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China Innovation 08 The Dragon is Unleashed Yuri van Geest / Netwerk 2.0
Cross digimedia Yuri van Geest Mobile Monday Amsterdam (MoMo) Innovation Emerce Marketing Sales  Reddion HP Freelancer yur...
China in 1996 <ul><li>Combine economic growth and stability </li></ul><ul><li>Industrially developed </li></ul><ul><li>Inf...
Roadmap 1996-2010 <ul><li>Distributed and balanced regional economic growth </li></ul><ul><li>Radical educational and scie...
China 2008 <ul><li>More than doubled GDP since 1996 </li></ul><ul><li>Most Roadmap Goals completed successfully </li></ul>...
Culture  <ul><li>Less Confucianism </li></ul><ul><li>Collective, feminine, risk averse and hierarchical -> less collective...
Economics <ul><li>Incredible growth (10% yearly) </li></ul><ul><li>Higher costs (labor, real estate, inflation) </li></ul>...
Digital Media <ul><li>220 million internet users </li></ul><ul><ul><li>164 million PC internet users </li></ul></ul><ul><u...
Digital Media (2) <ul><li>Tuangou -> Group Buying booming -> LetsBuyIt </li></ul><ul><li>TaoBao -> eBay  </li></ul><ul><li...
Digital Media (3)  <ul><li>220 million internet users:18% adoption -> upside towards 1 billion within 10 years ? </li></ul...
Future ?
[email_address]     www.mobilemonday.nl   SPRX Mobile  06-14 375 753   www.yuri.typepad.com   twitter.com/vangeest
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Presentation China Innovation Trip 2008 (Interimic and Marketingfacts)

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China Innovation Trip 2008: a brief summary for Netwerk 2.0 event (www.chinareis2008.nl)

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Transcript of "Presentation China Innovation Trip 2008 (Interimic and Marketingfacts)"

  1. 1. China Innovation 08 The Dragon is Unleashed Yuri van Geest / Netwerk 2.0
  2. 2. Cross digimedia Yuri van Geest Mobile Monday Amsterdam (MoMo) Innovation Emerce Marketing Sales Reddion HP Freelancer yuri.typepad.com Mediakabel/ManyCast Nuon Marketingfacts Erasmus Univ. MIT
  3. 3. China in 1996 <ul><li>Combine economic growth and stability </li></ul><ul><li>Industrially developed </li></ul><ul><li>Infrastructural challenges </li></ul><ul><li>Confucian culture still dominant </li></ul><ul><li>Imitation > innovation challenges </li></ul><ul><li>Environmental problems </li></ul><ul><li>Western people are idealized </li></ul><ul><li>Uncertainty due to Hong Kong and Deng Xiao-Ping transition </li></ul>
  4. 4. Roadmap 1996-2010 <ul><li>Distributed and balanced regional economic growth </li></ul><ul><li>Radical educational and scientific improvement </li></ul><ul><li>Application of new technologies within SOEs </li></ul><ul><li>Development of new technologies (ICT, biotech, new materials, energy) </li></ul><ul><li>Development of financial infrastructure </li></ul><ul><li>Controlled integration with the world economy </li></ul>
  5. 5. China 2008 <ul><li>More than doubled GDP since 1996 </li></ul><ul><li>Most Roadmap Goals completed successfully </li></ul><ul><li>More market economy while politically stable </li></ul><ul><li>Competition intensified </li></ul><ul><li>Advertising everywhere (even odd places) </li></ul><ul><li>Materialistic culture </li></ul><ul><li>Optimistic and can-do culture </li></ul><ul><li>Different economic regions booming (Chengdu is new Shanghai) </li></ul>
  6. 6. Culture <ul><li>Less Confucianism </li></ul><ul><li>Collective, feminine, risk averse and hierarchical -> less collective and more risk taking </li></ul><ul><li>Ambitious </li></ul><ul><li>Materialistic </li></ul><ul><li>Self awareness and self-confidence </li></ul><ul><li>Positive and growth </li></ul><ul><li>Open-minded (sexual revolution) </li></ul><ul><li>Introvert </li></ul>
  7. 7. Economics <ul><li>Incredible growth (10% yearly) </li></ul><ul><li>Higher costs (labor, real estate, inflation) </li></ul><ul><li>Availability of thousands of students </li></ul><ul><li>Infrastructural improvements </li></ul><ul><li>Digital media explosion (online and mobile) </li></ul><ul><ul><li>Own brands (Baidu, Alibaba, Legend, Tudou etc.) </li></ul></ul><ul><li>Environmental degradation </li></ul><ul><li>Better legal protection (copyrights, patents, etc.) due to WIPO and WTO </li></ul>
  8. 8. Digital Media <ul><li>220 million internet users </li></ul><ul><ul><li>164 million PC internet users </li></ul></ul><ul><ul><li>56 million mobile internet users </li></ul></ul><ul><li>UMTS just arrived -> 4G/LTE coming around 2010/2011 </li></ul><ul><li>400.000 iPhones in China; Lower mobile access / data charges (as well as voice) </li></ul><ul><li>Internet: more social and entertainment than informational </li></ul><ul><ul><li>Web 2.0 (Tudou, QQ, CallMe, Yaawa, CIC Data) booming </li></ul></ul><ul><ul><li>Enterprise software (Hinge Software) </li></ul></ul><ul><ul><li>Gaming/MMORPGS/Virtual Worlds booming (Zlong Games, Cool Games) </li></ul></ul><ul><ul><li>Incredible amounts of space (Zhizu, EUSIC) and money (Innotech) </li></ul></ul><ul><li>Censoring </li></ul><ul><li>Local brands booming and protected </li></ul>
  9. 9. Digital Media (2) <ul><li>Tuangou -> Group Buying booming -> LetsBuyIt </li></ul><ul><li>TaoBao -> eBay </li></ul><ul><li>Pioco -> Bluetooth Advertising booming </li></ul><ul><li>Average (highly qualified) worker/student costs around 300 euro a month (quite higher in Shanghai) </li></ul><ul><li>Loads of capable Flash designers, Photoshop artists and PHP programmers !!! </li></ul><ul><li>Free hardware, software, services and connectivity for 6 months in Chengdu (EU sponsored) for new European startups within digital media </li></ul><ul><li>Real estate costs -> 5 euro per square meter ! </li></ul><ul><li>Less regulatory restrictions (no opt-in policies) </li></ul>
  10. 10. Digital Media (3) <ul><li>220 million internet users:18% adoption -> upside towards 1 billion within 10 years ? </li></ul><ul><ul><li>80% under 35 years </li></ul></ul><ul><ul><li>Higher education and post higher education </li></ul></ul><ul><ul><li>Access from internet cafes and work outside Beijing, Shanghai and Guangzhou </li></ul></ul><ul><li>75 million use (web 2.0) communities (BBS) </li></ul><ul><li>50 million bloggers (25% ; higher than NL (10%)) </li></ul><ul><li>17 hours a week online Chinese (higher than Dutch) </li></ul><ul><li>More IM than e-mail; more social/viral economy than market economy </li></ul><ul><li>Internet stars are popstars in China; online books are bestsellers in China </li></ul><ul><li>Lower CPM rates in China than NL ; less advanced CPC, CPL, CPA deals </li></ul><ul><li>Mobile VAS still very embryonical; starting in 2008 with UMTS and WiFi </li></ul>
  11. 11. Future ?
  12. 12. [email_address] www.mobilemonday.nl SPRX Mobile 06-14 375 753 www.yuri.typepad.com twitter.com/vangeest
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