Survey of consumption to illustrate trends of audience behaviour
Survey of consumption to illustrate trends of audience behaviour How do you purchase your music? F 15 r 15 10 e 10 9 q m 5 3 4 u e 0 0 1 e t n h c o y d o f Method of purchase The results suggest that most young people are illegally downloading music. Some people say this is killing the music industry. A lot of people are buying CDs still though which are mainly the oldergeneration. Some of the younger generation do a selection of these, which is putting more money intothe music industry. No one we surveyed buys vinyl, one person said that they would buy vinyl if it was more easily available. A small group of people liked to preview the music on YouTube before buying it. Why do you use this method of F o purchase? r f e 16 14 12 q r 10 8 6 u e 4 2 e a 0 Not to expensive Quick law free quality Sample value Gifts Other easy Collections video Less viruses n s c o y n Reason for useThe results show that people are illegally downloading because it’s free and easy. This means they’re putting value before quality and the law. CD’s are selling because they are good gifts to people and you can’t gift downloads because they are not physical items. People find downloading is a quick thing to do so it saves them the time of going to a shop to buy it. One person said that legaldownloads are better because they contain less virus’. This shows that illegal downloading has faults and that it’s safer to legally download music.
How much do you spend on your method of purchasing per F month? s r p 30 e 20 e 10 q 0 o n u f d e i n n c g £ Amount spent per month y Most people are spending £0.00 to £9.00 a month on music which shows people want to spend as little as possible. This means they have more money to pay for merchandise or gigs. By people notspending much on music, the industry loses money, but because the fans have more money to go togigs, record labels are using the 360 degree business model to get money from sales of merchandiseand gig tickets. Some people spend more money at different times of the year, such as Christmas, so the music industry gets more money them because a CD is a good stocking filler. Where do you buy your music from? F r 25 e 20 q p 15 u l 10 e a 5 n c 0 c e y s o f Place of purchaseMost young people are using the internet to download music as it’s easily available these days, whilst,older generations are buying music from the supermarket because it’s easy to pick up when they are out shopping. Only a few people are buying from music shops as they are more expensive to buy from and they have to travel there. Most people use the internet because they are downloading music.
The panorama programme tells us that too many people are downloading illegally. They focus on illegal downloading, but our results show that a lot of people still do buy CD’s and that the programme is not as in touch with the young population as they think they are. A lot of the people we surveyed said they downloaded illegally and then bought the CD to have a hard copy of the music. The panorama programme states a new law would write 3 letters of warning to a person before they would sue them. If they do this, the people that buy both will not sample the music and therefore not buy the CD which means the music industry loses money. The fines would be of £1000 and this would mean they have less money to spend on music. They would also slow down the internet connection and evencut people off. This would affect other industries. This would stop people being able to sample music before buying. Panorama found out that people buy music from sampling it and that people that buy illegal downloads, on average spend more on music than people paying for legal downloads. The results we found out on how people buy their music supports panoramas idea that too many people are illegally downloading music.