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Search Metrics for Startups

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Web 2.0 Expo 2008 …

Web 2.0 Expo 2008
SEO measurements to improve search traffic. Accessibility, discoverability, and conversion.

Published in: Business, Technology

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  • Search is important
  • Transcript

    • 1. Search Metrics for Startups Vanessa Fox Founder NineByBlue.com
    • 2. Search is mission critical 30% 87%
    • 3. What really matters?
      • Accessibility
      • Discoverability
      • Conversion
    • 4. Search Accessibility: Can search engines find and access your pages
    • 5.  
    • 6.  
    • 7.  
    • 8.  
    • 9. Search Discoverability: Can searchers find your pages?
    • 10. Search Discoverability
    • 11. For what you want to be found for skate shoes bmx shoes Google 122 89 Yahoo 18 131 Live Search 13 29
    • 12. Search Conversion: Do searchers click on your results and stay on your site?
    • 13.  
    • 14. Measuring Search
    • 15.  
    • 16. Accessibility Measurement
      • How well is the site indexed?
      • Are site errors decreasing?
      • Is linking improving over time?
    • 17.  
    • 18.  
    • 19. Discoverability Measurement
      • Does site rank for company/domain name?
      • Does site rank for desired keywords?
      • What percentage of traffic is from search?
      • What percentage of traffic is from non-branded queries?
    • 20. Example: Arbor Snowboards arbor snowboards snowboard Google 1 49 500+ Yahoo 1 80 500+ Live Search 3 128 500+
    • 21. Example: Search Engine Land
    • 22. Search Conversion Measurement
      • Bounce rate
      • Average time on site
      • Pages per visit
      • What content are external sites linking to the most?
      • What is conversion rate of key terms?
      • What queries aren’t getting clicks?
    • 23. Example:vanessafoxnude.com
    • 24. Make Sure It’s the Right Traffic
    • 25. What really matters
      • Accessibility
      How well is the site indexed? Are site errors decreasing? Is linking improving? Discoverability Does the site rank for brand name? Does the site rank for non-branded? Conversion Conversions Bounce rate Time on site Pages
    • 26. Questions
    • 27. Let’s look at your site
    • 28. Thank you
      • Ninebyblue.com
      • Janeandrobot.com
      • Searchdeveloperday.com

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