Tagga Media Mobile Presentation

644 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
644
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Tagga Media Mobile Presentation

  1. 1. Stay creative. Perform for your clients.
  2. 2. Stay creative. Perform for your clients. <ul><li>Market synopsis </li></ul><ul><li>Competitive analysis </li></ul><ul><li>What we help you do </li></ul><ul><li>Case studies </li></ul>Let us tell you about… ALL RIGHTS RESERVED. TAGGA MEDIA INC.
  3. 3. Stay creative. Perform for your clients. The mobile opportunity is massive… 1 eForecasts It is estimated that there will be more than 3 times as many mobiles as PCs by 2010 . 1 FOUR BILLION PHONES WORLDWIDE BY 2010 ALL RIGHTS RESERVED. TAGGA MEDIA INC.
  4. 4. Stay creative. Perform for your clients. The mobile opportunity is massive… THE MARKET IN CANADA There are 21 million subscribers across all carriers. 1 25% of those are “smart phones”—sales of which have increased 12.7% compared to last year. 2 3 1 iamota - Harris/Decima Survey (2008) 2 Phil Barrett - BSTREET Communications (2009) [CWTA] 3 Gartner — http://www.gartner.com/it/page.jsp?id=985912 ALL RIGHTS RESERVED. TAGGA MEDIA INC.
  5. 5. Stay creative. Perform for your clients. ALL RIGHTS RESERVED. TAGGA MEDIA INC. The mobile opportunity is massive… THE MARKET IN THE UNITED STATES There are now nearly 250 million mobile subscribers in the United States. 1 In Q 1 2009 , 38 % of all mobile users recalled seeing some form of mobile marketing. 2 1 CTIA—The Wireless Association (2008) 2 The Mobile Advertising Report. The Mobile Advertising Report is produced by BrightKite and GfK/NOP research. The Q1, 2009 (US) report is based on a survey of 1 000+ representative adults in the US.
  6. 6. Stay creative. Perform for your clients. Who’s performing in mobile marketing & advertising… All media traffic Only mobile traffic ALL RIGHTS RESERVED. TAGGA MEDIA INC.
  7. 7. Stay creative. Perform for your clients. What makes tagga different… hassle-free & easy to use We remove the need to deal with carriers—saving you time, money, and hassle — helping you to remove the barrier to entry for your SMS campaign. easily self-manage for your clients Our white-label platform allows you to create and manage your clients’ campaigns easily—even if you’re not the most tech-savvy. performance-based pricing You only pay for the messages that you send. No more, no less. You don’t have to worry about wasted budget any longer. ALL RIGHTS RESERVED. TAGGA MEDIA INC.
  8. 8. Stay creative. Perform for your clients. tagga helps you go mobile… You’re able to integrate mobile across a brand’s entire media mix. From traditional to digital campaigns, mobile integration has never been easier. Simply place a call to action for customers to text in and watch, in real time, as your response rates skyrocket. ALL RIGHTS RESERVED. TAGGA MEDIA INC.
  9. 9. Stay creative. Perform for your clients. We help you create… DIRECT MESSAGING & MOBILE UPDATES <ul><li>Direct messaging lets your customers access key information when they want it—no more waiting. </li></ul><ul><li>Send coupons directly to your customers’ mobile phones with direct messaging. </li></ul>DIRECT MESSAGING <ul><li>With mobile updates, you can keep your customers engaged with latest news, sales, or ski reports. </li></ul><ul><li>Keep your customers engaged with interactive trivia thanks to our unique data collection service. </li></ul>MOBILE UPDATES ALL RIGHTS RESERVED. TAGGA MEDIA INC.
  10. 10. Stay creative. Perform for your clients. We help you create… MOBILE CONTESTS & VOTING CAMPAIGNS <ul><li>Running a mobile contest is easy with our platform. Simply set the number of prizes and watch the entries pour in—our system will even pick the winners for you. </li></ul><ul><li>Every aspect of the contest is under your control. </li></ul>MOBILE CONTESTS <ul><li>Our voting campaign platform allows you to see and compile the results in real-time. No more delay. </li></ul><ul><li>Like our contests, every aspect is under your complete control. Enjoy unlimited options. </li></ul>VOTING CAMPAIGNS ALL RIGHTS RESERVED. TAGGA MEDIA INC.
  11. 11. Stay creative. Perform for your clients. We help you create… MOBILE WEBSITES & DATA COLLECTION CAMPAIGNS <ul><li>With our mobile website creation tools, building a mobile site that fits your needs is beyond easy. </li></ul><ul><li>Our tools automatically format your design to work across a wide variety of devices. </li></ul>MOBILE WEBSITES <ul><li>Our unique data collection platform allows you to collect any information that your customers text in. </li></ul><ul><li>This double opt-in technique ensures that your customers are engaged with your brand and interested in finding out more about your company. </li></ul>DATA COLLECTION CAMPAIGNS ALL RIGHTS RESERVED. TAGGA MEDIA INC.
  12. 12. Stay creative. Perform for your clients. <ul><li>Print ads offered coupons for subscribing to SUBWAY texts </li></ul><ul><li>5 000 customers opted in </li></ul><ul><li>13 000 sent messages </li></ul><ul><li>8.8 % redemption rate as compared to 1–2 % from direct mail campaign 1 </li></ul><ul><li>16 store campaign expanded to 107 stores 2 </li></ul>1 MacAlla. http://www.macalla.com/pdf/Yankee_Mobile_Commerce_to_Mobile_Transactions.pdf 2 The Mobile Marketer. http://www.mobilemarketer.com/cms/news/commerce/595.html Here are some successful mobile campaigns… ALL RIGHTS RESERVED. TAGGA MEDIA INC.
  13. 13. Stay creative. Perform for your clients. <ul><li>Ads were run on Yahoo! and Weather.com mobile sites </li></ul><ul><li>Click through rate 600 % that of online advertising </li></ul><ul><li>40 % more visitors to mobile site than online site </li></ul><ul><li>300 % increase in call center volume </li></ul><ul><li>Twice as many dealer lookups 1 </li></ul>1 The Mobile Marketer. http://www.mobilemarketer.com/cms/news/advertising/2647.html Here are some successful mobile campaigns… ALL RIGHTS RESERVED. TAGGA MEDIA INC.
  14. 14. Stay creative. Perform for your clients. <ul><li>Radio ads asked consumers to text JIFFY to enter a contest and receive a coupon </li></ul><ul><li>50 % new household response rate </li></ul><ul><li>Unique coupon coding allows for accurate ROI computation </li></ul><ul><li>Campaign extended from 2 weeks to 6 months 1 </li></ul>1 The Mobile Marketer. http://www.mobilemarketer.com/cms/news/commerce/2551.html Here are some successful mobile campaigns… ALL RIGHTS RESERVED. TAGGA MEDIA INC.
  15. 15. Stay creative. Perform for your clients. <ul><li>Unlimited keywords </li></ul><ul><li>White-label customization </li></ul><ul><li>Comprehensive analytics & reporting </li></ul><ul><li>Pitching & support services </li></ul><ul><li>Free technical support </li></ul><ul><li>Live on every carrier in North America </li></ul><ul><li>Mobile Marketing Association compliant </li></ul>Here are some of our features… ALL RIGHTS RESERVED. TAGGA MEDIA INC.

×