Search Metrics for Startups Vanessa Fox Founder NineByBlue.com
Search is mission critical 30% 87%
What really matters? <ul><li>Accessibility </li></ul><ul><li>Discoverability </li></ul><ul><li>Conversion </li></ul>
Search Accessibility: Can search engines find and access your pages
 
 
 
 
Search Discoverability: Can searchers find your pages?
Search Discoverability
For what you  want  to be found for skate shoes bmx shoes Google 122 89 Yahoo 18 131 Live Search 13 29
Search Conversion: Do searchers click on your results and stay on your site?
 
Measuring Search
 
Accessibility Measurement <ul><li>How well is the site indexed? </li></ul><ul><li>Are site errors decreasing? </li></ul><u...
 
 
Discoverability Measurement <ul><li>Does site rank for company/domain name? </li></ul><ul><li>Does site rank for desired k...
Example: Arbor Snowboards arbor snowboards snowboard Google 1 49 500+ Yahoo 1 80 500+ Live Search 3 128 500+
Example: Search Engine Land
Search Conversion Measurement <ul><li>Bounce rate </li></ul><ul><li>Average time on site </li></ul><ul><li>Pages per visit...
Example:vanessafoxnude.com
Make Sure It’s the Right Traffic
What really matters <ul><li>Accessibility </li></ul>How well is the site indexed? Are site errors decreasing? Is linking i...
Questions
Let’s look at your site
Thank you <ul><li>Ninebyblue.com </li></ul><ul><li>Janeandrobot.com </li></ul><ul><li>Searchdeveloperday.com </li></ul>
Upcoming SlideShare
Loading in …5
×

Search Metrics for Startups

4,164 views

Published on

Web 2.0 Expo 2008
SEO measurements to improve search traffic. Accessibility, discoverability, and conversion.

Published in: Business, Technology
0 Comments
5 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
4,164
On SlideShare
0
From Embeds
0
Number of Embeds
373
Actions
Shares
0
Downloads
129
Comments
0
Likes
5
Embeds 0
No embeds

No notes for slide
  • Search is important
  • Search Metrics for Startups

    1. 1. Search Metrics for Startups Vanessa Fox Founder NineByBlue.com
    2. 2. Search is mission critical 30% 87%
    3. 3. What really matters? <ul><li>Accessibility </li></ul><ul><li>Discoverability </li></ul><ul><li>Conversion </li></ul>
    4. 4. Search Accessibility: Can search engines find and access your pages
    5. 9. Search Discoverability: Can searchers find your pages?
    6. 10. Search Discoverability
    7. 11. For what you want to be found for skate shoes bmx shoes Google 122 89 Yahoo 18 131 Live Search 13 29
    8. 12. Search Conversion: Do searchers click on your results and stay on your site?
    9. 14. Measuring Search
    10. 16. Accessibility Measurement <ul><li>How well is the site indexed? </li></ul><ul><li>Are site errors decreasing? </li></ul><ul><li>Is linking improving over time? </li></ul>
    11. 19. Discoverability Measurement <ul><li>Does site rank for company/domain name? </li></ul><ul><li>Does site rank for desired keywords? </li></ul><ul><li>What percentage of traffic is from search? </li></ul><ul><li>What percentage of traffic is from non-branded queries? </li></ul>
    12. 20. Example: Arbor Snowboards arbor snowboards snowboard Google 1 49 500+ Yahoo 1 80 500+ Live Search 3 128 500+
    13. 21. Example: Search Engine Land
    14. 22. Search Conversion Measurement <ul><li>Bounce rate </li></ul><ul><li>Average time on site </li></ul><ul><li>Pages per visit </li></ul><ul><li>What content are external sites linking to the most? </li></ul><ul><li>What is conversion rate of key terms? </li></ul><ul><li>What queries aren’t getting clicks? </li></ul>
    15. 23. Example:vanessafoxnude.com
    16. 24. Make Sure It’s the Right Traffic
    17. 25. What really matters <ul><li>Accessibility </li></ul>How well is the site indexed? Are site errors decreasing? Is linking improving? Discoverability Does the site rank for brand name? Does the site rank for non-branded? Conversion Conversions Bounce rate Time on site Pages
    18. 26. Questions
    19. 27. Let’s look at your site
    20. 28. Thank you <ul><li>Ninebyblue.com </li></ul><ul><li>Janeandrobot.com </li></ul><ul><li>Searchdeveloperday.com </li></ul>

    ×