Judging a Book  by Its Cover
Judging a Book by Its Cover <ul><li>Results from Poll </li></ul><ul><li>Comments from Bestselling Authors </li></ul><ul><l...
 
 
 
 
 
Martha Beck www.marthabeck.com <ul><li>I believe that many good books have disappeared without a trace due to poor cover d...
Seth Godin www.sethgodin.com <ul><li>Tactically, the cover sells the back cover, the back cover sells the flap and by then...
Tips for Working  with a  Graphic Designer
Tips for Working with Designer <ul><li>What is your budget?  </li></ul><ul><li>Expect to pay for expertise </li></ul><ul><...
Tips for Working with Designer <ul><li>Find and share examples of book covers you like </li></ul><ul><li>Illustration, pho...
Journey through a Design <ul><li>Be open to ideas  from your creative collaborator </li></ul>
Journey through a Design Uprooting Anger - Eliminating the Emotion that Kills
Journey through a Design Uprooting Anger - Eliminating the Emotion that Kills
Journey through a Design
Journey through a Design
Journey through a Design
Journey through a Design
Journey through a Design <ul><li>Who else will be included in decision process? </li></ul><ul><li>Get the specs from the p...
 
In Review Does the Book Cover Influence the Buying Decision? <ul><li>75% People polled said  “Always”  or  “If Author Unkn...
In Review Does the Book Cover Influence the Buying Decision? <ul><li>75% People polled said  “Always”  or  “If Author Unkn...
In Review Does the Book Cover Influence the Buying Decision? <ul><li>75% People polled said  “Always”  or  “If Author Unkn...
Thank you! <ul><li>Vanessa Lowry  </li></ul><ul><li>[email_address] </li></ul>
Upcoming SlideShare
Loading in...5
×

Book Cover Design

1,029

Published on

This Powerpoint was part of a workshop hosted by the Georgia Writers Association entitled, "Judge a Book By Its Cover." Presenter, Vanessa Lowry, a professional graphic designer for over 25 years and owner of Connect 4 Leverage gave tips for working with a graphic designer, walked through the journey of a sample book cover design, then participated with other members of the expert panel to field questions from the audience. www.georgiawriters.org

Published in: Education, Business
1 Comment
1 Like
Statistics
Notes
No Downloads
Views
Total Views
1,029
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
23
Comments
1
Likes
1
Embeds 0
No embeds

No notes for slide

Book Cover Design

  1. 1. Judging a Book by Its Cover
  2. 2. Judging a Book by Its Cover <ul><li>Results from Poll </li></ul><ul><li>Comments from Bestselling Authors </li></ul><ul><li>Working with a Graphic Designer </li></ul><ul><li>Journey through a Book Cover Design </li></ul>
  3. 8. Martha Beck www.marthabeck.com <ul><li>I believe that many good books have disappeared without a trace due to poor cover design, and some unremarkable books have done well because of the cover. </li></ul>
  4. 9. Seth Godin www.sethgodin.com <ul><li>Tactically, the cover sells the back cover, the back cover sells the flap and by then you've sold the book. </li></ul>
  5. 10. Tips for Working with a Graphic Designer
  6. 11. Tips for Working with Designer <ul><li>What is your budget? </li></ul><ul><li>Expect to pay for expertise </li></ul><ul><li>Have a general idea </li></ul><ul><li>Send book overview and sample chapter to your designer </li></ul>
  7. 12. Tips for Working with Designer <ul><li>Find and share examples of book covers you like </li></ul><ul><li>Illustration, photo, graphic - what kind of image would create the feeling you want </li></ul><ul><li>Time schedule </li></ul>
  8. 13. Journey through a Design <ul><li>Be open to ideas from your creative collaborator </li></ul>
  9. 14. Journey through a Design Uprooting Anger - Eliminating the Emotion that Kills
  10. 15. Journey through a Design Uprooting Anger - Eliminating the Emotion that Kills
  11. 16. Journey through a Design
  12. 17. Journey through a Design
  13. 18. Journey through a Design
  14. 19. Journey through a Design
  15. 20. Journey through a Design <ul><li>Who else will be included in decision process? </li></ul><ul><li>Get the specs from the publishing house </li></ul>
  16. 22. In Review Does the Book Cover Influence the Buying Decision? <ul><li>75% People polled said “Always” or “If Author Unknown” </li></ul>
  17. 23. In Review Does the Book Cover Influence the Buying Decision? <ul><li>75% People polled said “Always” or “If Author Unknown” </li></ul><ul><li>Bestselling author, Martha Beck says, “A great cover is a necessary but insufficient condition for a book to sell well.” </li></ul>
  18. 24. In Review Does the Book Cover Influence the Buying Decision? <ul><li>75% People polled said “Always” or “If Author Unknown” </li></ul><ul><li>Bestselling author, Martha Beck says, “A great cover is a necessary but insufficient condition for a book to sell well.” </li></ul><ul><li>Journey through Design… Collaborate with your designer </li></ul>
  19. 25. Thank you! <ul><li>Vanessa Lowry </li></ul><ul><li>[email_address] </li></ul>
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×