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Blog Research & Calendar
Presentation by:
Vanessa Sigman
7.28.15
Overview
• BLOG FREQUENCY
• GETTING NOTICED
• BLOG TOPICS
• BLOG INTERACTIONS
• BLOG CALENDAR
• QUESTIONS
BLOG FREQUENCY
Blog Frequency
• Every day…at
first.
• Most successful
posts will become
most frequent
later!
GETTING NOTICED
Getting Noticed
• Google AdWords
– Pay per click
• Use https://
– Emphasize security
• Optimize for speed
and mobile
• Participate in Blog
Conversations
– Blogs with similar
likeness
• Titles
– MOST IMPORTANT
• 55 characters or
less
• First and last 3
words
BLOG TOPICS
Blog Topics
• How Tos
• DIYs
• Saving Money and Time
• Enumeration in Content and Title
• Links
• Visual: Infographics & Video
BLOG INTERACTIONS
Blog Interactions
• Feature their
followers
• Customer Opinions
• Commenters
BLOG CALENDAR
Blog Calendar
Sun. Mon. Tues. Wed. Thur. Fri. Sat.
Save
Sun.
Links
We
Love
Teache
r Tues.
Wish
List
Wed.
Give
Thurs.
Friends
& Favs
Fri.
DIY
Sat.
Blog Calendar
Sun. Mon. Tues. Wed. Thur. Fri. Sat.
Save
Sun.
Links
We
Love
Teache
r Tues.
Wish
List
Wed.
Give
Thurs.
Friends
& Favs
Fri.
DIY
Sat.
Blog Calendar
Sun. Mon. Tues. Wed. Thur. Fri. Sat.
Save
Sun.
Links
We
Love
Teache
r Tues.
Wish
List
Wed.
Give
Thurs.
Friends
& Favs
Fri.
DIY
Sat.
Blog Calendar
Mon.
Links
We
Love
• On brand links that all
include:
– Recipes
– Feel-good posts
– DIYs
– Related “give”
opportunities
– Saving time/money
Blog Calendar
Mon.
Links
We
Love
Example from Links We Love - August
Blog Calendar
Sun. Mon. Tues. Wed. Thur. Fri. Sat.
Save
Sun.
Links
We
Love
Teache
r Tues.
Wish
List
Wed.
Give
Thurs.
Friends
& Favs
Fri.
DIY
Sat.
Blog Calendar
Sun. Mon. Tues. Wed. Thur. Fri. Sat.
Save
Sun.
Links
We
Love
Teache
r Tues.
Wish
List
Wed.
Give
Thurs.
Friends
& Favs
Fri.
DIY
Sat.
Blog Calendar
Wed.
Wish
List
Wed.
• Wish Lists that
include:
– Yoobi products
Cheeky Products
– Other “give” centered
companies
– On brand others
Blog Calendar
Wed.
Wish
List
Wed.
Example from Wishlist Wednesday- June
Blog Calendar
Sun. Mon. Tues. Wed. Thur. Fri. Sat.
Save
Sun.
Links
We
Love
Teache
r Tues.
Wish
List
Wed.
Give
Thurs.
Friends
& Favs
Fri.
DIY
Sat.
Blog Calendar
Sun. Mon. Tues. Wed. Thur. Fri. Sat.
Save
Sun.
Links
We
Love
Teache
r Tues.
Wish
List
Wed.
Give
Thurs.
Friends
& Favs
Fri.
DIY
Sat.
Blog Calendar
Sun. Mon. Tues. Wed. Thur. Fri. Sat.
Save
Sun.
Links
We
Love
Teache
r Tues.
Wish
List
Wed.
Give
Thurs.
Friends
& Favs
Fri.
DIY
Sat.
Blog Calendar
Sat.
DIY
Sat.
Example from DIY Saturday - June
Blog Calendar
• Holiday Posts
– Calendar Hand-Out
• Include:
– Activity Sheets
– “___ for Dummies”
– “What ___ Taught Me”
– Special Days
Blog Calendar
• Comparison Posts
– “Buzzfeed-esque”
• “If each Presidential candidate were a Yoobi
supply” for President’s Day or Election Day
• “How to make the perfect leprechaun trap with
Yoobi supplies” for St. Patrick’s Day
QUESTIONS?

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Blog Research & Calendar

Editor's Notes

  1. http://www.problogger.net/archives/2012/08/11/how-often-should-you-blog-hint-the-answer-might-surprise-you/ http://michaelhyatt.com/my-new-blogging-frequency.html
  2. In addition to posting frequently in the beginning of the blog, it’s important to use tools like Google AdWords, if you don’t already, to utilize the right keywords. Google AdWords will help us realize what words people are most searching for and utilize those over others. Google Treands is another useful tool where you can compare how often people are searching for keywords. For example, if you search Back to School and Yoobi, you can see if there is a spike in Yoobi searching at the same time there is a spike in Back to School searching. TITLES ARE INCREDIBLY IMPORTANT - In all my research, in published studies and online blogs and forums, it was said that titles will absolutely make or break the success of a post. They say to spend twice the amount of time forming your title as you do your blog post. I think this is a definite exaggeration, but being smart and using keywords that people may search on Google, Pinterest, Facebook, etc. will increase traffic to our blog. 55 characters or less will ensure that our titles aren’t truncated, and the first and last three words are the most important or what the eyeball goes to first.
  3. Based off my own research.
  4. Feature Followers – Warby Parker Customer Opinions – Starbucks Commenters – Make sure to be interactive. Answer commenters questions, comment on OTHER similar blogs if necessary