Search Metrics for Startups Vanessa Fox Founder NineByBlue.com

Search is mission critical 30% 87%

What really matters? Accessibility Discoverability Conversion

Accessibility

Discoverability

Conversion

Search Accessibility: Can search engines find and access your pages

Search Discoverability: Can searchers find your pages?

Search Discoverability

For what you want to be found for skate shoes bmx shoes Google 122 89 Yahoo 18 131 Live Search 13 29

Search Conversion: Do searchers click on your results and stay on your site?

Measuring Search

Accessibility Measurement How well is the site indexed? Are site errors decreasing? Is linking improving over time?

How well is the site indexed?

Are site errors decreasing?

Is linking improving over time?

Discoverability Measurement Does site rank for company/domain name? Does site rank for desired keywords? What percentage of traffic is from search? What percentage of traffic is from non-branded queries?

Does site rank for company/domain name?

Does site rank for desired keywords?

What percentage of traffic is from search?

What percentage of traffic is from non-branded queries?

Example: Arbor Snowboards arbor snowboards snowboard Google 1 49 500+ Yahoo 1 80 500+ Live Search 3 128 500+

Example: Search Engine Land

Search Conversion Measurement Bounce rate Average time on site Pages per visit What content are external sites linking to the most? What is conversion rate of key terms? What queries aren’t getting clicks?

Bounce rate

Average time on site

Pages per visit

What content are external sites linking to the most?

What is conversion rate of key terms?

What queries aren’t getting clicks?

Example:vanessafoxnude.com

Make Sure It’s the Right Traffic

What really matters Accessibility How well is the site indexed? Are site errors decreasing? Is linking improving? Discoverability Does the site rank for brand name? Does the site rank for non-branded? Conversion Conversions Bounce rate Time on site Pages

Accessibility

Questions

Let’s look at your site

Thank you Ninebyblue.com Janeandrobot.com Searchdeveloperday.com

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