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Search Metrics for Startups
 

Search Metrics for Startups

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Web 2.0 Expo 2008

Web 2.0 Expo 2008
SEO measurements to improve search traffic. Accessibility, discoverability, and conversion.

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  • Search is important

Search Metrics for Startups Search Metrics for Startups Presentation Transcript

  • Search Metrics for Startups Vanessa Fox Founder NineByBlue.com
  • Search is mission critical 30% 87%
  • What really matters?
    • Accessibility
    • Discoverability
    • Conversion
  • Search Accessibility: Can search engines find and access your pages
  •  
  •  
  •  
  •  
  • Search Discoverability: Can searchers find your pages?
  • Search Discoverability
  • For what you want to be found for skate shoes bmx shoes Google 122 89 Yahoo 18 131 Live Search 13 29
  • Search Conversion: Do searchers click on your results and stay on your site?
  •  
  • Measuring Search
  •  
  • Accessibility Measurement
    • How well is the site indexed?
    • Are site errors decreasing?
    • Is linking improving over time?
  •  
  •  
  • Discoverability Measurement
    • Does site rank for company/domain name?
    • Does site rank for desired keywords?
    • What percentage of traffic is from search?
    • What percentage of traffic is from non-branded queries?
  • Example: Arbor Snowboards arbor snowboards snowboard Google 1 49 500+ Yahoo 1 80 500+ Live Search 3 128 500+
  • Example: Search Engine Land
  • Search Conversion Measurement
    • Bounce rate
    • Average time on site
    • Pages per visit
    • What content are external sites linking to the most?
    • What is conversion rate of key terms?
    • What queries aren’t getting clicks?
  • Example:vanessafoxnude.com
  • Make Sure It’s the Right Traffic
  • What really matters
    • Accessibility
    How well is the site indexed? Are site errors decreasing? Is linking improving? Discoverability Does the site rank for brand name? Does the site rank for non-branded? Conversion Conversions Bounce rate Time on site Pages
  • Questions
  • Let’s look at your site
  • Thank you
    • Ninebyblue.com
    • Janeandrobot.com
    • Searchdeveloperday.com