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Cross media technologies

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  • 1. Phones: Games:Phones were once something used for the When music videos camespecific reasons to communicate with about the medium of music when from aural to visual.others, but now they are used for a variety Things then led on to musicof different things the main of which is video games making themp3 players, known as ‘music-to-mobile’ experience interactive. Games(M2M). Where as the extent of music on like Guitar Hero and Rockphones used to be a catchy ringtone, Band have hit the masses andcompanies such as Sony are now releasing created a wider audience forphones with built in media player and the artists featured on them.sound systems with a variety of Sony Laptops and Pcs:funded artists already built into the phone. A new program calledA new market that has been brought out “Omnifone’s Music Station” isand Sony amongst others are taking next year going to come pre-advantage of is 3G. 3G is the integration of installed into all HP laptopsseveral medias: mobile phone, digital and computers. This programcamera, games device and most allows you to have unlimitedimportantly music players. By Sony making access to downloading anthese 3G phones such as the 3G Ericsson, infinite amount of songs. This is the first program that willtheir music is getting more and more provide real competition toexposure as nearly everyone has a mobile iTunes and therefore lowerphone and therefore will be able to listen prices and improve theto Sony’s music. product for the consumer.
  • 2. Sony are always trying to find new ways of conquering competitionand this usually ends up in benefits to the music industry or theillegal downloaders.In the television market they are trying to beat their competitionby inventing and bringing out new and technological advancedtelevisions such as;